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Price |
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Production |
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Engine |
electric |
Weight |
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HP |
74
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HP/Liter |
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1/4 mile |
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0-62 mph |
4.8
seconds |
Top Speed |
78
mph |
(from smart press
release) Fashion designer Jeremy Scott designs smart fortwo
electric drive: Jeremy Scott gives smart wings
An electrifying encounter between the internationally renowned
fashion designer Jeremy Scott and the smart fortwo electric drive
has produced a fascinating smart fortwo. An electric car, ready for
lift-off into a new era of mobility – full of lightness and joie de
vivre. The unique smart forjeremy has wings – a familiar trademark
of the American star designer. The wings light up like igniting
rockets to form avant-garde rear lights. The smart forjeremy showcar,
which will be launched next year as a limited special edition, was
unveiled on the eve of the LA Auto Show at Jim Henson Studios in Los
Angeles, with music provided by the artist M.I.A..
“We were totally
enthusiastic about the first sketches that Jeremy presented to us”,
said Dr. Annette Winkler, Head of smart, during the world premiere.
“Both smart and the wings represent a bit of freedom on the crowded
streets of major cities. In their respective disciplines, both the
fashion designer Jeremy Scott and the smart brand are pioneering
trendsetters, venturing into uncharted territories and challenging
the status quo."
Wings – the symbol for carefree
driving fun
True to form, the
cooperation itself was out of the ordinary, smart being the first
car brand to permit a fashion designer to make changes to the
vehicle’s body. As Head of Mercedes-Benz and smart design Gorden
Wagener explains: “Cooperations with fashion designers are normally
limited to selecting interior materials and interior and exterior
colour schemes. With Jeremy Scott, however, we wanted to go one step
further and integrated the typical wings as a central design element
in the vehicle body. This was quite a challenge, because it was not
just a case of creating a showcar, but rather of creating a
near-series study with the potential for licensing it for road use
in the future.”
Wings are one of the
recurring design elements used by Jeremy Scott to great effect. Be
it sweatshirts, sunglasses or sneakers, winged motifs crop up again
and again in his collections. “For me, wings mean freedom, a sense
of weightlessness. Because of this, I definitely wanted to have them
for the smart electric drive in order to convey the way it frees the
environment of noxious emissions and symbolises the new lightness of
mobility”, explains Jeremy Scott, who, in addition to his fashion
collections, also creates unique costumes for pop stars such as Lady
Gaga, Madonna, Katy Perry and Rihanna.
smart forjeremy – an electrifying
love story
Within eight months,
Jeremy Scott had developed the smart forjeremy together with
designers of the “smart Design Division” at the Mercedes-Benz Cars
Advanced Design Studios in Carlsbad, California. Gorden Wagener
says: “Working with Jeremy was fantastic – he is a veritable
fireball of creativity”. With the typical stylish design of the
smart fortwo to inspire him, the international fashion giant came up
with a whole host of visionary ideas.
All of which results in
an avant-garde and futuristic smart with loving details based on the
overriding wing theme. The smart forjeremy is painted in bright
white, against which the chrome-plated tridion cell glistens like a
jewel. On either side of the vehicle is a wing made of transparent
fibreglass and decorated with rocket-shaped elements that light up
red, serving as rear and brake lights.
“Transparency was a very
important factor for me, since it represents lightness and space”,
explains the designer.
The vehicle’s dynamic,
self-assured look is further enhanced by means of wider rear tyres
and wider rear wheel arches. The wheel rims are shaped like
aeroplane propellers, giving the impression that the electric smart
might take off at any minute. With the elegantly curved “eyebrows”
above its front headlights, the smart forjeremy conveys both untamed
curiosity and unbridled joy. Complementing the tridion cell, the
eyebrows are bright chromium plated, as are the top half of the
mirror caps and the frame around the radiator grille.
Luxurious interior – a dream in
white
The exclusive and
elegant marriage of white and glistening chrome accents is continued
in the interior of the vehicle, creating an undeniably luxurious
look. Together with interior designers of the “smart Design
Division” in Sindelfingen, Jeremy Scott chose fine white nappa
leather for the instrument panel, seats and door trim. Whilst the
instrument panel features minimalist seams, the seat insert areas
and the centre panels in the doors boast extravagant diamond
stitching. The gleaming chrome surfaces of the main door trim and
typical smart elements such as the closing handles, the side
boomerangs of the instrument panel and the characteristic rings on
the dashboard instruments form an elegant contrast to the matt
white.
Shaped like a jet
engine, the bright chromium plated side air inlets complete the wing
theme on the exterior. The white steering wheel with two chrome
spokes is open at the top, further enhancing the sporty, sweeping
impression of lightness.
“We will also launch a
limited special edition of the smart forjeremy in 2013", Winkler
said. "And I really look forward to cruising the city in this item
of haute couture.”
Exciting and stylish driving fun –
without any emissions
The smart forjeremy is
based on the current production version of the smart fortwo electric
drive. With its 55 kW electric motor the smart fortwo electric drive
accelerates from 0 - 60 km/h in 4.8 seconds, and with a maximum
speed of 125 km/h driving pleasure is also guaranteed on urban
motorways. The 17.6 kWh lithium-ion battery enables the urban
two-seater to travel approximately 145 kilometres in city traffic
without producing any local emissions.
