(Press Release by DaimlerChrysler) Bold, powerful and supremely
versatile, the new Dodge Rampage concept vehicle is a fresh look at
how many families actually use the popular pickup trucks.
"It's the truck for the non-traditional buyer," said Scott Krugger,
principal exterior designer. "This is a truck for the person who
wants the functional aspects of a truck yet doesn’t want a
traditional vehicle. The Rampage has the capability of a pickup
without sacrificing occupant space."
Combining the width of a Dodge Ram with the overall length of a
Dodge Dakota, the Rampage features a host of people and
cargo-carrying innovations made possible by a combination of
unitized body construction, front-wheel drive, and unique
independent rear wheel suspension. And, as with any Dodge concept,
the appearance is striking.
In order to achieve their twin objectives of a family-size passenger
cabin and exceptional pickup utility, the designers dramatically
reconfigured the proportions of the truck. The largest portion of
the Rampage is devoted to the spacious passenger cabin, followed by
the five-foot cargo box, and last, the engine compartment (which
still accommodates a 5.7-liter MDS HEMI® under the abbreviated
hood). To visually reinforce the fact that the majority of the
vehicle is dedicated to passengers and cargo, a slim appliqué of
brushed aluminum runs along the cowl, up and over the roof rails and
around the top of the cargo box, a shimmering silver ribbon that
contrasts dramatically with the Liquid Carbon exterior.
Up front, the Rampage exhibits a fresh interpretation of the Dodge
truck style architecture — a new look for a new truck. The signature
Dodge six-sided crossbar grille is set flush within a curving plane
that encompasses rectangular wraparound headlamps. Featuring LED
lighting, all exterior lamps rely on light-piping and both clear and
frosted acrylic to achieve a cleaner look.
The body side is dominated by "double-muscle" flared fenders with
the widest part of the body centered over the 22-inch brushed
aluminum wheels. The framed doors feature a continuous fore-aft
glass plane while the reverse-angle “pillar” on the rear door and
distinctive triangular window give a sporty coupe-like profile.
To draw attention to the generous occupant space, a U-shaped
chamfered element runs above the sill and travels up the body along
the leading and trailing edges of the door sets. Accented with
brushed aluminum, this detail is subtly repeated on the exterior
Access to the interior is exceptional. When either door is opened,
the sill pivots down to expose a handy step assist. While the front
door is hinged conventionally, the rear door slides open to reveal
an imaginative and supremely practical interior, entry to which is
enhanced by the absence of the customary B-pillar.
"The interior of the Rampage is durable, functional and efficient,"
said Irina Zavatski, Principal Interior Designer. “Everything is
there for a reason.”
Structural elements are exposed. The contoured center stack, for
example, "floats" above the surface of the instrument panel.
Composed of satin silver finished “framing,” the center stack can be
pulled rearward and rotated toward either driver or passenger to
access the navigation, HVAC and entertainment functions. The
free-standing instrument cluster has a similar look and moves with
the adjustable steering column while the steering wheel spokes
harmonize with both cluster and center stack.
Overhead a "ladder-type" front-to-rear console with storage and
entertainment units incorporates distinctive mood lighting along its
edges. Flanking the console are fore-aft "skylights," bringing
welcoming daylight to rear seat passengers as well as those up
"The seating is designed to be athletic, comfortable, yet rugged,"
said Chris Welch, designer of the seats, which are contoured around
specially-fabricated folding framing finished in satin silver. To
facilitate ingress/egress to the rear compartment, milled silver
handles are integrated into the outboard sides of the front seat
backs. The dark charcoal seats are trimmed in a smooth
polyurethane-coated material and a three-dimensional open texture
“spacer knit” fabric which is also used as a non-glare covering on
the instrument panel. Contrasting red-orange fabric on the seat
inserts echoes similar accents on the instrument panel, steering
wheel and door armrests.
With all seats in use, the Rampage is able to carry five passengers,
but that's just the beginning of its functionality. The right front
seat and the 60/40 rear seats can be folded into the floor, marking
the first use of Dodge's popular and innovative Stow 'n Go TM
Seating and Storage System in a pickup truck and the first Stow 'n
Go front passenger seat ever.
The stowing process is facilitated by headrests that flip down into
the seat backs, a solution that also allows taller-than-normal seat
backs for greater support. To enhance the available interior volume
with seats dropped into the floor, the armrests on the front and
rear passenger doors also fold out of the way, maximizing the
cabin's cargo-carrying capacity. As with all Stow 'n Go seating,
with the seats upright, the bins beneath become handy storage areas
for sundry items.
Since the interior is designed to accommodate both people and cargo,
a durable marine-type rubberized material is used for the cabin
Behind the rear seats the backlite retracts into a midgate which in
turn folds down into the forward part of the cargo bed. With the
both midgate and one or more of the passenger seats in a stored
position, lengthier items can be carried without having to lower the
After the midgate, the five-foot box offers many utility options,
including retractable cargo hooks and built-in formations arranged
to secure 2"x4" boards. The three-position tailgate can be deployed
upright, folded down 98 degrees, or dropped further to an angle of
117 degrees. In this position a stored-in-the-tailgate slide-out
ramp can be extended to the ground to permit easy loading of wheeled
cargo like motocross bikes, ATVs, etc.
And the unexpected features don’t stop there. Rampage delivers
exceptional cargo carrying capacity above and below the dual-bed
floor. Acting as a second tailgate, the rear bumper fascia also
drops down to reveal an enclosed storage space extending (with the
seats up) far enough forward to provide room enough to accommodate a
stack of 4'x8' plywood sheets.
"This is 'clean storage,'" says Krugger, "something most pickups
today don't have."
Combined with the Stow 'n Go seating in the cabin, these cargo box
features give the owner — and his or her family — unrivaled
flexibility sure to be appreciated, whether going to the store to
buy materials for a weekend project or taking the family off on an
outdoors outing. Another thoughtful touch: In order to keep the rear
of the vehicle free of bothersome heat and fumes when accessing the
dual cargo beds, the engine exhaust exits via specially-trimmed
vents forward of the rear wheels.
"Bold, powerful and superbly capable in creative new ways, the Dodge
Rampage concept vehicle offers a new vision for the American pickup
truck and the active lifestyle people who drive them," said Trevor
Creed, Senior Vice President – Design, Chrysler Group.