Powerful ways to keep visitors on your site longer and reduce bounce rate (2022 Update): Know more

Powerful ways to keep visitors on your site longer and reduce bounce rate (2022 Update): Know more

Increasing website traffic and visitors should be one of your top priorities. But once they’re there, your objective should be to persuade them to take some sort of action, whether it’s installing your app, signing up for your newsletter, buying your thing, or filling out the contact form. Your bounce rate will rise if website visitors leave without taking any further action. Additionally, a high bounce rate is typically a red flag that harms both your website’s SEO and conversion rates.

What constitutes a “good” bounce rate depends on the individual just like beauty is subjective to the viewer. Since bounce rate is a significant indicator of a website’s “stickiness” or attractiveness, many site managers and webmasters pay close attention to it and want to lower it as much as they can. Even some people believe that your search rankings may be affected by your bounce rate.

So let’s look at how you may increase the stickiness of your sites and lower that annoying bounce rate.

Display exit questionnaires from websites

Google Analytics can show you your bounce rate and the pages with the highest bounce rates, but it doesn’t specifically explain why people are leaving your site. This implies that in order to reduce your bounce rate, you will have to make a lot of educated guesses and shoot in the dark. Exit survey templates like the one below are available from Getsitecontrol, a code-free popup designer, and are convenient, straightforward, and easy to alter.

Smart Formatting Can Improve Accessibility to Your Content

If your material is truly unique and important, it won’t matter if your viewers are put off by the thought of reading a blog post with an equivalent amount of density. One of the easiest strategies to decrease your bounce rate is to format your pages in the most welcoming and usable way possible. A visitor is more likely to stick around if they don’t have to put in as much “effort” to achieve what they want.

Here are some strategies for reducing content’s visually threatening nature:

Use of headers when needed

A lot of subheadings

Adequate pictures

A list of bullets

Make sure your landing page looks good

This is particularly crucial if you use paid advertising. Imagine the uncertainty your visitors must experience when they click on an attractive ad and arrive on a page that is visually challenging or unattractive.

Make sure the content of the page corresponds to what a visitor might expect after reading the meta title or description that appears on the search engine result page.

Put internal linking into action

Linking to relevant web sites and blog posts on your website is another simple method for lowering bounce rates. Regular text links can be used in the body of your post, similar articles can be displayed beneath each blog post, or your sidebar can show your categories or recently published content.

Upgrade Your Product Pages

Obtaining product pages might be challenging. You run the danger of overloading your visitors if you provide too much information. However, if you take even a brief moment to examine product pages, you’ll probably find a number of optimization chances that could not only lower bounce rates but also raise conversion rates.


Leave a Reply

Your email address will not be published.