The limited edition 2004 Neiman Marcus
Cadillac XLR sold out in just 14 minutes, and now 101 driveways - and
drivers - across the country anticipate their arrival. These
limited-production luxury roadsters are the first models to roll off a
dedicated production line at General Motors' Bowling Green, Ky. assembly
facility.
Steve Foley Cadillac, located in Northbrook, IL, today received eight
Neiman Marcus Limited Edition XLRs. This is the largest number the
limited-edition vehicles sent to a single dealer. Foley Cadillac has
flown customers in from as for away as California and Florida for this
special, invitation-only presentation of the vehicles.
The limited edition XLR retails for $85,000 and was only available for
purchase through the 2003 Neiman Marcus Christmas catalog. When Neiman
Marcus opened bidding for this featured item on October 15, 2002 the XLR
sold out in 14 minutes, setting a record for any fantasy gift vehicle
Neiman Marcus ever showcased in its annual Christmas Book.
Originally unveiled at Pebble Beach in August 2002, the limited edition
XLR features an exclusive Ultra Violet exterior hue, two-tone shale and
ebony interior, and an engraved, numbered sill plate.
Cadillac produced a total of 101 Neiman Marcus Limited Edition Cadillac
XLRs; two were auctioned or raffled off last fall to benefit charities,
St. Jude Children's Research Hospital and the Women's Committee for
Hospice Care and 99 were sold through the Neiman Marcus catalog.
2004 model year Cadillac XLRs are now in production on a dedicated
assembly line at GM's Bowling Green facility. Shipments to Cadillac
dealers began earlier this month.
According to Jay Spenchian, Cadillac marketing director, introduction of
the XLR marks an important step in Cadillac's product renaissance. "The
fact that this limited edition vehicle sold out in just 14 minutes
demonstrates the anticipation for the XLR. This is our flagship vehicle
and it highlights the dynamic product changes taking place at Cadillac."
Replete with a bold design, advanced technology and a blend of luxury
and performance, the Cadillac XLR, is the freshest face in the class of
elite luxury roasters. The MSRP for the Cadillac XLR is $76,200
(including destination charges) and features standard equipment such as
power retractable hardtop, Keyless Access with push button start,
StabiliTrak, Magnetic Ride Control, adaptive cruise control and much
more.
