(from Lotus Press
Release) April 1, 2006 - Lotus announces first Elise-based pickup.
Lotus Cars is delighted to announce that its first light commercial
vehicle rolls off the production line today.
The Lotus Elise 'Load Lugga' is an Elise-derived flatbed that seeks
to secure a slice of the ever-growing worldwide market for sportscar-derived
Utilising a Briggs and Stratton pull-start diesel engine, uniquely
supercharged by Lotus's own engineers, the Elise 'Load Lugga' is the
first Lotus to marry advanced 4-wheel drive technology with the
Lotus design philosophy of 'performance through lightweight'. A
useful 5kg payload, together with an optional towing hitch offering
a further 10kg of load-hauling capacity, ensures the new Lotus will
be equally at home carrying a small bag of sugar as an expanded
With carbon fibre roof rails and perforated aluminium bull bars
ensuring the new Elise derivative looks the part without
compromising performance, hopes are high that 0-60mph acceleration
is less than 3 seconds, and will have flatbed fans reaching for
An active payload management system, linked to the engine's oil
pressure control module, optimises ride and handling round even the
sharpest bend, while big chunky tyres increase ground clearance to
an all-terrain-conquering 4 inches.
Trevor Houghton-Berry, Lotus Head of Commercial Operations looked to
the future 'The Elise 'Load Lugga' is our first move into the
lucrative LCV market and certainly lives up to the Lotus philosophy
of 'change the rules'. We like trucking and we
like to truck!'
Mark O'Shaughnessy, Lotus USA Sales and Marketing Director
commented, 'We can no longer ignore Lotus's big opportunity in the
pickup market - we want a slice of the action and are gunning for a
0.0026% market share this year and 0.0027% next. The Elise 'Load
Lugga' will be known as the F1.50 stateside and we are set to take
the market by storm. 200 Lotus Elise F1.50's in the first year?
Bring them on.........'