liter 3 valve V8
lb-ft @ 3500 rpm
hp @ 5250 rpm
hp per liter
(Editorial by Jerry
Heasley for Truck Trend Magazine)
What if Shelby built a truck?
You would expect some cool stripes and spoilers, plus a performance
engine under the hood. Maybe the pickup wouldn’t be homologated for
the Sports Car Club Of America, but it would definitely be hot and
it would definitely be cool.
That’s the situation
with the Shelby GT-150 you see here. Except, don’t expect to see one
in your local Ford dealer showroom, at least not for right now.
Basically, what you see is a POC (Proof Of Concept) vehicle, which
we first photographed at the production facility of Unique
Performance in Farmers Branch, Texas, and a week later snapped again
at the 2007 Barrett-Jackson classic car auction in Scottsdale,
Arizona. For the record, somebody paid $104,500 for this high
performance Shelby truck. That’s a heap of cash, but also a heap of
Before you start
thinking anybody could add the cool stripes and spoilers, you should
know the parts and pieces on this vehicle are one-off and unique to
the GT-150. Functionally, this crew cab Shelby is a legal prototype.
The project got going a
few years ago when Doug Hasty, president of Unique Performance in
Farmers Branch, Texas worked out a licensing agreement with Shelby
Automobiles. Of course, Unique builds the Shelby G.T.500E
“Continuation” Eleanor fastbacks under Shelby license, as well.
In the last few years,
Unique has been getting into production of limited high performance
vehicles. For the engineering and validation required to manufacture
new cars and trucks, in 2005 they teamed with Tecstar, a top OEM
supplier and manufacturer based in Troy, Michigan. The first vehicle
to come out of that association was the 2006 Foose Stallion, a hot
new Mustang available in Ford showrooms. The ’07 will have a
A Shelby pickup would
fill a niche in the F-150 lineup with the departure, in 2004, of the
popular Ford Lightening. Hasty was eager to put such a truck on the
road. Shelby wanted in the truck market, too. In 2004, at the SEMA
show in Las Vegas, he had displayed a Shelby Expedition, another
concept vehicle. Maybe production could wait, however, with the
Expedition fast approaching a changeover in its design. The F-150
was longer lived.
Concepts hired Joe Iacono to design a Shelby truck. Hasty asked for
a “fresh approach, something race-inspired that tied into Shelby’s
legacy and what he is doing today.
Iacono, a 29 year-old automotive artist and designer from Northern
California, has been gaining a reputation of one of the most
prolific designers in the industry. Iacono has designed and
coordinated many traditional hot rods, aftermarket concepts, and
niche market production vehicles. The Speed Channel along with BCII
Productions recently chose Iacono to design nine (9) custom
aftermarket vehicle concepts for the upcoming episodes of the new TV
show called “Payback.” Hasty calls Iacono an “up and coming talent
with a lot of creativity.” Unique also worked with Joe on the “HHR”
they did with General Motors for the hit television show “Rides” on
The Learning Channel
Hasty said, “A lot of dealers had given us the feedback, at the
very least it needed to be an extended cab truck. So we went with an
extended cab fleet side, to keep as much weight as we could down.”
Giving the truck a rear seat would increase the customer base. They
even considered a four door in the lineup.
Hasty said, “The four
door was so much heavier we thought we would do the extended cab
first, and get feedback from the consumer, and let the consumer tell
us which direction to go.”
From Joe’s renderings, Unique Performance Concepts “clayed up” a
full sized truck, then pulled molds for parts to create the Shelby
GT-150. This work was done in Tecstar’s “Wheel-To-Wheel” facility in
Troy, Michigan. Wheel-To-Wheel builds very high end, prototype
vehicles from all of the top auto manufacturers in Detroit.
UPC built three
prototypes. The first one was used for durability tests. The second
truck was built mainly for development of interior components. The
third GT-150 was the POC vehicle, seen here.
Iacono mentions, “Some inspirations for the vehicle concept stem
from the modern Shelby Cobra and the modern Shelby Mustang. The
grille was designed from the signature Shelby look of the big gaping
intake. Unlike a car, trucks have a very bulky utility-like feature
that we wanted to streamline to keep within our performance stance.
