(from Nissan Press
Release) Nissan North America Inc.(NNA) and Microsoft
Corp. have merged automobile design and gaming technology to create
the first-ever fully integrated gaming system within a vehicle.
Conceived by Nissan Design America Inc. (NDA) and equipped with the
Xbox 360™ next-generation video game and entertainment system from
Microsoft, the Nissan URGE concept car allows drivers (while parked)
to play “Project Gotham Racing® 3” using the car’s own steering
wheel, gas pedal and brake pedal while viewing the game on a
flip-down seven-inch LCD screen. “PGR® 3” is developed exclusively
for Xbox 360 by Bizarre Creations Ltd. for Microsoft Game Studios.
The URGE, which will make its world debut at the 2006 North American
International Auto Show on Jan. 9, offers a glimpse of how echo
boomers are influencing the next generation of vehicle design.
“Nissan conducted an Internet survey of 2,000 echo boomers, a
majority of which said technology and gaming are among the most
important attributes in their first car,” said Bruce Campbell, vice
president of design at Nissan Design America in La Jolla, Calif.
“Xbox 360 offered the latest in technology and was already a
favorite among this audience.”
The Nissan URGE, outfitted with an Xbox 360 video game and
entertainment system, puts the controls of the world’s most powerful
gaming console at the hands and feet of the driver. Implemented by
the designers at Nissan Design America with the guidance of
Microsoft engineers, the Nissan URGE delivers an immersive driving
experience not available in any living room.
The URGE concept car is equipped with the award-winning “PGR 3,”
which allows drivers to control a breathtaking trip through the
streets of five photo-realistic locations: New York City, London,
Las Vegas, Tokyo and the Nurburgring test track in Germany. “PGR 3”
drivers view and play the game on a flip-down LCD screen, which
doubles as a rear-view mirror when the car is being used for real
driving. They control the action using the Nissan URGE’s
race-inspired steering wheel, gas pedal and brake pedal. A Nissan
URGE driver can, for example, maneuver through the streets of New
York, park the car and fire up the Xbox 360, then virtually race
through the same streets using the same steering wheel, gas pedal
and brake pedal — blurring fantasy and reality in a way that the
automotive world has never before seen.