(from DaimlerChrysler Press
Release) A vivid new interpretation of
where the Jeep® brand could go in the future, the Jeep Treo exemplifies
the idea of “fluid imagination” thinking in a stunning, unexpected
package – a form and presence that challenges the brand’s traditional
dimensions, but in the end, can still be viewed as authentically
Jeep.The Treo is the next-generation, urban-active Jeep – one that will
allow it to thrive in a city or campus environment, yet one that will
easily take its owner to the trailhead. All of this adaptable with the
ability to use the freedom of fuel cell technology.
Treo’s forward-thinking design brief is
matched by its equally forward-thinking alternative propulsion system.
Imagined with an efficient, hydrogen fuel cell powering all four wheels
via dual electric motors, the Treo is designed to operate in all
conditions – while being sensitive and accountable to the environment.
A Bold New Jeep
Treo – a name meaning “three” in various
languages - comes from the concept’s unique 2 + 1 seating configuration,
which can be changed to accommodate a 2 + gear scenario. The Treo’s
“face” presents a bold new Jeep signature – despite the concept’s
The classic Jeep design elements – the seven slot grille, large “eye”
headlamps and the prominent windshield presence – are freshly nuanced
and then enhanced by a purposeful lower-front bumper with rugged,
oversized tow hooks, slightly exposed front suspension componentry and
The Treo’s shape narrows front-to-back, and culminates in a dramatically
tapered tail, which is augmented by twin, high-mounted spar wings that
serve a triple functional role as running, brake and tail lamps, cooling
air intakes and as the exterior mounting points for twin Jeep Rubicon
“Treo’s look is rugged and purposeful – a truly imaginative evolution of
the Jeep ‘face’ with packaging that belies its compact dimensions. It
has real presence in the flesh, on that grows more interesting every
time you look at it – from every angle, “ said Trevor Creed, Senior Vice
President – Chrysler Group Design.
Packaging “Driven” by “Drive-by-Wire” Controls, Advanced Materials
An advanced drive-by-wire system provides
a fascinating functional detail to the Treo interior, which in turn
allows for instant adaptability for either left- or right-hand drive.
The steering column, pedals and instrumentation are all contained in one
module – a single piece of sculpture that can be easily slid to either
side of the car – which mounts to a one-piece structural beam (a second
module contains the radio, GPS and HVAC controls in a touch screen that
is removable). This unique functional design feature, combined with the
added visibility provided by the Jeep see-through grille and its
creative greenhouse design, contribute to the Treo’s roomy, airy
interior – allowing it to take full advantage of natural and ambient
The overall effect of the Treo interior is one of spaciousness and
usability. Future-tech materials mesh with tactile textures and
surfaces, which results in an interior environment that’s bright, open
and functional. The Treo’s rear seat can be folded to store more gear,
although the front wheels from the exterior-mounted Jeep Rubicon bikes
can be stored in the back without disturbing the rear passenger.
“Treo’s visionary vehicle packaging with its basic 2 + 1-seat
configuration and built-in versatility lends itself to future Jeep
activity seekers – at an entry-level price position. It is rugged and
functional in genuine Jeep fashion, but its adaptability quotient is
taken to the next level and beyond,” Creed said.