(from EDAG Press
Release) The Roadster study EDAG Show Car No. 8 is a world
first and a perfect example of the holistic philosophy of global
engineering partner EDAG Engineering + Design AG, Fulda. EDAG Show
Car No. 8 represents an independent vehicle design that can be
manufactured mainly using existing production facilities. Networked
engineering becomes a reality as the result of combining product and
production right from the concept phase.
It's a genuine fusion of aesthetics and profitability.
Purist design for pure driving
pleasure
“We designed the EDAG
Show Car No. 8 for a target group that wants to express their
individuality and positive attitude to life,” is how Johannes
Barckmann, head of the EDAG design team, explains his concept, “so
we decided to create it as the ultimate driving machine.” The
forward angled belt line and the low-slung body nestling close to
the road surface both accentuate the forward momentum of the sports
car design. The key features on the exterior are striking recesses
and air vents that deliberately follow the aerodynamic lines. With
the sharply inclined bonnet, two severe-looking headlights and the
centrally mounted twin exhausts, there's no doubt that this machine
has been built for pure driver enjoyment – no matter what angle you
view the car from. The absence of a roof keeps faith with the
uncompromisingly purist look of the EDAG Show Car No. 8 and will
even leave die-hard biker fans feeling a tad envious.
EDAG Show Car No. 8: product variety and profitability
The EDAG Show Car No. 8
cleverly exploits the trend towards the increasing demand for niche
market vehicles. With an individual and independent design aimed at
the end consumer, it also offers the practical advantage that it can
be integrated into existing plant for its production. To implement
this bold concept, the decision was taken to revert to the SMART
Roadster, using its platform and the self-supporting body from the
plant in Hambach, France. This means that the production facility
can remain in operation beyond its normal life cycle – a feature
that sets a benchmark for production efficiency.
The plan for the EDAG Show Car No. 8 further illustrates how, simply
by altering exterior components, a unique and innovative product can
be created, one offering additional sales opportunities to other
target groups and for new market segments. EDAG will use IAA 2005 in
Frankfurt as a platform to test the level of acceptance of the EDAG
Show Car No. 8 among industry specialists and end customers, and
also to listen to requests and suggestions from test drivers on the
subject of engineering equipment. Following these results, EDAG
Engineering + Design AG plans to present the model as an on-road
prototype at the 2006 Geneva Motor Show:
a world premiere.
Sponsors:
We would like to thank the following companies:
Fulda Reifen, Fulda (Germany)
AP Racing, Coventry (England)
for their friendly support of our show car project.
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