The front clip is 4.5 inches lower than the production model
vehicle. We also wanted to tighten up the tolerances throughout the
vehicle including the rocker panels and rear cover. We have added
3.4 mills to the lower door and fender wells to also help define the
“When designing a vehicle that will be made on a small production
run, you have many regulations to follow. Keeping to the rules, we
wanted to push the envelope on developing a very modern line for a
The hood, though not functional, features a twin scoop pattern
painted blue and offset with racing stripes on the driver’s side.
This application was inspired by the early Shelby Cobra racecars of
the 60’s. The two-panel race stripe that covers the 1/4 panel was a
way to keep the traditional race stripes that Shelby is known for
without making the truck look tall. We wanted to shift the attention
from a tall cab line, so we looked at a 1/4 panel stripe also called
a “rookie stripe”. This made sense to the entire team, as it is an
option you see used on many of the Vintage Shelby Cobra
As you move from front to rear, we wanted to create “Fluidity” or
“Gestalt” with each body part. Keeping this in mind, the team was
able to define part solutions that were not greater than the whole.
For now, the truck has been shelved and concept development slowed.
Whether or not the truck moves forward is up in the air. Since the
POC GT-150 had “served its purpose,” Unique decided to sell it at
Barrett-Jackson and “show the public what the truck is all about.”
This way, it would be “kind of a gauge to get some feedback from the
public. We thought the Barrett-Jackson auction would be a great
Shelby GT 150 Content
Unique Performance Concepts
2006 Ford F-150 Lariat
145 Wheel base
6.5 ft Cargo Box
* Custom Oxford White with Sonic Blue two tone
Supercharged 5.4L 3-valve V8
Horsepower 445 @ 5,250 RPM
Torque (lb-ft) 500 @ 3,500 RPM
Note: engine performance data stated as provided by Roush
Performance. Performance data obtained and corrected in accordance
with SAE J1349. This is engine dyno data.
Roush Performance supercharger system
High performance cat back dual rear exit exhaust system
3.73:1 gear ratio with limited slip differential
Ford 4R100 4 speed automatic with overdrive
Lowered Ride Height:
Enhanced Ride Package:
Front coil springs
Custom tuned front dampers
Front sway bar
Rear leaf springs
Custom tuned rear dampers
Rear sway bar
Baer Extreme Plus, 15 rotor with Forged-MonoBlock 6 piston
calipers with Shelby logo.
Calipers C/O Ford F-150
Rotors Baer DecelaRotor, which is a direct OEM replacement.
American Racing 22x10 45 mm offset modified Razor
Wheel Center Cap:
Shelby Logo cap provided with the American Racing wheel.
Pirelli Scorpion Zero P305/40R22
Custom designed front fascia
Retain C/O fog lamps
Ford Harley truck lamp assembly.
Expanded metal grille insert designed to mimic 2007 Ford Shelby
Mustang GT 500 grille.
Custom designed hood.
FRP hood outer
Aluminum C/O hood inner
Non functional hood scoops.
Custom designed rocker cladding.
Front Wheel Lip Moldings LH/RH:
Custom designed wheel lip moldings
Front Door Cladding Frt. LH/RH:
Custom designed door cladding
Rear Door Cladding LH/RH:
Custom designed cab cladding
Rear Wheel Lip Moldings LH/RH:
Custom designed rear wheel lip moldings
Custom designed rear fascia
Design will accommodate trailer hitch and non trailer hitch
Torzatop Premier by Advantage soft folding cover
Classic Design Concepts current product offering for the F-150.
Front fender LH/RH
CS Shelby logo
Background is brushed aluminum with black letters.
Tailgate: Brushed stainless steel panel with Shelby logo
Grille: Grille badge is die cast CS logo.
Ford Lariat leather seating package front and rear.
Embroidered front seat backs with Shelby signature.
Leather wrapped shifter handle.
Accelerator and Brake Pedal Pads:
Billet aluminum pedal pads.
Door Panel Inserts:
Brushed aluminum finished panel.
Instrument Cluster Overlay:
Brushed aluminum overlay with Shelby logo.
Logo Floor Mats Front
Shaved with CS Shelby logo stitched in silver gray.
Shelby VIN Plate:
Like Foose - mounted under hood
Sill Plate Appliqu
Black textured scuff resistant material with a brushed aluminum
finished CS Shelby logo.
Center Dash Trim
Brushed aluminum center dash trim panel.
Ash tray emblem
Similar to Harley truck with Shelby signature and build sequence