lb-ft @ 3500 rpm
hp @ 5350 rpm
lbs per hp
hp per liter
mph (electronically limited)
Press Release) Rolls-Royce Phantom Series II
“From launch in 2003, the Rolls-Royce Phantom quickly established a
reputation at the very pinnacle of automotive excellence, a
reputation that has been reinforced by the introduction of
outstanding model derivatives like the Phantom Drophead Coupé and
These beautiful cars are timeless in their appeal, but in the modern
world technology moves rapidly and Rolls-Royce cannot afford to
stand still. So we have embraced that famous maxim of our founding
forefather Sir Henry Royce who, a century ago, encouraged his teams
to take the best that exists and to make it better.
Today Rolls-Royce proudly presents Phantom Series II a family of
ultra-luxurious cars that have been thoughtfully updated with the
introduction of cutting-edge technologies, enhancements to an
already peerless drivetrain and improvements in connectivity that
reflect the new world in which we live. As a consequence, I am
confident that Rolls-Royce will continue to present, with pride, the
very best motor cars in the world for many years to come.”
Torsten Müller-Ötvös, Rolls-Royce Motor Cars CEO, March 2012
Making a modern masterpiece:
The launch of the
Rolls-Royce Phantom on 1 January 2003 was much more than the reveal
of a new ultra-luxury car; it signalled the 21st Century renaissance
of the world’s most famous luxury automobile brand and the first
glimpse of a masterpiece that quickly established itself at the
pinnacle of automotive excellence.
For the preceding five years, under BMW Group ownership and in the
absence of publicity, designers, engineers and skilled production
staff had overseen the birth of a flagship Rolls-Royce motor car and
state-of-the-art production facility on the Goodwood Estate in
Southern England. Without parallel in the car industry, the
achievement was all the more astonishing for a brand which
shouldered the weight of historic ups (and occasional downs) and for
which expectations for the future were rightly high.
From launch, the Rolls-Royce Phantom proved itself a worthy
recipient of the famous Spirit of Ecstasy figurine. From Pantheon
grille to long rear overhang, the design was clearly a Rolls-Royce.
Every angle revealed a bold yet elegant car with road presence that
was second to none.
For such an imposing car, Phantom surprised drivers with its agility
and precision in motion while its ride was described by the company
at the time as ‘designed to lower the pulse’. The magnificently
sublime ride, famed through model generations, had returned and
waftability re-affirmed itself in the company lexicon.
At the car’s core lay a ground-breaking, lightweight aluminium
space-frame with power supplied by a sophisticated, direct-injection
V12 engine, married to a six-speed auto gearbox. And complementing
this excellence in engineering was Phantom’s beautiful interior,
presenting hand-stitched sumptuous leathers, fine veneers and
exquisite detailing, a combination that marked the car as something
New Phantom variants were added, starting with Phantom Extended
Wheelbase in 2005. In 2007, Phantom Drophead Coupé revealed the
ultimate in luxurious open-top motoring, while Phantom Coupé,
Rolls-Royce’s sophisticated grand tourer, joined the family in 2008.
All were warmly received.
A new world – Phantom Series II in
presents Phantom Series II, a family of pinnacle cars that have been
thoughtfully updated with the introduction of cutting-edge
technology, enhancements to an already peerless drive-train and
improvements in connectivity that reflect the changing world in
which we live.
Phantom’s striking and modern front end best encapsulates the
essence of changes that lie beneath, with re-styled bumpers and
rectangular light apertures that frame full-LED light clusters.
These allow the integration of new technologies like curve light
functionality, where headlamp beams are reflected in the direction
of travel to provide greater illumination of the road ahead when
cornering. And adaptive headlamps, where light patterns change
automatically and - of course - effortlessly in response to
different driving speeds.
Phantom’s already sublime drive-train has also been enhanced. The
addition of a new 8-speed automatic gearbox and rear differential
perfectly complement the V12 direct injection engine, improving
exemplary dynamics, as well as the famous Rolls-Royce promise of a
magic carpet ride. Fuel consumption improves by 10 percent on the
combined cycle and CO2 emissions fall from 385 to 347g/km as a
consequence (388 to 349 for Phantom Extended Wheelbase).
