(from Ford Press
Release) Ford revs up its 2007 Warriors in Pink campaign
in support of Susan G. Komen for the Cure by announcing today a very
special addition – the new 2008 Mustang with Warriors in Pink
package. Produced in a limited edition of 2,500 units, the Mustang
with Warriors in Pink package is the first-ever Ford vehicle
designed exclusively in support of Susan G. Komen for the Cure.
Embarking on its 13 th year of support of Komen for the Cure, Ford
has dedicated more than $90 million in cash and in-kind donations to
save lives and end breast cancer.
Launched in 2006, the Ford Warriors in Pink campaign recognizes the
strength and courage it takes to deal with the everyday challenges
of fighting breast cancer. The Warriors in Pink collection of
apparel for men and women feature important symbols signifying the
message of hope, strength and unity in the commitment to the fight
against breast cancer. Three new Warrior symbols debut this year,
representing the Warrior spirit in each one of us, from power and
courage to strength and compassion. These new symbols will be found
on additional apparel items available for men, women and children.
All apparel is available on Fordcares.com and 100 percent of net
proceeds will be donated to Komen for the Cure. More than $1 million
of merchandise was sold in 2006.
“Ford has been a long-standing supporter of Komen for the Cure and
this year we’ve designed a special product to help raise awareness
and find a cure for breast cancer,” said Connie Fontaine, Ford
Customer Experience Manager. “For the 2007 campaign, Ford truly
breaks the mold by creating the first-ever Ford 2008 Mustang with
Warriors in Pink package to support Komen for the Cure. With the
addition of the new Mustang to Ford’s already powerful line of
Warriors in Pink gear available at Fordcares.com, we plan to have
yet another successful year as we provide our support in the fight
against breast cancer.”
The limited-edition 2008 Mustang with Warriors in Pink package is
currently available for consumers to pre-order through their local
Ford dealer. The Mustangs, fueled by the Warrior spirit, will be
delivered to dealerships mid-summer. Sales from the Warriors in Pink
package will help raise funds for Susan G. Komen for the Cure.
Ford's goal is to donate more than half a million dollars through
these sales in addition to other fundraising efforts.
Available on V-6 Premium Array Coupe or Convertible models, the
Mustang with Warriors in Pink package will add a pink ribbon and
Pony fender badge, pink Mustang rocker tape striping, charcoal
leather seats with pink stitching, aluminum-spoke steering wheel
with pink stitching and charcoal floormats with pink ribbon and
contrast stitching. The Mustang with Warriors in Pink package, which
includes the Mustang Pony package, will be available in three colors
to please the spirits of all Warriors: black, metallic silver and
Mustang is one of the greatest automotive sales success stories of
all time. Nearly one out of every two sports cars sold in America is
a Mustang, and Mustang remains one of the hottest-selling cars in
America. It’s also America’s best-selling convertible.
About Susan G. Komen for the Cure
Nancy G. Brinker
promised her dying sister, Susan G. Komen, she would do everything
in her power to end breast cancer forever. In 1982, that promise
became Susan G. Komen for the Cure and launched the global breast
cancer movement. Today, Komen for the Cure is the world’s largest
grassroots network of breast cancer survivors and activists fighting
to save lives, empower people, ensure quality care for all and
energize science to find the cures. Thanks to events like the Komen
Race for the Cure, we have invested nearly $1 billion to fulfill our
promise, becoming the largest source of nonprofit funds dedicated to
the fight against breast cancer in the world. For more information
about Susan G. Komen for the Cure, breast health or breast cancer,
or call 1-800 I’M AWARE.