2004 Pininfarina Enjoy Concept



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(from Pininfarina Press Release)  The partnership with Louis Vuitton gives rise to a Pininfarina branded car, 75 units could be produced during 2005 to celebrate the 75th anniversary of the company.

Final decision will be taken after a world wide tour of presentation to collectors and brand enthusiasts.

Set to make its world debut at the British Louis Vuitton Classic, scheduled for 5 June 2004 at Waddesdon Manor (Waddesdon, Great Britain), is the Pininfarina Enjoy, inspired by the concept car of the same name which was presented at the Geneva Motor Show in 2003. This is a dream come true, even if just for the lucky few. Because Pininfarina intends to weigh, through a promotional tour, the interest of collectors and enthusiasts towards a special car which is supposed to be manufactured and sold in only 75 units during 2005 to celebrate the company’s 75th anniversary. And thanks to the Enjoy Pininfarina has started up a new prestigious partnership with the most important luxury brand in the world, Louis Vuitton, which was commissioned to work on the interiors of the vehicle.

“The Enjoy, Pininfarina branded, is an ambitious project: the idea of building an “exclusive” car with a production run of less than a 100, with top design, technical features and performance, combined with detailed craftsmanship, represents an equation that no other manufacturer has managed to pull off. Thanks to the recent acquisition of the engineering, testing and prototyping divisions of Matra Automobile, which has a tried and tested culture in terms of mechanical work, Pininfarina has been able to extend its areas of expertise and become a genuine car manufacturer, turning the Enjoy into an exclusive and innovative product. In order to underline the internationalization of the group, the style as well as the engineering development of the exterior have been performed in Turin, while the interior development has been carried out by the technical staff of Matra Automobile Engineering. The possible production is planned in Matra’s prototyping workshop and final delivery for the lucky few will take place at CERAM, another company of the Pininfarina Group.

Thanks to the newly acquired technical competencies a further premier has been achieved with the chassis and suspensions development by Matra.
The technical solutions are traditional but some of the features are directly derived from the competitions like the front suspensions preloaded and the shock-absorbers dual setting.

This car thus represents the living, “functioning” proof that Pininfarina is able to offer the big manufacturers a full service, from styling to design to niche production.

But what is the Pininfarina Enjoy? The definitive driving experience. Driving pleasure in its purest form. Pininfarina’s exclusive, modern interpretation of that most classic and appealing category, the barchetta, which turns into an open wheel race car at the drop of a hat. What makes the Enjoy unique is, on one hand, the limited edition, numbered, production run, reserved for an elite clientele of collectors and enthusiasts with a genuine passion for cars, a sensual rapport with them, and a true appreciation of the value of exclusivity and tradition; on the other hand, its interiors by Louis Vuitton. The group’s involvement in the Enjoy project represented the continuation of the long tradition which links Louis Vuitton to the motoring world, dating back to 1907, when twins Jean and Pierre Vuitton built their first car. In the first half of the last century, Louis Vuitton worked on exclusive fittings and trims for various manufacturers and bodyworkers, and since 1988 has been European patron, first in Paris, then in London, to the Louis Vuitton Classic, one of the most important vintage events in the world. It is no coincidence that the Pininfarina Enjoy will have its world preview at the Louis Vuitton Classic, this year held at Waddesdon Manor.

The radical design features of the Enjoy, like the elimination of the windscreen, highlight the way that style guided the project, the sole aims of which were to obtain the utmost in aesthetic quality and driving pleasure, without compromise. Thanks to an original technical solution, the wings can be dismounted and removed, transforming the Enjoy into an extreme open wheel roadster. The Enjoy has a lightweight aluminium chassis and its body is entirely made out of carbon fibre. The aim to create the ultimate driving experience led to the creation of a very light vehicle (the track version weighs less than 800 kg) with an outstanding weight/power ratio of 4.3 kg/bhp. The new double wishbone front and rear suspensions by Matra mean “track level” driving precision in all conditions. The top speed is around 250 km/h, while acceleration (from 0 to 100 km/h in 5.2 seconds) and road holding are the car’s key strengths.

“A year has passed since we presented what was essentially a fun concept in Geneva, which turned out to be a great success with critics and public alike – remembers Andrea Pininfarina, President and CEO of the Pininfarina Group – and the Enjoy went on to win the Most Fun car award assigned by the prestigious American magazine Autoweek, as well as earning a special mention for the design originality of the project in the contest for the Most Beautiful Car in the World. This is what led us to decide on a limited production run, which was also an opportunity to take advantage of our extended business areas resulting from the acquisition of Matra. It is a unique opportunity to present a new model manufactured by Pininfarina itself.”

“In order to develop such an important project – adds Pininfarina – we needed partners which could enable us to build on our know-how. For the interior design we opted for Louis Vuitton’s elegance and vast experience in the world of leisure. We hope that this is just the start of a long relationship with Louis Vuitton, and that these 75 cars, each of which is dedicated to a single year in the life of the company, find 75 true enthusiasts who appreciate its sporty spirit, unique design and true class”.