Effortless is a word that perhaps best epitomises the Phantom
experience, both for drivers and their passengers. So an improved
user interface, as well as the addition of new driver assistance
technologies, have been built on the foundation of a new
electronics’ platform for Phantom Series II. The satellite
navigation system, for example, has been fully updated with
functions that include 3D map display with landscape topography,
guided tours, as well as enhanced points of interest and composite
Audio visual content, satellite navigation maps and driver
information is presented on Phantom’s new 8.8 inch control centre
display, underlined by eight programmable bookmarks in chrome for
optimum convenience in selecting key functions. Front, rear and
top-view camera systems, further augment Phantom’s ease of use
particularly when driving in tight urban environments. When reverse
parking for example, rear path prediction automatically deploys
These significant changes add further substance to a reputation
Phantom has proudly built since launch of the signature Rolls-Royce
back in 2003. It is a new world. But it’s a world in which the
Rolls-Royce Phantom family will occupy a pinnacle position for many
years to come.
“We should think of
Phantom design as a piece of popular, classical music. Over time
this has the possibility of different interpretations without losing
the essential melody that we know so well.” Ian Cameron –
Rolls-Royce Motor Cars Director of Design
Like a piece of inspirational music, the Rolls-Royce Phantom
continues to delight an audience. Familiar melodies - classic design
cues that can be traced through the model generations - are brought
to life by an orchestra of craftspeople working at the Home of
Rolls-Royce in Goodwood, where attention to the finest detail
delights in every car.
Familiar themes begin with the famous Spirit of Ecstasy, proudly
adorning each model’s Pantheon grille leaning into the wind with
fluttering gown, while in side profile all Phantom family members
present a long rear over-hang and classic two-to-one wheel to body
The thin-rimmed steering-wheel is reminiscent of elegantly
engineered multifunction helms of the Phantom II and III, while
further cues in the form of bulls-eye air vents and organ-stop
plungers further hint at past masterpieces.
But 21st Century design cues also delight owners, as well as those
for whom a glimpse of a Rolls-Royce is a rare moment to be
treasured. The interlocked double-R Rolls-Royce monogram in the
hubcaps, for example, which remain upright at all times. And coach
doors with soft close function, which house Teflon-coated umbrellas
to provide the grandest form of disembarkation from any motor car,
whatever the weather.
Nearly ten years from launch, the design team responsible for
creating a modern masterpiece remain at Rolls-Royce. And for
Director of Design Ian Cameron, updating a 21st Century classic
would start with one priority: a harmonious, timeless design to
embrace state-of-the-art technological improvements.
The new, modern front-end for Phantom Series II, perhaps best
exemplifies changes that are more than skin deep. Recessed behind
new rectangular light apertures and re-designed front bumpers are
fully LED light clusters. The signature is an elegant and dramatic
bar, capturing the simple elegance of a continuously lit element, a
feature complementing Rolls-Royce tail light design. For balance and
proportion, this is integrated horizontally across the centre of
Phantom’s four-compartment headlamp.
Phantom Coupé and Drophead Coupé now come with a single piece grille
surround, presenting a smoother, more contemporary front end that
arch into sculpted front wings, while Phantom saloon features a new
rear bumper incorporating a polished stainless steel highlight.
“The result is thoroughly modern, yet embraces those traditional
design cues. It’s a familiar design, but it’s lit in a different
way.” – Ian Cameron
Simplicity of design and
the very finest materials contribute to the timeless architecture of
any Phantom, where touch points are exclusively wood, chrome and
leather and where feet can easily be lost in deep, lambswool rugs.
