(from DaimlerChrysler Press Release) Rallye-ready and eager to go, the new Dodge
Hornet concept vehicle is designed to bring to
the B-segment market a unique blending of
European sensibility regarding engine size and
overall footprint with an American flair for
aggressive attitude and flexible interior space.
"We wanted the Hornet to be dynamic, nimble,
fun to drive, and have an adaptable
space-efficient interior," said Mark Moushegian,
Principal Exterior Designer. "At the same time
we set out to create a vehicle with a uniquely
American character to expand the image and
presence of the Dodge brand in Europe and
international markets, especially in the
entry-level market."
"We went for a rallye-inspired look — robust,
capable, and most definitely not 'cutesy.' We
wanted a distinct 'edge' to the design. We
especially wanted to push the envelope of
interior volume. That's why the Hornet is almost
as wide as a C-segment vehicle," Moushegian
continued. Consequently the Hornet's chunky,
wheels-to-the-corner silhouette imparts the fun
of assertive motoring to even the most mundane
of errands.
With its wide stance, the Hornet is solidly
planted on the road. Up front, the signature
Dodge crossbar grille is set above an exposed
engine intercooler flanked by front brake air
ducts and fog lamps. The raised plateau on the
hood features a recessed scoop on the driver's
side to funnel air to the engine air box.
Underhood is a 1.6L 16-valve OHC supercharged
I/C four-cylinder engine putting out 127 kW (170
hp)/224 N•m (165 lb.-ft.) of torque @ 4000 rpm.
The muscular side view is dominated by the
large 19-inch diameter open-section aluminum
wheels designed to show off the "mechanicals,"
including the gold-colored brake calipers. The
arching wheel flares and notched sill are
complemented by curving body surfaces that
"spear out" into the full front and rear opposed
half-doors which, in section, are quite shallow
so as to maximize the interior space. The framed
doors open to reveal the absence of a B-pillar,
while the three-window side glass terminates in
a dynamic wedge-shaped quarter window.
Inspired by the look of fashion sunglasses,
all the glass in the vehicle, including the
oversize sunroof, is rendered in a deep "Blue
View" tint which contrasts vividly with the
car's Liquid Silver exterior.
"The idea is that the car would be available
in a limited number of colors," Moushegian said.
"The customer selects the contrasting glass
color of his or her choice as an accent."
Inspired by the legendary Dodge Viper, dual
"skunk stripes" in Beryllium Gray boldly
traverse the hood, roof, overhanging rear
defuser wing and the liftgate, including the
"sky view" sun roof which offers a panoramic
outlook overhead for both front and rear
passengers.
Set in matte metallic gray tiered bezels and
grouped under clear covers, all exterior lamps
share a common "mechanical" style vocabulary
that features prominent circular elements plus
"triple orange slice" front and rear turn
signals. Similar repeater lamps are set into the
side mirrors which also incorporate auxiliary
rallye lamps. The circular theme is reprised by
three-inch diameter dual exhaust tips propelled
through the rear chin spoiler.
"Like the exterior, the interior is geared
around young rallye enthusiasts," said John
Sodano, Principal Interior Designer. "Our
intention was to maximize the interior volume by
pushing all interior surfaces to the perimeter
of the vehicle as much as possible. I studied
images of space capsule interiors, since they
are designed for high efficiency in a limited
space. I wanted the Hornet inside to have a
functional, 'engineered' look, but with pleasing
surfaces and materials."
Extreme flexibility also is central to the
sporty interior. The space-saving foam seats are
exceptionally slim but comfortable, with the
striking satin-silver finished aluminum framing
deliberately exposed. Seat bolsters are covered
in a smooth, black urethane-coated fabric while
a black, fine-woven textured Pique cloth is used
on the cushion and back inserts. Belts are
integral with the seats.
Good-looking as they are, the seats' real
beauty lies in their adaptability. Both the
passenger front bucket seat and the 40-60
three-passenger rear seats fold forward and
collapse to the floor to provide a flat load
bed. To facilitate this, the headrests fold
forward to stow between the seat back and
cushion. The cabin floor is covered with an
attractive and durable honeycomb-texture rubber.
In addition, the rear seats also flip
rearward to stow in back, flush with the
liftgate sill. This position provides for the
highest possible vertical storage behind the
front seats. When upright, the rear seats track
rearwards to provide an additional 225 mm of
legroom for rear seat passengers. Accessible to
passengers regardless of the fore-aft seat
position, overlong grab bars are mounted high on
each rear quarter and also serve as clothes
hangar racks.
The crisp black and slate gray interior is
designed for both style and utility, with
surfaces having a disciplined, space-saving
planar look. The driver's door trim panel, for
example, contains a first aid kit, open storage
bin, and a closed case with carrying handle that
can be removed from the car. The passenger door
boasts both open and closed bins plus a longer
open bin with bungee cords to retain stowed
items. All bins are removable and can be easily
rearranged to suit each customer's requirements.
Moreover, the designers envision the Hornet as a
vehicle that can be easily customized through
the purchase of add-on exterior and interior
parts and accessories, allowing owners to
personalize their cars to express individual
needs and desires.
Both front doors also have a hinged storage
pocket just above the remote handle. The
driver’s side rear door contains a handy
beverage cooler while the door opposite boasts a
fold-out table module. On all doors,
cloth-covered armrests with integral pull cups
are underlined by narrow satin silver moldings
while side air bags are concealed in the Pique
cloth bolsters.
Designed to accommodate both left- and
right-hand drive, the modular instrument panel
features twin horizontal Pique cloth wrapover
pads divided by a satin silver center stack
topped by a fixed navigation screen with
non-glare glass. The pads front shallow open
storage trays directly ahead of the driver and
front seat passenger, with storage for smaller
items provided in divided bins below. The center
stack also accommodates large, easy-to-use
entertainment and heating, ventilating and
air-conditioning system controls whose circular
elements mimic the exterior lamp detailing,
"because," explains Sodano," we sought to create
a common style architecture for the exterior and
interior." Ten spherical speakers in varying
sizes are supplied in the cabin, two on each
front door and three on each quarter panel.
The three-circle, six-gauge delta-shaped
instrument binnacle with attached hood moves
with the steering column while the steering
wheel itself features a textured, molded rubber
rim and three "tuning fork" spokes that echo the
exterior wheels. A freestanding cantilevered
center armrest "floats" over the front floor
console, pivoting downward to permit unfettered
access to the six-speed manual shift lever
during aggressive driving.
Tough, brash and eager to be off, the Dodge
Hornet concept vehicle brings to the competitive
entry-level B-segment market an ideal
combination of American fun and European
function.