(from Ford Press
Release) F-Series customers know exactly what they want,
and they aren’t shy about letting Ford know.
The 2007 Ford F-150 FX2 is an example of how connected Ford is to
its customer base because it is being offered as a result of
customer demand for the popular FX package on a two-wheel-drive
truck. It also continues Ford’s tradition of offering more models,
more cab options and more box configurations than any other truck
line in North America.
Ford introduced the current F-150 FX4 in the 2004 model year as a
specialized truck for the off-road enthusiast seeking rugged 4x4
features, such as shift on the fly and skid plates, and unique
styling cues. The new F-150 FX2 carries on the tradition of
targeting key customer groups, offering a sport truck aimed at
customers looking for a more stylish appearance without the need for
“The FX2 is a very different approach for F-150,” says Raj Sarkar,
assistant marketing manager for F-150. “It looks aggressive both
because of its design and its stance. Younger customers are more
image conscious, and this truck makes a style statement.”
The FX2 features a dark billet grille, clear headlamps with platinum
bezels and a sporty, deep front valance. The monochromatic paint
scheme adds body color to exterior components such as the bumper
fascias, side mirror caps and door handles. Unique 18-inch wheels
and a chrome exhaust tip complete the exterior package.
The interior features black captain’s chairs with red stitching, in
cloth or leather, and a flow-through center console with a floor
Best of all, the FX2 delivers the style that today’s truck buyer is
looking for without compromising on the F-150’s rugged and
The Ford F-150 FX2 is a sample of the bold, new offerings coming
“We keep a close watch on the market and look for trends,” says
Sarkar. “We work hard to predict the needs of the consumer and be
responsive to those needs.