(from Swarovski Press
Release) Ross Lovegrove recently won The World Technology
Prize for Design in San Francisco, and after considering ‘Swarovski
Crystal Aerospace’ for Swarovski Crystal Palace, one can recognise
why. Lovegrove’s focus for this design is transport and
sustainability; he presents a solar powered hybrid concept car for
our future. The synergies between the alternative energy source, the
materials and design are immaculate, rendering the obvious style as
effortless. Each of the 1,000 Sharp solar panels has a specially
constructed Swarovski crystal embedded in it.
“The design combines the intelligence of solar innovation with the
optical, technological arm of Swarovski, prompting the exploration
of the science behind the sparkle,” says Ross.
Lovegrove has worked with Sharp Solar Europe, Swarovski Optical
laboratories, General Motors Europe Design Director – Anthony Lo and
Coggiola, the automobile prototype specialist in Torino to bring
this car for the future to life.
Ross Lovegrove is one of the world’s leading industrial designers.
He started his career in the 1980’s at Frog Design in Germany on
projects for Apple Computers and Sony. He gained further notoriety
when invited to join the Atelier de Nimes in Paris along with Jean
Nouvel and Phillipe Stark. His products range from the Walkman,
watches and kitchenware, to outdoor lighting and airplane interiors
for clients including British Airways, Kartell, Phillips and Mazda.
He has won many awards and his work is held in permanent collections
in design museums around the world including Museum of Modern Art
and the Design Museum in London.