Press Release) Ford Motor Company,
which already has committed vehicles, money and in-kind
contributions totaling more than $6 million toward hurricane relief
in the Gulf Coast region, announced today at the State Fair of Texas
that it will auction the Ford Equator – a one of a kind auto show
concept – and put the proceeds to work in Texas through Red Cross
chapters in Houston, San Antonio and Dallas/Fort Worth.
“Ford has 1,800 employees, 300 suppliers and 400 dealers in Texas ,
so this is our home as much as Detroit is,” said Al Giombetti, Ford
vice president, sales. “Texans always respond with compassion and
generosity in a crisis, so we want to do our share and then some.
That’s what friends and neighbors do.”
The Ford Equator concept is a one-off design study that was unveiled
at the 2000 North American International Auto Show in Detroit . It
will be displayed at the Ford exhibit at the State Fair of Texas,
Sept. 30 - Oct. 23. Then on Nov. 19, the Equator will be auctioned
at the Kruse-Leake 33rd Anniversary Collector Car Auction – the
largest collector car auction in Texas – which will be held at
Dallas Market Hall Nov. 18-20.
“The Equator was envisioned as an extreme expression of Ford’s
“Built Ford Tough” truck heritage and it shows how to tackle the
harshest elements – whether it’s rock climbing, white-water rafting
or snowboarding – without sacrificing comfort or functionality,”
says J Mays, group vice president, Design and chief creative
officer, Ford Motor Company.
All proceeds from the auction will go to support American Red Cross
chapters in San Antonio , Dallas/Fort Worth and Houston for disaster
“The American Red Cross extends our sincere appreciation to the Ford
Motor Company for its support and generosity,” says Cindy Atmar,
director of development for the Southwest Service Area of the
American Red Cross. “We are grateful to Ford for coming forward with
much needed financial help for three of our largest chapters in
To date, the American Red Cross has provided shelter to
approximately 200,000 people and served more than 1.6 million meals
in Texas to victims of hurricanes Katrina and Rita. Throughout both
hurricanes, more than 33,000 Red Cross workers were deployed to meet
the immediate emergency needs of people affected by these
catastrophic events. While hurricane operations were going on, local
Red Cross chapters continued to respond every day to hundreds of
smaller disasters, such as single family fires, in the Dallas/Fort
Worth, Houston and San Antonio metro areas.
“Leake Auction is donating its commission, entry fee and buyer’s
premium for this worthy cause,” said Richard Sevenoaks, president of
Leake Auction Company
“This is a rare opportunity for collectors to acquire a remarkable
one-of-a kind concept car and
we are honored to be associated with Ford Motor Company,” said
Sevenoaks. “For 33 years,
we have dominated the collector car market in Texas and look forward
to a record breaking event.”
The Ford Equator Concept
In many ways, the
Equator paved the way for the design of today’s Ford F-Series, which
is the best-selling truck in Texas and the best-selling vehicle in
the U.S. for the last 23 years, and the best-selling truck for 28
The Equator concept maintains roughly the same wheelbase as a Ford
F-150 pickup, but it is closer to the width of a Ford Super Duty
pickup. These proportions give it an aggressive stance and a
generously sized cabin.
Equator has an off-road-racing-inspired independent suspension,
featuring billet aluminum upper control arms, steel lower arms with
all-new geometry for maximum travel, adjustable 32-inch coils over
gas-linked shocks and custom machined steering linkage.
The bumper, fender, wheel wells and lower trim panels are made of
Kevlar, which makes them resistant to stone damage and nearly
indestructible. Billet aluminum wheels with a central tire inflation
system and bead locks are wrapped in specially cut off-road tires
that are color-keyed to the Serengeti gold body.
The bottom of the doors is cut high, and, when a door is opened, a
lower panel can be hydraulically deployed to create a step unit. In
the stowed position, the panels provide a watertight barrier for the
Inside, Equator features four leather-contoured bucket seats. The
rear seats and bulkhead fold down, creating a cargo space that is
six feet long and five and a half feet wide.
The instrument panel addresses driver-preferred instrument location
and content through the use of “clamp-on” gauges. The gauges allow
users to select the exact components they want on the instrument
panel as well as the exact position for each component. A
centerline-mounted compass can be removed for outdoor use.
Flip-up arm rests, visor-mounted GPS technology, outside temperature
monitoring instruments, overhead map lights, dual-zone climate
controls, two high-volume console-mounted storage compartments and
removable flooring provide ultimate feature content.
An overhead, console-mounted audio system ensures that all
passengers receive premium sound. The console includes a power
amplifier, CD changer, dual speakers in each door, a subwoofer in
the lower console and upper-console-mounted tweeters.
As a concept, the Ford Equator was designed as a display property
and may not be titled for use on public highways.
Ford’s Contributions to Hurricane Relief
Ford Motor Company vehicle donations, money and in-kind
contributions have provided more than $6 million in hurricane relief
Also at the State Fair of Texas, Ford Motor Company’s Lincoln brand
announced that it will put up for bid a Mark LT Chopper – a custom
motorcycle built by Orange County Choppers – during the Habitat for
Humanity® International Charity Auction to be held on eBay Oct.
Proceeds from the winning bid will benefit Habitat for Humanity
International’s® “Operation Home Delivery” for relief efforts in New
Orleans and other communities along the Gulf Coast.