Arguably the best place to experience Phantom’s luxury is from the
rear seat of Phantom Saloon where passengers - elevated by 18 mm -
are presented with an inspirational view down the long sweep of the
bonnet and onto the Spirit of Ecstasy. A reduction in the number of
seat flutes in front and rear, from five to three, gives a more
modern complement to the car’s sumptuous natural grain leather and
flutes are also added to Drophead Coupé and Coupé seats for Phantom
An oasis of calm, Rolls-Royce interiors are the perfect environment
in which to relax and unwind in welcoming silence. But they can also
be a centre for entertainment. Phantom Saloon’s theatre
configuration adds two monitors within veneered picnic tables for
rear seat passengers which are linked to a multi-media player,
mounted in a compartment at the rear of the centre console. The
inclusion of AV connectors, a six-DVD changer housed in the lower
glove box and USB port in the centre console, means occupants can
view separate content wherever they may be seated, front or rear.
The LOGIC7TM surround sound system by Harman can create a truly
cinematic experience on any journey. Seven individual sound signals
are processed specifically for the car and its interior conditions
using a combination of speakers that include subwoofers housed
within resonance chambers in the space created by Phantom’s double
floor. A nine-channel amplifier delivers supreme clarity, clearly
placing musical instruments, sound effects and dialogue at different
depths giving the impression of sitting in row one or 20 of a
At the touch of a button, Phantom’s elegant analogue clock flips to
reveal a new control centre display. The screen has increased in
size from 6.5 to 8.8 inches with enhanced pixel density providing a
more refined image, as well as split-menu display for more intuitive
access to different functions.
A stylish new chrome controller, discreetly hidden within the centre
console and rear-centre arm rests when not in use, is flanked by
function keys such as menu, telephone and navigation to allow easier
access to infotainment functions.
Eight functional bookmarks are now included beneath the monitor.
These can be programmed to present desired information at the touch
of a chrome key, for example the preferred orientation for satellite
navigation maps, to present favourite television channels, pre-set
radio stations or to access Phantom’s telephone menu.
All Phantom family cars now benefit from improved interfaces and
interaction with wireless technology. Finding a restaurant, booking
a table, then being guided to its location, for example, comes
courtesy of the improved functionality and inter-connectivity of
Phantom’s new satellite navigation system. Further enhancements to
navigation functions include guided tours: at the Home of
Rolls-Royce, which is situated next to the historic town of
Chichester in England, drivers may choose to select a 45 minute tour
taking in Roman Britain.
For Phantom Series II the telephone cradle has been replaced by a
standard fit smart phone cradle which connects directly into the car
antennae. The centre recess now also includes USB, Aux-in and 12V
power sockets. Additionally, music can be copied directly onto the
car’s hard-drive, thanks to the addition of a USB port in the glove
“Lit in a different way” – new LED
Rolls-Royce has a long
history of technological firsts and is now the first car
manufacturer to offer full LED headlamps as standard for Phantom
models. As well as drawing less power from the engine, the
characteristic whiter light provides a clearer view of the road
ahead, helping prevent tiredness for drivers during long journeys on
New light clusters comprise four compartments surrounded and
finished with a polished, stainless steel bezel. Continuously lit,
an elegant bar runs through the centre forming Phantom’s LED daytime
running lamps. LEDS in the top two pockets form dipped lights while
full beam illuminates LEDs in the lower two. A separate, rectangular
indicator strip sits below the headlamps.
LEDs present the opportunity for technologies that better manage the
way light is projected, including curve light functionality and
adaptive headlamps. The first uses electronically-controlled
reflectors in upper and lower headlamp pockets, to improve the sweep
of illumination when cornering. More of the road in the direction of
travel can be seen as reflectors rotate by up to 15° in direct
response to steering wheel turns.
Adaptive headlamps automatically change beam patterns according to
driving conditions. Light is dispersed more widely for driving
speeds below 50km/h to enable better views of cyclists and
pedestrians. Between 50 and 120km/h the light cone extends and is
skewed towards the near side to reveal potential hazards on a
driver’s side of the road, while for motorway driving at speeds in
excess of 120km/h, the beam has a longer range and is more intense.
Where windscreen wipers have been operating for more than two
minutes in poor weather, dipped beams are automatically illuminated.
The convenient activation of headlight adaption is a further
benefit, now being accessed directly via the rotary controller,
rather than a switch located under the bonnet. This allows headlight
settings to be switched between right-hand and left-hand drive
markets, for example when driving from the UK to France, increasing
comfort for those used to crossing borders.
