(from Ford Motor
Company Press Release) FORD AND FUNKMASTER FLEX MUSCLE IN HOT NEW
# Limited-edition 2008 Ford Expedition Funkmaster Flex Edition set
to arrive in dealerships in the fall of 2007.
# Funkmaster Flex breaks barriers to become one of the first African
American and hip hop artists in history to have a mass-produced
# Funkmaster Flex Edition features custom two-tone paint, a complete
3d Carbon body kit and custom interior.
DEARBORN, Mich., Mar. 30 - Ford and DJ Funkmaster Flex, the hip hop
guru of car customization, are turning the Funkmaster’s red hot Ford
Expedition concept into a limited-edition production SUV. The
stylized version of the full-sized SUV, dubbed the 2008 Ford
Expedition Funkmaster Flex Edition, will hit Ford dealer showrooms
later this fall.
In launching the Funkmaster Flex Edition, Ford is positioning itself
for continued growth in the vehicle personalization marketplace with
an expressive SUV that doesn’t lose any of its Expedition
authenticity, but highlights its style and presence.
“Once Ford and I finished the concept Expedition, we knew we had
something serious! It was poppin’!” said Funkmaster Flex. “We then
started showing it at auto shows, to dealers and to my fans and
realized we hit on some themes that we could turn into a
limited-edition production ride.”
“Funkmaster Flex is finding ways to connect with new customers,”
said Barry Engle, general manager, Ford Division Marketing. “He is a
perfect fit for the Ford brand because he brings so much energy and
enthusiasm to the table. He knows what customers want and he can
really deliver.” Ford research shows that nearly half of all
new-vehicle buyers are adding unique touches to their vehicles and
Expedition is no exception. Modifications to the Expedition are as
diverse as the needs of buyers – from adding additional off-road
capability, to custom cargo storage, to adding touches for increased
urban street appeal. Funkmaster Flex, a major influence in hip hop
culture, has developed a young fan base of urban automotive
enthusiasts who take pride in their personal style. Their vehicle
often defines their lifestyle. Ford wants to reach these buyers with
this new customized Expedition. Last year, Ford opened its Dearborn
design studio doors to Funkmaster Flex to look at how to customize
the new Expedition. Flex went to work with Ford designers to create
an expressive concept that delivered the Expedition’s SUV
authenticity with a unique urban style and presence.
The limited-edition run of Expedition Funkmaster Flex Edition, based
of the existing short wheelbase, Limited model, will arrive at
dealerships in the fall of 2007.
2008 Ford Expedition Funkmaster Flex Edition
Funkmaster Flex has strong opinions on customizing vehicles.
Here, he shares some these thoughts and describes the new Expedition
Funkmaster Felx Edition.
# Step one is a custom paint job. “The scheme developed shouldn’t be
too busy or overloaded with color. You want to make a statement at a
stop light with no overkill! Two-tone paint works best,” says Flex.
For his Expedition, he chose a two-tone Colorado Red and Black paint
scheme with Orange pinstriping. The two-tone goes up and over the
A-pillar into the power dome hood so that they don’t distract from
the most expressive part of the new Expedition, its front grille.
# “Quality body kits are essential to any customization,” says Flex.
“They need to be expressive and distinctive without compromising
drivability.” Funkmaster Flex and Ford Design called upon Ford’s
longtime partner 3d Carbon in Newport Beach, Calif. to develop a
complete body kit for the Expedition. 3d Carbon currently provides
official Ford licensed body kit for the Ford Fusion, Mercury Milan
and Lincoln MKZ. The kit on the Expedition features an expressive
custom front fascia with integrated fog lamps, side skirts, rear
fascia and trailer hitch cover. The traditional roof rack has been
# Exterior personal touches are a must. “Make sure to add anything
that you like as long as it’s not gaudy. Get guidance from experts
with these additions. Trust their advice. Chrome accents and custom
badges can really define a vehicle,” says Flex. The Expedition
features custom Funkmaster Flex FMF chrome badges that accent the
20-inch chrome-clad aluminum wheels.
# “The interior needs to continue the theme of the exterior,” says
Flex. A matching Colorado Red center console bezel, shifter and
switch bezels highlight the cabin. The seats feature appointed quad
captain black leather skins with red-stitching and FMF red logo
headrests. A red-stitch steering wheel and armrest center console
accent the seats. FMF floormats rounds out the package. As an added
touch, each Expedition will feature an exclusive numbered dash
plaque signed by Funkmaster Flex.
# Make sure the vehicle has all the options and a strong sound
system. Based on the Expedition Limited, the Expedition Funkmaster
Flex Edition is available with the same interior standard and
optional features. They include a standard 340-Watt Audiophile®
Sound System, MP3 player audio input jack, Powerfold™ third-row
seat, heat and cooled front seats and optional navigation system,
power liftgate, air suspension and rear-seat DVD entertainment
Ford Expedition Funkmaster Flex Edition Highlights
# 3d Carbon body kit with custom front/rear fascia and side skirts
# Two-tone Black and Colorado Red paint with Orange pinstriping
# Funkmaster Flex badges on fenders
# Trailer hitch cover
# SIRIUS™ Satellite Radio
# 2nd row captain’s chairs Interior
# Black leather interior with contrasting Colorado red stitching
# Colorado red shifter, center stack and door appliqués/bezels
# Funkmaster Flex stitched logo headrests
# Limited-edition Funkmaster Flex numbered dash plaque
# 20-inch chrome-clad aluminum wheels
About Funkmaster Flex
A New York City native, Funkmaster Flex is synonymous with hip
hop. For over a decade, he has reigned as America’s #1 Hip Hop
personality, reaching more than two million listeners a week through
his popular radio show. His production talents and artist
relationships have earned him five gold records for major-label mix
Funkmaster Flex has successfully connected his hip hop celebrity
status to the auto industry to become a guru of car customization
culture. Through his high-profile custom-car club, Team Baurtwell,
Flex has customized cars for attention-drawing personalities like
Sean Diddy Combs, Shaquille O’Neal and Orange County Choppers.
Currently, Flex features these celebrities and their cars on his hit
television series “All Muscle with Funkmaster Flex” airing on ESPN2.
Now in its sixth year, his nine-city “Custom Car and Bike Show”
keeps him constantly connected with the latest trends and styles
happening in the automotive industry.
In 2005, Ford Motor Company started a relationship with Funkmaster
Flex. He is currently focused on reinventing Ford’s American car
customization culture for an all-new urban enthusiast. To date, he
has customized over 15 vehicles for Ford. At the 2005 Ford SEMA show
press conference, Flex stole the show with a tuned Ford Fusion
wearing a 3d Carbon body kit. His customized Ford Fusion and F-150
were featured attractions on his car show tour.
Flex also played important roles at the 2007 North American
International Auto Show and the 2007 New York Auto Show
International. Most recently, he made a cameo appearance in Ford’s
latest Fusion television and Edge radio commercials. In May, Ford
will become the official sponsor of the reality television series
“Car Wars with Funkmaster Flex,” airing on ESPN2 and will feature
Flex in a new television ad for the Ford Expedition.