2017 McLaren 720S Velocity by MSO

A day after the McLaren 720S made its debut at the Geneva Motor Show, the company has debuted this bespoke 720S named Velocity and built by McLaren Special Operations (MSO).

The most notable change is the use of two pearlescent shades of red, which in a manner a little reminiscent of custom hot rods, fade from one color into the other. The front features a darker Nerello red, on the front and upper body panels, and that includes the red-tinted carbon fiber hood, that gives way to a brighter Volcano red over most of the car's sides and the rear. The two colors are similar enough for the fade to have some subtlety, while adding considerably to the dynamism of the overall design. It also contrasts beautifully with the MSO bronze wheel finish.

Other exterior features include the following carbon fiber parts with visible grain: the service cover, rear deck vent, rear aero bridge, full length sill cover, and face vents.

The interior features considerable use of black alcantara with Harissa Red Stitching.

This beauty and exclusivity does come at a price. The final bill of about £335,000 stands above the stock 720S price tag of £208,600.

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