More Luxurious Than
Ever: 2013 Ford F-Series Super Duty to Offer Platinum Series, SYNC
with MyFord Touch
2013 Ford F-Series Super Duty brings no-compromise truck luxury to
the market with the first-ever Platinum heavy-duty pickup, complete
with unique design cues inside and out
Super Duty Platinum will offer a wealth of standard features
including SYNC®, MyFord Touch®, navigation, rear view camera, Remote
Start System, power-telescoping mirrors and power-adjustable pedals
For the first time, the 2013 F-Series Super Duty will also be
available with a truck-specific version of SYNC with MyFord Touch,
offering tactile button controls and large rotating knobs to
accommodate truck users who may be wearing work gloves
Ford F-Series Super Duty customers demand a truck with toughness and
capability, yet they still appreciate the amenities that make their
driving experience more enjoyable. The 2013 F-Series Super Duty
offers both, with a first-ever Platinum series model and the
addition of SYNC® with MyFord Touch®.
“The F-Series Super Duty Platinum is the latest expression of Built
Ford Tough truck luxury,” said Brian Rathsburg, F-Series Super Duty
Marketing manager. “It has a distinct appearance and a long list of
features to deliver a superior experience. Along with that, it has
all of the capability F-Series trucks are famous for.”
Building on the success of the F-150 Platinum light-duty series that
debuted in 2009, the F-Series Super Duty Platinum offers customers
the ultimate in truck luxury.
Ford pioneered the high-end luxury truck segment in 1999 when it
introduced the special-edition 2000 Harley-Davidson F-150. In 2003
the first King Ranch Super Duty arrived, followed by the 2004
Harley-Davidson Super Duty. Today, Ford sells a rich mix of high-end
Lariat and King Ranch Super Duty models; the new Platinum will
further meet the growing luxury needs of customers and dealers.
Available only in the Super Duty crew cab, it can be ordered as an
F-250, F-350 or F-450 pickup and with the Ford-designed and
Ford-built 6.7-liter Power Stroke® diesel engine or the 6.2-liter V8
The Platinum series makes a bold statement with a grille that
features a satin chrome surround highlighted by perforated mesh
inside. The updated grille is enhanced by a monochromatic bumper and
chrome tow hooks.
The exterior of the Super Duty Platinum is lavished in chrome,
including the door handles, mirror caps, running boards and exhaust
tip. The boxside on both sides of the truck sports the “Platinum”
name in chrome letters and the tailgate is trimmed with a satin
chrome appliqué, similar to the one used on the F-150 Platinum.
Twenty-inch polished-aluminum wheels with painted black inserts
round out the stunning exterior design of the Super Duty Platinum.
The interior showcases luxury in the form of unique wood grain
appliqués. The steering wheel is heated and leather-wrapped, with
genuine wood accents. The instrument panel, center stack and door
trims are wrapped in premium wood grain. A new storage area on top
of the dash includes two USB ports, audio-video connections, SD card
slot and a 12-volt charging port for cell phones and other digital
The driver’s seat has 10-way power-adjustable seating and both
captain’s chairs are upholstered with softer, premium leather, which
is also used on the armrests and console. Other evidence of fine
craftsmanship includes the seats and floor mats, which feature the
embroidered “Platinum” logo.
Other standard features include:
with MyFord Touch
• Navigation System
• Power-adjustable pedals
• Rear view camera
• Remote Start System
• Universal garage door opener
• Power-telescoping mirrors
Super Duty Platinum is
available in Ruby Red, Kodiak Brown, Tuxedo Black, Ingot Silver and
White Platinum. Interior color offerings include Pecan and Midnight
Black. Another new exterior color, Blue Jean Metallic, will be
available for Super Duty models other than Platinum.
Working harder and smarter
Unlike the past when a
truck was often little more than a spartan work vehicle, today’s
truck customers won’t compromise, and they expect capability,
efficiency and refinement. The 2013 F-Series Super Duty eliminates
any thought of compromise.
Standard Ford SYNCbrings award-winning voice-controlled connectivity
into the cab of the most capable heavy-duty trucks available. With
SYNC, Super Duty drivers can connect compatible mobile phones and
media players via Bluetooth® or USB to make calls and play back
music using voice control. In addition, drivers will get access to
Vehicle Health Report and 911 Assist®, both no-charge lifetime
features, and SYNC Services including traffic alerts, business
search and more – all while keeping their hands on the wheel and
eyes on the road.
The 2013 F-Series Super Duty builds on the foundation of SYNC with
MyFord Touch, which is available for the first time. A new 8-inch,
high-resolution touch screen display gives drivers easy access to
phone, climate control, entertainment and navigation features along
with a dramatically expanded voice control vocabulary.
The 8-inch display screen also provides a large, clear view behind
the truck when in reverse to help drivers maneuver in tight spaces
or line up conventional trailers with the truck’s hitch.
Unique to Ford F-Series, designers have optimized the physical
interface for MyFord Touch to accommodate truck users who may be
wearing work gloves by providing easy access to climate controls and
audio presets on the center stack. For video of MyFord Touch in
Super Duty, click here.
The latest example of F-Series leadership in truck design,
innovation and technology can be found in the 2013 Super Duty
Platinum, available later this year.