lbs per hp
130.9 hp per litre
|over 186 mph
(From Press Release)
At the beginning of the twentieth century, the Spanish
automotive industry was created and a tradition of excellence and
superior craftsmanship was born. Today, one hundred years later, a
group of young engineers has developed a new automobile instilled
with these same values. Building upon the foundations of these first
concepts and designs, a.d. Tramontana has created a custom-made,
hand-crafted vehicle that is distinguished by
its unique character.
With a glance towards the past and a vision of the future, with
passion, initiative and perseverance, a.d. Tramontana has reinvented
the automotive industry in Spain and throughout the world.
a.d.Tramontana is a Catalan company that represents a new generation
of entrepreneurial engineers. The company is located on the
beautiful Costa Brava of North-eastern Spain, a place that has been
a great source of creative inspiration. Their objective is to apply
creativity to all aspects of the automotive manufacturing process.
This creativity is evident in all aspects of the Tramontana: the
design, the construction, and the exclusive distribution model.
The Tramontana embodies a revolutionary concept that incorporates
the design qualities of the iconic Italian sports cars and the
mechanical expertise of the classic British models.
a.d.Tramontana has brought together technical precision,
personalized design, and superior craftsmanship using only the
finest materials. In this way, the company can be considered as the
heir to the iconic Spanish models of the beginning of the twentieth
century. These cars, which marked a decisive moment in the history
of the global automotive industry, have unfortunately disappeared,
but the innovative spirit of their design lives on in the Tramontana.
The Tramontana is unique because its design combines visually
stunning lines and personalized accents with powerful machinery and
high safety standards.
The car is custom-designed and built according to the personal
requirements of each client. This is done first by conducting an
ergonomical study of the measurements of the driver, then by using
the materials of his or her choice and, finally, by differentiating
each unit with an engraving of a poetic verse in the chassis of the
car. These characteristics assure that each Tramontana is a unique
work of art modelled on the specific desires of the client.
Not only is the Tramontana visually attractive, it is also an
extremely powerful piece of machinery, including a central V12
bi-turbo engine and over 500 horsepower. (MORE INFO about power
The Tramontana also adheres to high standards of safety. It includes
a body of carbon fibre and a chassis that has been specially
developed for this particular model and introduces a new structural
system that combines an indeformable central zone with eight other
zones of shock absorption. The body is made of carbon fibre.
a.d.Tramontana presented the original concept car at the Geneva
Motor Show in 2005 as well
as at the Top Marques Monaco fair in the same year. Due to its
incredible initial success among industry specialists, this year the
company will present the final production model at the 2006 Geneva
Motor Show, as well as at the Goodwood Festival of Speed in England,
the Millionaire Fair in Moscow, and the Abu Dhabi Motor Show. In
April, it will open its Technical Assembly Centre on La Costa Brava.
Story of the project and how the company was founded:
The story of the Tramontana began ten years ago, in 1996, when
a British car collector mentioned to Josep Rubau that it was
unfortunate that cars were no longer manufactured as they had been
in the past.
Josep shared this anecdote with his friend Pere Giró, who had helped
him with previous projects such as the internationally prized
concept motorbike named “Miura”. Josep’s idea was to revive the
spirit of the Spanish car manufacturers of the past, who were for
him a symbol of superior quality. Pere was enthusiastic about the
idea and wanted to help make it a reality.
Later, in the Technical centre of VW Wolfsburg in Germany, Josep met
Xavi López, an expert in surfaces development with considerable
experience in German and Spanish engineering. Xavi had previously
worked for carmakers such as VW, BMW, and Lamborghini.
One of the reasons that the members of the Tramontana team decided
to base their operations out of La Costa Brava was because they
wanted to bring business to local industries, which were suffering
due to a widespread trend of industrial delocalization. They
contacted the companies in the region that were known for their high
quality standards and shared their vision with them.
As the project developed, it became necessary to incorporate new
members into the team. Jordi Baltasar, a specialist in industrial
development, joined the team in order to supervise the supply and
production end. Lluís Balasch joined as the “finishing touches man”:
the supervisor of both the direction of micro-mechanisms and
derivates and of the development of accents and details. Finally,
the last member to join was Albert Foncillas, whose expertise is in
the field of industrial design and whose own company was a supplier
to some of the most important multinational companies. His knowledge
and extensive experience continue to improve the business strategy
of the company.
