105.5 hp per liter
Press Release) Mercedes-Benz CLA-Class establishes new
segment: Sleek as they come
Stuttgart. The CLA is set to establish a new segment, with
world-leading aerodynamics (Cd = 0.22), avant-garde coupé design and
4MATIC all‑wheel drive (optional). As a new four-door coupé it
follows the idea of the CLS, whose design concept has spawned more
than its fair share of imitators since its debut in 2003. With its
frameless doors, the coupé adopts the design of the Concept Style
Coupé into series production. The newcomer features a radar-based
braking system (COLLISION PREVENTION ASSIST) as standard which is
able to warn the driver of an obstacle from a speed of 7 km/h and to
initiate precision braking when the driver steps on the brake pedal.
The new CLA is available for ordering with immediate effect and will
be delivered to dealerships in April. Prices begin at 28,977 euros
for the CLA 180.
"The response to the
Concept Style Coupé was overwhelming. The most frequent comment by
far was 'Please put this car into series production.' That's
precisely what we are doing now," notes Dr Dieter Zetsche, Chairman
of the Board of Management at Daimler AG and Head of Mercedes-Benz
Cars. "The CLA is a car that does not confuse 'middle range' with
'middling quality'. Its sporty design underscores the sporty side of
the Mercedes-Benz brand."
In keeping with its
sporty positioning, the CLA is available with high-torque turbo
engines rated at up to 155 kW (211 hp), sports suspension and 4MATIC
all-wheel drive. The technical highlights of this new design icon
include a new world record in aerodynamics for series production
automobiles (Cd value: 0.22) and numerous driving assistance
systems, including advanced COLLISION PREVENTION ASSIST.
assistance system provides the possibly distracted driver with
visual and acoustic warnings of identified obstacles and prepares
Brake Assist for precision braking. Braking is initiated as soon as
the driver steps emphatically on the brake pedal. When an impending
danger of collision is identified, COLLISION PREVENTION ASSIST
calculates the precise braking force ideally needed to avoid an
accident and makes the best possible use of any distance remaining.
As a new feature, COLLISION PREVENTION ASSIST affords protection
from typical rear-end collisions in dangerous traffic situations in
the CLA from a speed of only 7 km/h (previously: over 30 km/h).
Five lines and packages
which vary greatly in character are available to individualise the
striking compact mid-range coupé (length/width/height:
4630/1777/1437 millimetres). In keeping with the digital lifestyle
of the CLA's social media-savvy target group, smartphones can
additionally be fully integrated into the vehicle's display and
Following a brief
appearance on the eve of the NAIAS in Detroit (14 to 27 January
2013), the CLA will have its official world premiere at the
Mercedes-Benz Fashion Week in Berlin (15 to 18 January 2013). The
new CLA is available for ordering with immediate effect and will be
delivered to dealerships in April.
The style rebel: exterior design
sporty proportions and powerfully dynamic design idiom featuring an
interplay between concave and convex surfaces give this four-door
coupé its unmistakable look. The CLA adopts the avant-garde design
of the Concept Style Coupé into series production almost 1:1.
The vehicle's striking features include the bonnet embedded in the
front end with powerdomes and the diamond radiator grille. The light
modules and LEDs behind the headlamp cover glass have been arranged
in such a way as to create the characteristic "flare effect" for the
daytime driving lights and indicators. This light signet defines the
car's energetic appearance and shapes a new, youthful Mercedes face.
indicate that on a design level the CLA represents a further
development of the modern classic Mercedes-Benz CLS. Three prominent
lines give structure to the vehicle when viewed from the side: the
front structural edge over the wings flows towards the rear end in a
characteristic dropping line. Another, more sinewy line spans the
shoulder muscle above the rear axle, while the third feature line
extends in a sweeping curve from the front wheel towards the rear.
