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The first 25 saleable SSRs are being used
in a unique marketing launch program. Both the vehicles and the program
carry the name "Signature Series." They are being used in a wide variety
of high-profile launch activities around the country throughout the 2003
calendar year. Many will be part of themed events created specifically
around the SSR. Each vehicle will embark on a unique journey, and along
the way, Chevrolet representatives will collect memorabilia,
photographs, autographs, news clippings and other keepsakes that connect
the vehicle directly to its journey. These collectibles will create a
"pedigree" specific to each SSR, and will be placed in a special
scrapbook that will be auctioned off with each vehicle once its pedigree
has been established. Specific details will be provided at a later date.
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