Together with this team of entrepreneurs, there are over one hundred
collaborators who have contributed to the project and who have
understood our new way of focusing the automotive industry on the
values and feelings that have been forgotten in the car-making
We would like to thank all the people who have collaborated on this
project and who have helped us make our dream become a reality.
Board of Directors:
Josep Rubau (General Director):
The original creator of the Tramontana concept. His background
in automobile design started at the Royal College of Arts in London.
Winner of prestigious international prizes, including one for the
design of a concept motorcycle called “Miura”, which was inspired by
the shape of a bull. It has been exhibited throughout Europe and was
specially solicited by the prestigious Museum of Design in London.
Josep turned down various exciting job offers, among them the job of
designing for the Star Wars movies in the US, in order to focus on
his career in the automotive field.
His career at Volkswagen was very successful and among his best
designs was the design of the New Beetle DUNE 4x4, which was
presented in the LA Motor Show in 2000, and in Detroit, Geneva, and
Paris, among others.
Josep is also a professor of the Masters program of vehicle
design at the Elisava University Pompeu Fabra, where he shares his
passion for cars with his students.
Pere Giró (Director of Prototypes):
Autodidact of the automotive industry, expert in car body
development, with extensive experience in the verification,
measurement and development of utilities.
Xavi López (Communications Director):
Specialist in the development of 3D surfaces, with extensive
experience in German EDAG engineering, which works for the top
car-makers of the world. He has worked in several countries
including Germany, UK and the USA.
Jordi Baltasar (Production Director):
Industrial engineer trained in Girona with a speciality in
production. His experience is in the field of industrial supply and
logistics, and he is in charge of the Quality Control Department.
Lluís Balasch (Finishing Director):
Technical micro-mechanic, with extensive experience working at
the most prestigious Swiss watch companies. He is in charge of the
micro-mechanisms and derivates and has the responsibility of
developing all the external and internal luxury details and
jewellery mechanisms that are incorporated into the car.
Albert Foncillas (Associate Consultant):
Trained as an engineer, he comes from a family owned company and is
an expert in dealing with multinational corporations. He works at
the strategic level and in business development.
Helena Garriga (Public Relations Director):
Originally from Girona, Helena’s professional career started in
New York representing various European fashion houses including
Chloè, Jean Paul Gaultier, Moschino and Alberta Ferreti. She also
worked in Hong Kong for Armani Exchange and in London for Selfridges
Department Store. Upon her return to Spain after 10 years of
international working experience she sets up her own travel company,
specialising on high-end concierge style services. She joins the
team as the Public Relations Director.
2. How would you describe the
The Tramontana is inspired by Formula 1 racing cars and fighter
· A combination of a Formula 1 racing car and a Fighter Jet that can
be driven on the street.
· A super sports car with a V12 Engine that inspires passion,
emotion and transmits elegance and power simultaneously.
· The heir to Spain’s automotive legacy, which included the Hispano
Suiza and Pegaso and their famous model Z102.
· A combination of contemporary elements, such as carbon and
titanium, and traditional elements, such as specially treated wood,
exotic leathers, and gold.
The seating position
· The seating position is the same as in fighter jets. One of
the most respectable engineers in the field of aeronautics, Manuel
Pardo, has collaborated in its development. (Mr. Pardo is a member
the Euro Fighter design team in Germany).
· Technically, the weight is centred in an exceptional manner, an
important characteristic of cars of its class.
· The visibility of the passenger is superior to that of a
conventional vehicle due to the slight elevation of the back seat.
· The gasoline tank is located under the seat of the passenger, the
safest place in the car. For security reasons as well, the tank
contains an anti-explosive material called Expocontrol. (www.expocontrol.com)
· The position of the seats can be personalized to the following
o Two passengers: 2 comfort seats
o Two passengers: 2 banquettes
o One passenger and half: 1 seat + 1 banquette
o One passenger sports version: single place
3. What is the difference between the Tramontana and other luxury
vehicles of its class?