Together, these lines lend depth and dynamism to the side profile.
rear end exudes power and athleticism, featuring an interplay
betweeconvex and concave surfaces and edges. The gently sloping roof
contour and the pronounced, hallmark curvature of the rear window
provide the CLA with a coupé-style character from the rear, too. The
athletic impression from the rear results from the drawn-in
C-pillars in conjunction with the shoulder muscle over the rear
wheel arch linings. The tail lights are framed by the muscular lines
of the shoulders which extend into the rear end, the horizontal
orientation of the lights emphasizing the rear's powerful and
aesthetic breadth. The light functions feature an arrow-style
A large panoramic
sliding sunroof is optionally available. This sunroof consists of a
fixed polycarbonate cover at the front, a moving element made of
mineral crystal and side trims to match the glass look. As such, the
glass surface then extends from the front windscreen to the rear
"Cool touch" effect: the interior
progressive, sporty appearance is continued inside the vehicle. The
interior additionally derives a very special quality feel from the
design idiom, the selection of high-quality materials and the
available combinations of materials. All trim surfaces are
galvanised, resulting in a metallic finish.
The instrument panel incorporates five round vents. The outer rings
of the round vents have a high-quality electroplated finish. The
airflow direction is governed by a galvanised insert that reveals a
meticulous attention to detail. The free-standing display screen
features a black piano-lacquer-look front panel and a flush-fitting
The CLA is fitted with
integral seats in the front and rear, underscoring its sporty
character. The rear bench seat emphasizes the outer seats
(2+1-seater). Coloured contrasting stitching is available, according
to the selected interior appointment options. A fibre-optic cable in
the opening between head restraint and backrest is optionally
available as part of the ambient lighting.
Sleek as they come: new record Cd
With a Cd value of 0.23,
the CLA sets a new benchmark – both within the Mercedes-Benz model
range and among all production vehicles. The drag area, Cd x A
-which is crucial to aerodynamic resistance – also leads the field,
at 0.51 m². This already record figure is undercut still further by
the CLA 180 BlueEFFICIENCY Edition, which will be launched in June
and is also available to order with immediate effect. In this case
the Cd figure is 0.22, while in terms of wind resistance the
four-door coupé manages to breach another magic barrier: the figure
here is just 0.49 m².
The good air flow
characteristics, which are a major contributory factor to the
vehicle's low fuel consumption in everyday conditions, result from
numerous aerodynamic optimisation measures. These include a low
A-pillar shoulder with adapted A-pillar geometry, aerodynamically
optimised exterior mirrors, wheel trims designed for low aerodynamic
drag and serrated wheel spoilers on the front and rear wheel arches.
panelling, additional panelling in the middle area of the rear axle
and an aerodynamically optimised rear silencer followed by a
diffusor improve the flow of air under the underbody.
Smart safety: advanced assistance
assistance systems offer support in the CLA and reduce the driver's
workload. Standard-fit features for the coupé include ATTENTION
ASSIST drowsiness detection and radar-based COLLISION PREVENTION
ASSIST with adaptive Brake Assist, which now helps to protect the
CLA from collisions from a speed of only 7 km/h (previously: over 30
This feature combines
with DISTRONIC PLUS to become COLLISION PREVENTION ASSIST PLUS,
incorporating an additional function: when a danger of collision
persists and the driver fails to respond, the system is able to
carry out autonomous braking at speeds of up to 200 km/h, thereby
reducing the severity of collisions with slow or stationary
vehicles. The system also brakes in response to stationary vehicles
at a speed of up to 30 km/hand is able to prevent rear-end
collisions at speeds of up to 20 km/h.
systems, such as the Lane Tracking package with Blind Spot and Lane
Keeping Assist or Adaptive Highbeam Assist, are also available for
the CLA. Active Parking Assist (option) enables automatic parking in
lengthways and crossways parking spaces.
Designed for dynamism: the chassis
The chassis of the CLA
features a McPherson front axle and an independent multilink rear
suspension, featuring three control arms and one trailing arm per
wheel. This means that longitudinal and lateral dynamics are
virtually independent of one another. A CLA-specific feature is the
flexible decoupling of the rear axle carrier, which benefits ride
comfort. Wheel carriers and spring links consist of aluminium, in
order to reduce the unsprung masses. Two chassis and suspension
set-ups are available: the comfort suspension and the optional
sports suspension for sporty yet comfortable handling. The latter
entails lowering of the body by 20 mm (front) and 15 mm (rear).
Irrespective of the
selected chassis, all CLA variants come with the Direct Steer
system. This electromechanical power steering offers improved
feedback to the driver in comparison to conventional systems
regarding the prevailing driving conditions and makes an important
contribution towards overall efficiency, as the steering assist
function only requires energy when steering is actually carried out.
