(from Mazel Press
Release) The Identity i1 has made concrete a proposal
which is not only the answer to the challenge of a new model
realization but also to the creation of a new brand, a goal which is
not easy to reach today.
H2R Design Consulting have studied the concept of the car,
developing the design completely in Virtual Reality, and MAZEL-GROUP
have executed the physical model. Both companies, located in
Barcelona, demonstrate with this project their high technological
capacity in the execution of this kind of projects.
The chassis, studied in composite material will be developed with
ATR, a prestigious Italian company with a great experience in this
field. The development of the body in white (in RTM and composite
material) is on its execution phase by Studio Linea 2 in Turin
The engine, an aluminum eight cylinder in central position with rear
wheel drive with an robotized six gear Gearbox guarantees high
performances and an excellent road performance.
The exterior, following the best European tradition, is
characterized by generous dimensions (4,43m long per 1,92m wide, is
only 1,26 m high) combined with the remarkable tires size of 19" in
the front and 20" in the rear, gives the car an exclusive and sporty
image. Furthermore the strong character of its designs originates
not only a "pure race" sports car but also a design able to
characterize a whole new brand.
The front part, consisting of three main volumes, have a lower main
air intake, clearly inspirited in aeronautical solutions, which is,
beyond all doubt, its most important part. The remarkable intakes
for the front brake refrigeration makes up a dynamic ensemble with a
strong sports character. The upper air intake, refined and perfectly
integrated in the bumpers volume and the head lights in vertical
position, emphasize the important width of the vehicle.
The side part is characterized by a new treatment of the surfaces,
bringing together new design trends and classic solutions, which
permits to obtain a product really different in relation to the
solutions actually on the market. The doors, which are opening
vertically, reinforce its extremely personal presence. Here, the
perfectly integrated external mirror has a new lighting system
developed by FICOSA.
The rear part, characterized by its separated rear lights and its
remarkable lower engine cover part which is used as an air outlet
conductor with a ventury effect, is easily recognizable from afar.
This contribute to reach the purpose to make a car with an own,
The interior, a two seats, has been developed against the
traditional solutions searching a sporty elegance combined with a
high sensation of space, using a new distribution of the internal
All the control components of the vehicle are situated in the
central panel where the Shift by Wire and the Brake by Wire
solutions have permitted a new distribution of the gear and hand
brake in the interior of the vehicle. This solution gives a new
drive sensation. These elements have been developed by FICOSA, who
also cooperated with the realization of the design.
To resume, it is not only a concept car proposal but also the
realization of a project focused on its future production.