(from Audi Press
Release) Audi at the Design Miami/2006 exhibition in Florida, USA
The big bang of dynamism
* Spectacular exhibit within the framework of an exclusive event
* Audi as part of the progressive design scene
Audi is presenting the brand new R8 at a unique international design
scene venue with a spectacular exhibit. The Ignition R8
installation, based on the mid-engine sports car, is one of the
highlights of Design Miami/2006, which will take place in Miami,
Florida from 7 to 10 December.
Our new sports car will become part of the design and art scene by
way of an object that expresses the ultimate sportiness of the R8 in
a sophisticated, artistic way, says Walter de'Silva, Head of Design
for the Audi brand group.
The ignition, the big bang of dynamism, the moment when power is
created and transformed into motion this is the theme of the
approximately ten-metre-high sculpture. Teardrop-shaped arrows aimed
at the silver sports car shoot across the room, expressing the
impulsiveness and speed and conveying some of the potency of the R8.
Audi will be the first automotive manufacturer to be an exhibitor in
Miami. Unlike most companies that function solely as financial
partners at events of this kind, the brand with the four rings is
itself providing creative input.
We are appearing at Design Miami/2006 with an extraordinary exhibit
within a vast installation, not only as a sponsor but also as an
element of the international design scene, says Bernhard Neumann,
Head of International Exhibitions at AUDI AG, emphasising the
significance of this event.