2016 Volkswagen Beetle Dune

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The Beetle Dune finds its inspiration in the Dune Buggies based off of the original VW Beetle back in the 1960s and 1970s.

The vehicle features increased ground clearance of 10 mm and a track that is wider by 7 mm in the front and 6 mm in the rear. It also features 18" alloy wheels, black wheel arch & sill extensions, an additional air intake beneath the hood, and new bumpers with front and rear diffusers. There is also a new rear spoiler.

Both the coupe and convertible are pictured in the new color Sandstorm Yellow Metallic, and the coupe can be ordered with a black painted roof or a dark tinted sliding glass sunroof.

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Price -- Production --
Engine inline-4 Weight --
Aspiration turbocharged Torque --
HP to 217 hp HP/Weight --
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(from Volkswagen Press Release) Beetle Dune brings the feeling of the dune buggies to the modern age

  • 1. With its all-terrain design, the Beetle Dune is reminiscent of the legendary dune buggies of the 1960s and 70s.
  • 2. The Beetle Dune will launch simultaneously as a coupé and a convertible.
  • 3. "Sandstorm Yellow Metallic" was created especially for the "Dune".
  • 4. All-terrain performance is optimised by wrap-around body protectors, increased ground clearance and 18-inch wheels.
  • 5. The spokes of the "Canyon" alloy wheels are also optionally available in "Sandstorm Yellow Metallic".
  • 6. Standard features: cruise control system, rain sensor, automatically dimming rear-view mirror, ParkPilot, Hill Hold Assist function.
  • 7. Five efficient turbocharged engines (TSI and TDI) ranging from 77 kW/105 PS to 162 kW/220 PS.
  • 8. App Connect integrates Apple and Google on board.
  • 9. An American invention: The New York Times was the first medium to use the term "Beetle".
  • 10. The exclusive concept of the Beetle Dune continues the tradition of the Beetle lifestyle models that started 77 years ago.

Positioning and summary

In the 1960s and 70s the legendary dune buggies catered for a never-ending summer feeling the world over. A Californian invention – a trend in Europe, too. Now the time is right for this unique feeling to make a comeback with the Beetle Dune crossover model. As either a coupé or a convertible, the "Dune" ensures that the summers are good and makes the winters better. The new car boasts powerfully proportioned styling accents on the body and wide tyres in dune buggy style. In this instance, customisation also means refinement, which is why the "Dune" includes numerous exclusive equipment features, both inside and out, thereby following in the long-standing tradition that began at Volkswagen with the Beetle convertibles created by Hebmüller and Karmann. As long ago as 1949, these open-top versions of the Beetle proved that it is also possible to build a chic, cheeky, lifestyle model on the basis of mass-production technology. And that is still true today. For Volkswagen, the Beetle Dune marks a starting point: the whole series will, in future, pay tribute to the pleasure of driving. And which car could be in a better position to do that than the Beetle – the most unconventional car of the past, the present and the future?

A car as an attitude to life. Many who choose a Beetle Dune, anywhere from the 77 kW/105 PS to the 162 kW/220 PS model, will acknowledge that it is more than simply a car – it is an attitude to life sealed by a signature on the purchase agreement. It is the freedom to stand out from the mainstream through individual mobility, especially if the "Dune" is ordered in the exclusively developed colour: "Sandstorm Yellow Metallic". The Beetle became a globetrotter long ago; engineered and designed in Germany; built and adored in Mexico; loved in Asia, Europe and, as ever, in the USA, where not only the "dune buggy", and thus the second part of the Beetle Dune's name, was coined, but the first, too: "Beetle". It was The New York Times that first ever dubbed the Volkswagen as a "shiny little beetle" in a story it ran on 3 June 1938.

A "Dune" at first glance. The Beetle Dune is its own independent line within the model series. It is possible to recognise the crossover model in fractions of a second by its increased ground clearance (with off-road suspension), a wider track, black wheel arch and sill extensions, 18-inch "Canyon" alloy wheels, distinctive bumpers with diffusers at the front and rear end, stylised side sills and, of course, the "Dune" signature on the side profile. A crossover for the modern era: front-wheel drive and efficient; as robust as the dune buggy once was, and refined like a Hebmüller or a Karmann. The exterior of the Beetle Dune in detail:

A "can do" body

Front end. The extensively redesigned front end exudes exceptional confidence. What remains unchanged are its basic iconic style and typical round headlights, optionally available with powerful bi-xenon headlights and LED daytime running lights. The front apron design has a decidedly masculine look. Defining its style is a large, central air intake with a black honeycomb screen which is integrated in a silver frame. Beside the central air intake there are two matt black inserts. Mounted in these inserts are the indicators (there are extra indicators in the door mirror caps) as well as standard fog lights and cornering lights. The Beetle Dune can also be recognised by an additional air intake beneath the bonnet.

Side profile. The black off-road accents are defining elements of the Beetle Dune's side profile, especially with one of the lighter exterior colours. An example of this attention to detail are the wheel arch extensions, which are designed with one outer and one inner radius. They provide a rugged image, while also creating a harmonious unit with the charismatic design of the distinctive Beetle mudguards. The wheel arches transition seamlessly into the wrap-around body extensions. The crossover design is also highlighted in the side profile by the black side trim panels (stylised "Beetle" running boards) and the side sills which are finished in silver. Above the side trim panels there is a black double stripe (white if the car body is black) that extends to the "Dune" signature at the front. Another elegant feature are the anodised aluminium side window trim strips.