It additionally enables various steering assistance functions which
are activated by the ESP® control unit. These include
countersteering in case of oversteering, corrective steering when
braking on road surfaces offering different levels of grip
(split-friction braking), mitigation of the extent to which the
front-wheel drive influences the steering and compensation of
crosswind and road gradients.
High tractive power reserves and
outstanding agility: 4MATIC all-wheel drive
The CLA from
Mercedes-Benz is optionally available with a new generation of the
4MATIC permanent all-wheel drive system featuring fully variable
torque distribution. Similarly to the other 4MATIC versions, this
completely new development boasts high tractive power reserves and
outstanding agility combined with superlative driving safety and
The components of the
new 4MATIC include the power take-off to the rear axle which is
integrated in the 7G-DCT automated dual clutch transmission and the
rear-axle gear with integrated, electrohydraulically controlled
multi-disk clutch. This set-up enables fully variable distribution
of the drive torque between front and rear axle. Additional benefits
of this design are a lower system weight than is available from the
competition and high efficiency.
All set for the future: powerful
and efficient drive
A year ahead of the
scheduled introduction of the Euro 6 in 2014, all petrol-engine
variants and the top diesel variant of the new Mercedes-Benz CLA
already meet the future requirements of this European emissions
The petrol engines with
a displacement of 1.6 and 2.0 litres cover an output spectrum
ranging from 90 kW (122 hp) in the CLA 180 through 115 kW (156 hp)
in the CLA 200 to 155 kW (211 hp) in the CLA 250. The two diesel
engines combine dynamic low-end torque with the utmost efficiency:
the CLA 200 CDI generates 100 kW (136 hp), with maximum torque of
300 Nm (available from the 3rd quarter of 2013). With a cubic
capacity of 2.2 litres, the CLA 220 CDI will offer an output of 125
kW (170 hp) and 350 Nm of torque, emitting only 109 g CO2 per
All the engines feature
the ECO start/stop function as standard. The engines are combined
with a six-speed manual transmission or with the 7G-DCT dual clutch
automatic transmission, which reconciles comfort and sportiness in
"Always on": the multimedia
The latest multimedia
generation deployed in the CLA boasts new functions, additional apps
and a modified graphic colour scheme.
Daimler's Digital Drive
Style app concept, which together with the Drive Kit Plus for the
iPhone® enables seamless integration of the iPhone® into the
vehicle, has been extended. The highlights include Siri voice
control and Glympse real-time location sharing. Glympse enables the
user to share his or her current location with selected persons.
Other functions are Facebook®, Twitter®, internet radio, AUPEO!™
Personal Radio and the advanced navigation solution from Garmin®
with web-based real-time traffic information, online special
destination search including Street View™ and 3D map display.
The COMAND Online
multimedia system has also been extended. The latest generation
offers improved, photo-realistic map display, an additional
Bluetooth® profile (to enable the internet to be accessed by iPhone®,
for example), the display of images additionally in bmp and png
formats and the real-time transfer of traffic data.
The Mercedes management on the CLA
"The style rebel"
"We are adopting the
expressive design of the Concept Style Coupé 1:1 into series
production. With its unique design idiom, I am convinced that the
CLA will firmly make its mark on the image of the Mercedes-Benz
Dr Dieter Zetsche, Chairman of the Board of Management at Daimler AG
and Head of Mercedes-Benz Cars
"Serially avant-garde –
and yet the CLA remains true to Mercedes-Benz's core values by
setting new standards in aerodynamics, efficiency and driving
assistance systems, for example."
Prof Dr Thomas Weber, Member of the Daimler Board of Management,
responsible for Group Research and Mercedes-Benz Cars Development
"We aim to reach new
target groups with the CLA – including those who never intended
driving a Mercedes."
Dr Joachim Schmidt, Executive Vice President Mercedes-Benz Cars,
Sales and Marketing
"The dynamic design
idiom is manifested in breath-taking proportions, muscular, flowing
contours and sculptural surfaces. The CLA is a style rebel."
Gorden Wagener, Head of Design, Mercedes-Benz Cars