(from Cadillac Press
Release) This week, a jet-black, state-of-the-art Cadillac
DTS limousine will roll through the nation's capital during the
Presidential Inaugural Parade revealing publicly for the first time
the new design direction for the 2006 Cadillac DTS production model.
Similar to the new DTS, the limousine makes a bold styling statement
by incorporating Cadillac's contemporary design cues to the front
and rear portions of the vehicle. Redesigned front and rear fascias
integrate Cadillac's signature egg-crate grille with center-mounted
wreath and crest badge, jewel-like vertically oriented
high-intensity xenon headlamps and state-of-the-art LED tail lamps.
George W. Bush, the President of the United States of America will
be the first to travel in the new Cadillac DTS limousine during the
parade route along Pennsylvania Avenue on Thursday, Jan. 20. The
sight of the president waving from a Cadillac has become an American
"General Motors and Cadillac are proud to write this latest chapter
in American automotive history with the introduction of the DTS
presidential limousine," said General Motors Chairman and CEO Rick
Wagoner. "We are pleased that our historic relationship with the
U.S. government and chief executive office has continued through the
With a new design and unique construction under the skin, the new
Cadillac DTS limousine is handcrafted and dressed in a jet-black
clearcoat finish. The vehicle is a considerably longer, wider and
taller version of the production model that becomes available later
this year. To maintain national security, the limousines are
equipped with state-of-the-art protection and communication systems.
The vehicle interior boasts six-passenger seating with comfort and
visibility for all occupants. A rear seat executive package features
a concealed, foldaway desktop that can be deployed when conducting
affairs of state. The rear seats have an adjustable reclining
feature along with the adaptive seat system, which senses the
position of the occupant in the seat and automatically adjusts the
cushion for added comfort. Moreover, rear seat passengers can enjoy
their own premium sound system complete with a 10-disc CD changer.
Wood accents, rich blue leather and cloth complete the executive
An embroidered presidential seal is positioned in the center of the
rear seat back panel, as well as on each rear door trim panel.
Presidential seals are also affixed to the exterior rear doors. The
U.S. flag is placed on the right front fender, and the presidential
standard is located on the left front fender when the president
travels in the vehicle. Flush-mounted High Intensity Discharged
(HID) spotlights illuminate the flags at night.
The 2006 Cadillac DTS production model is set to make its first
public appearance at the Chicago Auto Show in early February.
The DTS marks the ninth new vehicle introduced into the Cadillac
portfolio since 2001 and aligns with Cadillac's alpha naming
strategy established by the CTS, SRX, XLR and STS vehicles. Evolving
from three models - DeVille, DHS and DTS - with exterior and
interior differentiation, the DTS will incorporate a single-model
strategy with one exterior and various option packages.
From its Cadillac-signature styling to its power and refined ride
characteristics, the DTS is a product of unwavering attention to
detail which builds on the strengths and appeal of the Cadillac
The DTS will be built at the award winning Detroit-Hamtramck
Assembly Center in Detroit, Michigan and is expected to go on sale
in the third quarter of 2005.
"It is a great honor for
Cadillac and General Motors to be associated with the highest office
of the United States," says Cadillac General Manager Jim Taylor. "In
fact, Cadillac has been building limousines and special vehicles for
U.S. presidents, diplomats, ambassadors and foreign dignitaries
since the early 1900s."
One of the first chief executives to ride in a Cadillac was
President Woodrow Wilson, who rode through the streets of Boston
during a World War I victory parade. A lavish 1928 Cadillac town car
was used extensively throughout the Coolidge Administration.
In 1938, two Cadillac convertibles dubbed the "Queen Mary" and
"Queen Elizabeth" were delivered to the U.S. Government. Named after
the great ocean liners of the time, the 211/2 feet, 7,660 pound
vehicles were equipped with a full ammunition arsenal, two way
radios, and heavy duty generators. Durable and reliable, the two
"Queens" served Presidents Roosevelt, Truman and Eisenhower.
President Eisenhower, who was known as a "car buff," had ridden in
one of the first Eldorados during the1953 Inauguration Day Parade.
The vehicle was unique as it had the first wrap around windshield,
which quickly became a standard in domestic and foreign automobiles.
In 1956, the Queen Mary II and Queen Elizabeth II convertibles
replaced the original series. The vehicles were 21 feet long and
weighed 7,000 pounds. Like their predecessors, these vehicles were
fully armored with state-of-the art communications at that time.
Moreover, the vehicles were fitted with narrow rims inside the tire
in case the tires were shot out. The Queen Mary II and Queen
Elizabeth II served not only President Eisenhower, but also
Presidents Kennedy and Johnson. Both vehicles were retired in 1968.
The Reagan administration was delivered a 1983 Cadillac Fleetwood
limousine while a Cadillac Fleetwood Brougham - Presidential Series
was delivered to the Clinton Administration in 1993. Unlike previous
models, the Presidential Brougham was designed, developed and
manufactured totally within General Motors. Moreover, the vehicle
was designed to provide unquestionable protection. Minimizing
exposure to external threats, no sunroof or running boards were
installed on the vehicle.
Currently, the 1983 Cadillac Fleetwood limousine resides at the
Ronald W. Reagan Presidential Library & Museum in Simi Valley,
Calif. while the 1993 Cadillac Fleetwood Brougham is located at the
Clinton Presidential Center in Little Rock, Ark.
The predecessor to the current limousine was the 2001 Cadillac
DeVille limousine. It was the first Cadillac to be adorned with the
division's current wreath and crest emblem. The vehicle is still in