“As creator of cars Pininfarina has been making our dreams come true for 75 years. Louis Vuitton is very pleased to contribute to the Enjoy project with all its know how in the design field”, says Yves Carcelle, Chairman of Louis Vuitton.


The bodywork in carbon fibre has a central body with an elliptical shape and a wedge-like ridge along the side. The sizeable air inlet at the front meets the slim bumpers above and a wing-shaped element below, which with the wheels uncovered creates a full-width spoiler.
At the centre of the front bonnet a broad scoop hides the opening for the radiator air vent, while the lights are built into a transparent longitudinal band which highlights the separation between bonnet and mudguards

Four geometrical elements function as removable mudguards which give the vehicle a totally original look, and once removed, highlight technical features typical of the motor biking world, where mechanical elements are a key part of design.
Behind the seats, a roll bar links two domes tapering off into fins which act as air extractors. A luggage rack can be positioned at the centre of the engine housing.
The rear of the car features two wide openings for heat exchange and two central exhausts. The layout of the tail lights repeat that of the front lights, to underline the width of the car.


Designing the interiors of the Pininfarina Enjoy was all about creating a look dedicated to pure sporting pleasure in a car. Starting from the 2003 concept, Louis Vuitton’s innovation division redefined the ergonomics, instruments and accessories to enhance driving pleasure in its most “primitive” form, typical of a sports car, while keeping its distance from the radicalism of the classic British cabriolet, which is often a little too spartan and “bare” in terms of materials and instrument array. Louis Vuitton came up with a more luxurious atmosphere by selecting forms, materials, colours, trims and fittings “à la Vuitton”.

A technical-looking facia, upholstered in leather and grouping both the instrument array and the opening mechanism, runs round the whole of the interior to reinforce the feeling of protection, while a second vertical band creates a racing car cockpit around the driving seat. The new layout of the instrument array was inspired by rounded shapes and the graphics of the Tambour watch designed by Louis Vuitton.

This being an open car, the materials chosen featured a combination of non-tanned chrome-coloured leather and weather-proof neoprene textiles, which lend a sporty but luxurious feel. And because the Enjoy has neither a roof nor a windscreen, the company came up with a protective helmet. Louis Vuitton has been familiar with this accessory since its first model was launched in 1988. The Enjoy helmet, which takes its colours from the car, features the Louis Vuitton Classic emblem and has two great innovations:

a double structure which serves to protect the visor, which slides between two shells, and to conceal generous air vents, which enhance comfort;

an original system of trims for the areas of contact, which enhances protection: a pair of sunglasses which fit the helmet perfectly.

Driving a race car also requires the right clothing. Louis Vuitton developed two driving suits, in men’s and women’s versions, in leather and neoprene in the colours of the car, with protection on the shoulders, hips and knees for greater comfort and to cling better to the seats. The Footwear Division also designed a pair of “car shoes” for city use, inspired by Louis Vuitton classic colours, graphic motifs and materials.
Just as in all high performance sports cars, every millimetre of space in the Enjoy is exploited to the max: with no boot the new Bellaix trolley suitcase (medium-sized model) can be positioned on the rear bonnet. This composite-material luggage offers full guarantees in terms of durability and capacity, meaning that users can safely entrust their belongings to it.


The partnership between Louis Vuitton and Pininfarina is already a unique adventure in itself, but in order to complete the project other companies, leaders in their sectors sharing the same gift for excellence and creativity, were also involved.

The helmet houses a driver-passenger intercom system designed by Bang & Olufsen, one of the worlds most outstanding manufacturers of audio and video systems with a long-standing tradition for high quality, innovative use of technology and pleasing design. This high quality sound system is adapted to fit Bang & Olufsen’s BeoSound 2 digital music player placed in custom designed holders in the doors, giving the driver and passenger an option for excellent sound and music reproduction on the road.

“We have embraced the opportunity to participate in this exciting creative partnership, together with leading companies in car design and accessories – declares Torben Ballegaard Sorensen, President and CEO of Bang & Olufsen – We have seen this as an interesting challenge within design implementation and the exchange of ideas, more than a question of business”.

Apart from the intercom/music system, Bang & Olufsen also supplies all aluminium interiors in the Enjoy car - manufactured with the high surface quality known from their audio/video products. Bang & Olufsen holds very exceptional competencies in crafting aluminium, and are at present supplying aluminium elements to other car manufacturers. But the aluminium used in the Enjoy car is of superior quality.

The extruded aluminium chassis and mechanical components of the Enjoy were supplied by Lotus, the world leader in vehicle dynamics, and which was a partner in creating the 2003 concept. The engine is a 4 cylinder 16-valve 189 bhp/192PS/141Kw Toyota VVTL-i, calibrated by Lotus.

Technical Specifications

Engine  4 cylinder, 16-valve Toyota VVTL-i, calibrated by Lotus
Output  189 bhp/192PS/141Kw
Bodywork  carbon fibre; chassis in extruded aluminum
Weight  1874 lbs
0-62 mph  5.2 seconds
Top Speed  155 mph