Rear end. Three elements dominate the image of the rear end: the large rear spoiler, the newly developed LED tail lights (fitted as standard), which see their debut with the Beetle Dune, and the newly designed bumper. The rear spoiler, painted in gloss black on top and in the car's exterior colour on the bottom, optimises downforce on the rear axle. The bumper also emphasises the very special character of the Beetle Dune: the background surface of the number plate (with LED illumination in combination with the xenon headlights) and the lower area are matt black, with a silver diffuser integrated centrally below the bumper.

Colours and dimensions. The Beetle Dune can be ordered in one of seven colours. New to the selection are "Sandstorm Yellow Metallic" and "White Silver", in addition to the classic colours "Dark Bronze Metallic", "Black", "Pure White", "Platinum Grey Metallic" and "Deep Black Pearl Effect". The 18-inch "Canyon" alloy wheels can also be ordered with spokes painted in "Sandstorm Yellow Metallic". Otherwise they are bright machined (tyres: 235/45). The inner surfaces of the wheels are always black. The front and rear diffusers, the door mirror caps and the side sill extensions are finished in "Reflex Silver". Last but not least, the coupé can be ordered in a two-tone colour scheme with a black painted roof or a black-framed and dark tinted panorama glass sliding/tilting sunroof. The Beetle Dune Cabriolet always comes with a black soft top. Also in contrasting black are, as mentioned above, the door trim elements, the front air intakes as well as the wrap-around off-road accents, which widen the body by a total of 14 mm. Similarly, the Beetle Dune is characterised by a wider track width, 7 mm wider at the front and 6 mm at the rear. Ground clearance is increased by exactly 10 mm.

The interior of a classic car

Dominated by "Sandstorm Yellow" and "Black". The Beetle is different. It always has been. And that applies to the interior, too. For instance, in today's car the relatively upright windscreen is reminiscent of classic sports cars. Meanwhile, the dashpad combines innovative technology and controls with an enamel finished surface and glove compartment, which is similar to that found in the air-cooled Beetle. Then there are the optional auxiliary instruments on the top of the instrument panel, which in fact serves as a visual bridge to the sports car. Offering ample space and comfort for four passengers, the Beetle Dune's interior has been customised even further. Various features in particular stand out inside the Beetle Dune: from the dashpad painted in the standard "Sandstorm Yellow Metallic" with door shoulders (gloss "Black" in conjunction with the exterior colour "Dark Bronze Metallic") to the dial surrounds of the main and auxiliary instruments, which are also finished in "Sandstorm". Meanwhile, the contrasting stitching on the seats (including the central armrest), the leather-trimmed steering wheel (with the "Dune" logo), the hand brake lever grip and gear lever knob in matching "Curry", and the decorative stitching of the cloth floor mats also catch the eye. Both of these colours, "Sandstorm" and "Curry", stand out particularly well because all of the other major elements in the cabin are either in black or aluminium. The black interior features include the seat system (with "Global" middle seat panels), door trim panels, roof pillars and headliner.

Upgraded features. In comparison to the "Design" equipment version, which itself is already a well-appointed car with such features as air conditioning, the extended interior/functional features of the Beetle Dune include, in addition to visual customisation, the following: automatic running light activation (with daytime running lights; the "Leaving home" function and manual "Coming home" function); sport seats with lumbar support in the front; heated front seats; illuminated make-up mirrors; two reading lights in the front (with background lighting); cruise control system; automatically dimming rear-view mirror; rain sensor; heated front windscreen wash nozzles; ParkPilot and Hill Hold Assist function. Among the optional features are sport seats with "Vienna" leather in "Titanium Black".

Infotainment systems

Apple and Google integrated on board. Every Beetle, and thus the new Beetle Dune, too, is shipped to Europe from the Puebla plant in Mexico fitted with the 5-inch Composition Colour infotainment system as standard. Optionally, the 6.3-inch Composition Media and Discover Media (plus navigation) systems are also available. All three of these systems are from the latest generation of the Modular Infotainment Matrix (MIB). Both of the 6.3-inch infotainment systems come with App Connect, and thus MirrorLink™, Android Auto™ (Google) and CarPlay™ (Apple). The Discover Media system also offers a variety of online services such as Car Net Guide & Inform. In conjunction with the Composition Media and Discover Media systems, Volkswagen also offers a 400-watt high-end sound system made by the US manufacturer Fender for the Beetle Dune.

Engines and gearboxes

Volkswagen offers the Beetle Dune with five Euro 6 engine options: three petrol engines (TSI) and two diesels (TDI), all turbocharged four-cylinder direct injection units. All models feature a Stop/Start system and regenerative braking as well as a six-speed manual gearbox as standard. The TSI engines produce 77 kW/105 PS, 110 kW/150 PS and 162 kW/220 PS, while the TDI engines produce 81 kW/110 PS and 110 kW/150 PS. With the exception of the 110 PS TDI engine, they can all be combined with an automatic six- or seven-speed dual clutch gearbox (DSG).