(from Citroen Press
Release) The Citroën DS is an avant-garde icon. Designed
by Flaminio Bertoni, an artist and sculptor of genius, the vehicle
remains a source of inspiration for a number of contemporary
artists.
Voted “Best World Design Object of the 20th Century” in London in
1999, the near-mythical DS went on to celebrate its 50th birthday at
the International Cotemporary Art Fair (FIAC) in 2005. The
Citroën-organised exhibition, “The DS is a Work of Art”, once again
showed the artistic dimension of the automobile. The FIAC show
featured a few of the countless artworks inspired by the DS, notably
pieces by Arman and Orozco.
The latest artist to be inspired by the DS, Chico Mac Murtrie, has
created an original, technological work that emblematically
represents Citroën and its values. Presented at the Paris Motor
Show, “Totem-mobile” illustrates the successful marriage of art and
automobile using unprecedented levels of technology.
Citroën has always been an innovative carmaker, focused on research
and creation. The Marque’s approach transcends the purely technical
and industrial, making each Citroën vehicle much more than the sum
of its automotive parts.
In line with this approach, Citroën is showcasing a creation by the
US artist Chico MacMurtrie at the Paris Motor Show from 30 September
to 15 October. “Totem-mobile”, named by the artist himself, will
soon afterwards head to the Marque’s new showroom at 42, Champs
Elysées.
New Mexico native Chico Mac Murtrie, 45, is famous for his robotic
sculptures. His work focuses on giving movement to form. In 1992, he
founded the Amorphic Robot Works group, for which he is the artistic
director. This group brings together artists, engineers, designers
and technicians.
One of his pieces, the “Foetus to Man” clock, adorns the wall of the
Salle Concorde in Lille in northern France. Citroën first made
contact with the artist in this city in 2004, the year it enjoyed
the status of European Cultural Capital. The project for an original
work representing Citroën and its values gradually took form
following this initial encounter between the Marque and Mac Murtrie.
Mac Murtrie was inspired by the light-filled architecture and
vertical flight of Citroën’s future showroom on his very first
visit. He saw it as the perfect space for one of the “living” totems
that have made his renown. Because the artwork had to spring out of
an automobile, the totem, created in his Brooklyn studio, was given
the name “Totem-mobile” from the start.
The artist took his inspiration from the legendary Citroën DS. This
is because for him the DS is the “iconic European car”. And because
he finds “its organic shapes, hydraulic suspension and ingenious
mechanics are emblematic of the period”. And also “because this car
finds an echo in the ‘low riders’ (cars customised to be as
comfortably low to the ground as possible) that are part of my
Chicano culture”.
The “Totem-mobile” is powered by precise, computer-managed machinery
and features a hydraulic system, one of the highly innovative
features of the DS. It looks exactly like the classic DS at the
start, before the body parts softly separate in a dance that
highlights the beauty of their forms. The entire sculpture rises up,
gradually and majestically. Its maximum height is adapted to the
architectural limits of the Paris Motor Show, and will be much
taller when it moves to 42, Champs Elysées. At the end of the
transformation phase, the DS, still easily recognisable, faces
skywards like a rocket ready to roar into space.
The use the artist makes of remote-controlled robots places his work
at the crossroads where man, machine and art meet. This is more than
appropriate for Citroën, a brand that strives towards this same
point. The Marque focuses on man by developing models that offer
passengers pleasant living spaces, on machine by using leading-edge
technology, and on art by adding aesthetic elegance, courtesy of its
stylists.
Art and automobile go hand in hand in Citroën’s universe – and
“Totem-mobile” will be at the Paris show and Champs Elysées to prove
it.