“A Passion for Authenticity”
In the world of luxury sport vehicles, there has recently been a
conceptual freeze. The multinational companies have absorbed the
iconic sports car makers of the past (for example: Ferrari by the
Fiat Group or Bugatti, Lamborguini and Bentley by the Volkswagen
group). You only have to look around to realise that all the
individual human passion of the small manufacturer has been
transformed into an “artificial” mass-produced passion, thanks to
the large sums of economical investment and huge marketing
campaigns. In our case, we identify ourselves with the founding
fathers of our industry. Those creators of spectacular machines
shared a similar vision: a passion for authenticity, craftsmanship,
attention to detail and technical precision. And today, we follow
their dreams, contributing to their legacy with a vehicle that has
its own uniquely defined character.
4. What has been the most meaningful challenge when creating the
To create a Jewel for Collectors
Our goal has been to create a vehicle that is conscious of and
respectful of our past. To revive the spirit of those local
manufacturers who have unfortunately disappeared. This is a vehicle
that brings new challenges to the industry and creates a harmony
between traditional craftsmanship and the most modern technology.
The Tramontana is a car specially designed for motor world
5. Are there any manufacturers in Spain who are qualified to produce
a car like the Tramontana?
“Hispano Suiza i Pegaso”.
Historically, there have been highly qualified car manufacturers in
our country. They were the sophisticated carmakers like Hispano
Suiza and Pegaso with classic models like the Z102. Today, the only
Spanish car company left is SEAT and it is under the direction of a
multinational company based in Germany. We believe that the effects
of delocalization are clearly negative, as most huge multinationals
have very strict company policies. This has been fatal for local
industries, but fortunately there are still some companies alive.
Our experience with working for powerful multinationals has given us
a good direction in the sense that we have learned to focus our own
company. We believe in supporting local industries, the small and
mid-size companies that supply those multinationals. Our results are
evident, and thanks to this we believe that our local industry has
the capability to regenerate. Outside our borders we have been
already catalogued as the “new referent for the European Automotive
6. Will the Tramontana project encourage the automotive sector to
start up similar projects?
It all depends on the new entrepreneurs and the administration.
We maintain a positive attitude and believe that the key to success
is in the hands of the entrepreneurs; they control the direction of
the future and for that they need support. We must not forget that
they form the base of our economy and without them the economy will
7. Which are the distribution channels that will be adapted?
A direct link with our client.
We have a direct connection with our clients. They either visit us
at our Technical Assembly Centre in Garrigàs or they meet us at the
trade shows in which we participate.
We have also received extensive coverage by the specialized media
and a very positive reception by the specialised companies of our
8. What in your region do you draw inspiration from?
Catalonia is located in the north-eastern corner of Spain, on
the French border, nestled between the Pyrenees Mountains and the
Mediterranean Sea, A constant cool breeze refreshes the land in the
summers and a lovely warm breeze washes over the land in the
winters. Rainy days are rare.
Catalonia is a land of harmony. The old complements the new, the
manmade complements the natural and history complements the future.
Though only 32,000 square kilometres (12,000 sq. miles.), Catalonia
is home to a variety of people and places. It is home to Barcelona
and the Costa Brava. It is home to the surrealist movement of
Salvador Dalí, the modernist architect Gaudí, Ferran Adria’s
culinary revolution and some of the world’s best up-and-coming golf
9. What is the inspiration behind the name Tramontana?
“The creative wind”
The “tramuntana” is the treasured wind that blows in the most
North-Eastern region of Catalonia, the Empordà. It blows very fast
for a few days during the year, at speeds of over 200 Km/hr. (It is
almost as fast as our car!). When the Tramontana wind blows, it
leaves our skies with an incredible brightness and transparency that
has inspired many artists in our area, such as the genius Salvador
Dalí, who is well known for portraying this charismatic wind in his
works of art.
10. What will be the veritable jewel of the Tramontana?
The driver of the Tramontana is the true Jewel.
There are no two clients who are alike, and in consequence no two
Tramontana cars will be the same. The human, personal touch is
present in every small detail.
