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101
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(from smart press
release) Design cooperation between smart and BoConcept: Urban
mobility meets urban living room
Stuttgart/Herning. smart, the car brand for urban mobility, and
BoConcept, the Danish urban interior design specialist, have pooled
their expertise in the disciplines of “form” and “functionality”.
Together the design teams of both brands have created a collection
of furniture and accessories and a smart fortwo cabrio. The aim of
the design process was to combine the best of both product worlds:
the inviting comfort and the warm personal touch of your own home
with the vitality and speed of city life. The “smart fortwo
BoConcept signature style” and the “smartville collection” will be
presented in the BoConcept Friedrichstraße Store in Berlin on 28
February 2013.
The collaboration began
as creative exchange about urban design and resulted in the two
concrete projects because the requirements in terms of design,
functionality and quality are very similar in both areas. The
increasing limitation of usable space is a big challenge both in the
car industry and in the design of living space – especially in the
context of an urban environment and city living. This is why smart
and BoConcept have both risen to the challenge of developing
intelligent, space-saving solutions, but with no compromises in
terms of design and quality. For example, the intelligent smart
mobility concept provides an answer to limited parking space and
multifunctional furniture helps optimise limited living space. At
the same time both manufacturers offer their customers the widest
possible options for individualising their products.
“smart and BoConcept
unites one common aim: to make optimal use of the limited space
available in the city with attractively designed products – products
that allow our customers to both express their personality and
organise their lives, and that also enable relaxed communication.
The intensive exchange with BoConcept about how to create inviting
living spaces was very exciting. It resulted in special furniture
and a special smart that you feel at home in wherever you are in the
city”, explains Dr. Annette Winkler, Head of smart. Claus Ditlev
Jensen, Visual Director of BoConcept, adds: “It is of course a new
experience for us to work with a car designer. The creative
expression within the limits but also within the options of car
design was extremely inspiring for us.”
The smart fortwo BoConcept
signature style
Taking a smart BRABUS
cabrio (75 kW) as their starting point, the designers from smart and
BoConcept developed a vehicle that unites design trends from both
product worlds. The exterior has a fresh and elegant appearance. At
the same time the interior, which is dominated by natural materials
such as leather and felt, has a warm, cosy character.
The typical smart
bodypanels come in matt crystal white. Matt colours have found their
way into car design inspired by home interiors where matt surfaces
are very exclusive. The open texture of the paint offers both a
high-quality look and an attractive feel.
The typical smart
contrasting colour on the smart fortwo BoConcept signature style is
a matt oriental brown metallic. This is found on the tridion cell
and the door mirror caps. The soft top is also brown. The colour is
a clear reference to the wood colours of the furniture world and
looks very elegant on a car. Stripes in smart light lemon that adorn
both the door mirror caps and the matt oriental brown metallic
BRABUS Monoblock VII alloy wheels provide an eye-catching contrast.
The interior clearly
carries the signature of the Danish designers: it is dominated by
the tobacco brown leather that covers the seats, the interior door
trim, the indicating instruments and the sporty BRABUS three-spoke
steering wheel. A grey felt material has been worked into the seat
backrests, interior door trim and the upper part of the knee pad. As
on the exterior, the smart light lemon also creates vivid accents in
the interior – in the quilting and double stitching on the seats, on
the steering wheel and in the surround of the indicating
instruments. The BoConcept lettering on the black velour floor mats
and the labels sewn into the seats mark the cooperation. The trim of
the oak gear button is the first time that real wood has been fitted
in a smart.
As of March 2013
BoConcept Stores in various cities around the world will be using
the smart fortwo BoConcept signature style as an agile brand
ambassador.
The smartville collection
The jointly designed
smartville collection reflects the colour scheme and materials of
the smart fortwo BoConcept signature style in the furniture and
accessories. At the same time the functionality of the smart is the
driving force behind the designs. The heart of the collection is a
modular sofa, whose standard size of 2.69m corresponds exactly to
the compact measurements of a smart fortwo. The furniture collection
is supplemented by an iconic lounge armchair with several references
to a car seat as well as a coffee table which is modern and light in
its look. The accessories collection includes smartville tableware,
special cushions and a table clock that smart customers will
recognise from the cockpit of their smart fortwo.
The smartville
collection is available from 5 March 2013 in all BoConcept stores
around the world and online at www.boconcept.com.
