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500 |
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1.4
liter inline-4 |
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Aspiration |
turbocharged & intercooled |
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(from Chrysler Press
Release) Chrysler Group LLC Introduces New Mopar ’13 Dodge
Dart
• Select Mopar parts
and accessories outfit new Mopar ’13 Dart
• Performance upgrades include lowered sport suspension, revised
steering calibration, sport-tuned exhaust, ground-effects kit,
and premium brake kit with slotted rotors
• Custom leather Mopar driver’s seat
• Industry-first wireless charging for smartphones
• 500 numbered units to be built at company’s assembly plant in
Belvidere, Ill.
• Limited-edition vehicle to be displayed at Chicago Auto Show
January 31, 2013 ,
Auburn Hills, Mich. - Chrysler Group LLC today introduced the
limited-edition Mopar ’13 Dart, marking the fourth special-edition
Mopar-badged vehicle created since the company partnered with Fiat
S.p.A in 2009. The car will be shown at next week’s Chicago Auto
Show.
Building on the success of the Mopar ’10 Challenger, Mopar ’11
Charger and the Mopar ’12 300, the limited-edition Mopar ’13 Dart
will be built and customized with Mopar performance parts and
accessories. Production for a limited run of 500 units will begin
this spring at the company’s assembly plant in Belvidere, Ill.
“Our new Mopar ’13 Dart will turn heads and stand out from the
crowd,” said Pietro Gorlier, President and CEO of Mopar, Chrysler
Group’s service, parts and customer-care brand. “For this special,
limited-edition vehicle, we specifically kept the driver in mind as
we added select Mopar parts and accessories.”
Inspired by the tuner scene, the Mopar ’13 Dart is designed for
driving enthusiasts. Powered by a 1.4-liter MultiAir® intercooled
turbo engine with a manual transmission, the Mopar ’13 sports a
gloss-black finish with a pair of car-length Mopar Blue stripes,
which mirror each of the three previous Mopar-themed models.
For enhanced handling, upgrades include a performance steering-gear
calibration, a 7 millimeter-lowered suspension and low-profile 40
aspect performance tires (225/40R18). From the racing scene, Mopar
added a premium brake kit with slotted rotors. Engine breathing is
enhanced with a performance-tuned exhaust and to further optimize
aerodynamics and increase downforce, the custom Dart features
Mopar’s ground-effects kit, which includes a front-chin spoiler,
one-piece deck-lid spoiler, as well as a unique and aggressively
styled rear diffuser.
Unique exterior elements include a Mopar badge in the crosshair
grille and gloss-black 18-inch wheels with a Mopar logo on the wheel
center caps. The vehicle’s unique interior, featuring a serialized
plate, gives the driver a custom Mopar Blue leather seat with black
accents. To keep the emphasis on the driver, the driver seat is
Mopar Blue while all other seats are black with blue accent
stitching. The centerpiece of the interior is a floating island
bezel that is accented with Mopar Blue paint and lighting. The
interior is further enhanced with rich details, including Mopar Blue
accent thread, as well as light-black chrome and gloss-black
elements.
Along with a Mopar serialized badge on the dash, the special-edition
Mopar ’13 includes industry-first wireless charging for smartphones,
a blue-stitched leather-wrapped steering wheel with an identically
garnished shifter knob, a bright sport-pedal kit, premium Mopar
carpet floor mats, door-sill guards and an 8.4-inch navigation
screen.
The limited-edition Mopar ’13 Dart will be delivered to each
customer with a personalized owner kit. Assembled in a custom-made
black case, contents include a personalized plate with vehicle
specifications, the date of manufacture and the unique
identification number (of 500) of the vehicle. Along with a Mopar
’13 brochure and other memorabilia, the kit will include a
limited-edition sketch of the vehicle signed by Mark Trostle,
Chrysler Group Chief Designer for the Mopar Brand.
Mopar-first Features
Mopar has introduced
numerous industry-first features including:
•
Vehicle-information apps: first to introduce smartphone
vehicle-information applications, a new channel of communication
with consumers
• Electronic owner manuals: first to introduce traditional owner
manuals in a DVD and brief user-guide format and first to offer
complete vehicle-information kits in Spanish
• Wi-Fi: first to offer customers the ability to make their
vehicle a wireless hot spot
• Wireless charging: first to introduce in-vehicle wireless
charging for portable devices
• Electronic Vehicle Tracking System (EVTS): first to market
with a new interactive vehicle tracking device that sends owner
a text when vehicle is driven too fast or too far based on
pre-set parameters
• 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus
cubic-inch V-10 drag-race package car
• Brand-specific customer care telephone lines: first to offer
Sunday service hours for customers
• WiTECH: first to support vehicle diagnosis and software
updates leveraging off-the-shelf personal computers and a
dedicated wireless tool network
About the Mopar Brand
Mopar is Chrysler Group
LLC’s service, parts and customer-care brand. With the creation of
the Chrysler Group and Fiat S.p.A partnership, Mopar is extending
its global reach, integrating service, parts and customer-care
operations in order to enhance dealer and customer support
worldwide. Combined with Fiat S.p.A, Mopar’s global portfolio
includes more than 500,000 parts and accessories that are
distributed in more than 130 countries. Mopar is the source for all
genuine parts and accessories for Chrysler Group and Fiat SpA
brands.
Mopar parts are unique in that they are engineered with the same
teams that create factory-authorized vehicle specifications for
Chrysler Group and Fiat SpA vehicles — a direct connection that no
other aftermarket parts company can provide. A complete list of
Mopar accessories and performance parts is available at
www.mopar.com.
More than 75 Years of Mopar
Mopar (a simple
contraction of the words MOtor and PARts) was trademarked for
antifreeze product in 1937. The Mopar brand made its mark in the
1960s — the muscle-car era. The Chrysler Corporation built
race-ready Dodge and Plymouth “package cars” equipped with special
high-performance parts. Mopar carried a line of “special parts” for
super-stock drag racers and developed its racing parts division
called Mopar Performance Parts to enhance speed and handling for
both road and racing use. The brand has expanded to include
technical service and customer support.