11. What are the materials that you utilize?
“Only the finest materials”
We place a strong emphasis on the qualities of the materials that we
use, as well as on the production processes. We organize the
materials into two groups: “technological materials” such as carbon
and titanium and “refined materials” such as wood, leather and gold.
12. How do you ensure maximum quality?
“A meticulous control in all stages of the production process ”
Our quality control model is based upon the constant search for the
finest materials and the constant monitoring of our suppliers. We
carry out a continuous supervision of all the components, from the
moment that it arrives at our Centre until the end, always under
rigour controls of analysis. Our quality control team uses only the
most advanced technologies, including X-rays to detect anomalies in
the fusing of certain elements such as ion in the chassis.
13. How is the personalization of the Tramontana done?
“There will never be two alike”
Each vehicle is made to measure and designed and produced
according to the specifications of each client.
Chassis number: instead of using a serial number, we name each unit
after a poem that has been made specially for the Tramontana by a
famous local Catalan poet. Each car will have a verse of that poem
engraved on the chassis.
T orb acèrrim de nítides empremtes.
R ebel i veloç projector de somnis.
A matent zèfir d’oníriques muses.
M agnètic prodigi gestat amb brasa.
U nivers còsmic d’anhels humans.
N oble fúria de caprici lliure.
T abernacle de coratges eterns.
A crobàtica rauxa catalana.
N ou símbol d’austeres i clares veus.
A lenada de vent empordanès.
Autora: Carme Pagès (Costa Brava 19/01/06)
About the poem: The poem Tramuntana is acrostic, which means
that it is a poetic composition where the first letter of each verse
forms the word “tramuntana” (to be read vertically). The poem is
composed “decasilab” verses, the metric of the Catalan language per
excellence. Each verse has its own meaning and it also relates to
the poem as a whole. It also defines particularities of the
well-known Empordà wind as well as characteristics of the singular
· Personalization of the preference of driving: circuit, highway,
mountain, etc…(more detail)
· An ergonomical study will be conducted. The measurements of the
clients will be taken to define the position of the seats, pedals,
wheel and door handles. Made to measure.
· Other finishings:
§ Type of wood
§ White or yellow gold
§ Precious stone embedded in the wheel
§ Colours: exact color match
§ Leather: there are various exotic leathers to choose from. Cow,
camel, crocodile, snake and …… ???? We provide the legal certificate
of origin for all of our skins.
14. How would you describe your ideal client?
“Connoisseurs of the motor world”
Our clients are people with a strong automotive background and a
knowledge of automotive culture. In general, they are experienced
car collectors in search of exceptional vehicles that offer
distinctive, superior quality.
15. Can you give us the names of some of your clients?
It is our company policy to maintain maximum discretion with regard
to our clients.
16. How many orders do you have?
Since the presentation of our concept car in Geneva 2005 and the
following announcement that the Tramontana was going into
production, we have received several requests from all corners of
the world. But we are not taking orders until the delivery dates are
The worldwide presentation of the first production car at the Geneva
Motor Show in March 2006 will mark the beginning of the commercial
campaign of the Tramontana.
17. How many units are you planning to produce each year?
We are very careful with the development of the business and the
maintenance of the specialty of our production capacity demands a
2006 we plan to produce 3 units
2007 6-8 units
2008 10-12 units
The final rate of production will be a maximum of 12 units per year.
We don’t plan to produce more than that because each vehicle has a
soul of its own, and we expend all our passion and feelings in the
creation of each one.
Starting at 610.000 €, the cost of the car will vary according
to the personalized details of each individual car. It could
possibly become one of the most expensive vehicles on the market,
but it will depend on the buyer’s choices. Each unit is unique and
one-of-a-kind and it has certain requirements that are superior to
any other conventional vehicle on the street.
19. What was the initial investment to develop this project?
At the present time, those are confidential figures. We will
publicly present our numbers in the near future.
In 2005 our Business Plan received honours from the prestigious
Universitat d’Econòmiques (University of Economics) ESADE in
20. How many people does the company employ?
It is a small sized company, but it indirectly employs 150