Everything about owning
and driving Phantom models should be effortless, including
manoeuvring in tight urban environments. Today, a new camera system
is offered as standard for all Phantom Series II. Cameras are
positioned in five locations, two in the curves of the front bumper,
two on the underside of each wing mirror and one in the trunk lid.
These combine to present a fish-eye view at blind junctions or to
provide ground images with obstacle recognition and reverse path
prediction when parking This automatically deploys on the control
centre display when reverse gear is selected and highlights the
optimum reversing trajectory as well as the location of obstacles,
helping prevent scuffs and alloy damage preserving the high value of
a client’s investment – and the inherent beauty of the car.
Additionally, all Phantom models carry six buttons that sit either
side of the centre console’s functional bookmarks; the button to the
furthest on the right takes drivers immediately to a split image
revealing objects at either side at the front of the car.
Originally conceived by
the Rolls-Royce engineering team, an advanced aluminium spaceframe
retains its position at Phantom’s core, serving as the foundation
for the car’s extraordinary driving prowess. Strong, lightweight and
as rigid as a Formula 1 car, the spaceframe has been further
reinforced, with the addition of brace bars that enable a dynamic
package to be offered as an option for Phantom Saloon for the first
Epitomising the Rolls-Royce marriage of cutting-edge technology with
fine craftsmanship, each spaceframe is entirely hand-welded, then
finished as if it were a precision instrument. Every morning,
skilled welders perform a 300mm test to check for atmospheric
effects on the material with which they will work. More than 200 box
sections of cast aluminium extrusion are then formed to create the
frame, which is checked for accuracy to within a millimetre by
laser. Finally, the largest computer-guided machining platform in
the auto industry sets to work on the complete structure, milling
critical points with pinpoint precision.
Precision might also be the best word to describe the manner in
which Phantom drivers place their cars through corners. But, of
course, handling cannot come at the expense of the famous
Rolls-Royce magic carpet ride. Fortunately, thanks to its double
insulated floor, the spaceframe only augments inner tranquillity
helping eliminate noise, vibration and harshness.
Its inherent safety benefits are also enhanced by other systems
controlled by Phantom’s ISIS (Intelligent Safety and Information
System). This takes readings from sensors located throughout the car
and, in the event of an impact, makes up to 4,000 calculations a
second to establish its severity, deploying safety systems as
necessary. These include intelligent braking and restraint systems
such as Dynamic Stability Control, Dynamic Traction Control and seat
Complementing Phantom’s reassuring safety features are changes to
front door side pockets. These are now slightly smaller, due to the
addition of a crash pad, for more even distribution of forces in a
30° side-impact test.
Drive-train and suspension:
“For my team this was a
question of what we could do to improve a drive-train that we
believed was close to perfection, both in terms of its dynamic
performance and outstanding ride characteristics,” – Helmut Riedl,
Director of Engineering
At its heart, every Phantom family car hosts a hand-assembled,
naturally aspirated 6.75 litre V12 engine. This sophisticated
direct-injection petrol engine develops 531lb ft of torque (720Nm)
more than three quarters of which is available at 1,000 rpm. The
torque curve remains largely flat between 1,000 and 3,000 rpm - an
important prerequisite for effortless city driving - and moves
occupants from 0 to 60 in 5.7 seconds and onto an electronically
limited top speed of 149mph (155mph for Phantom Coupé) where market
Phantom’s power reserve gauge is another of those trademark
Rolls-Royce design cues that always raises a smile. In operation, it
casually reveals the enormous power potential at a driver’s disposal
should he or she require it. But, in most circumstances, Phantom’s
performance is simply a matter of seamless, effortless progress.
For Phantom Series II, Rolls-Royce has improved the drive-train by
incorporating a new 8-speed auto ZF-gearbox for all variants. This
is electronically controlled to manage the extraordinary power
delivered by the V12 power plant. The longer ratio in the new rear
differential compensates shorter ratios in some gears of the new
8-speed gearbox, maintaining the same engine speed to augment ‘waftability’,
while improving fuel economy.
The result is powerful serenity. Effortless gear changes come as a
consequence of a better match of gear to engine speed, improving
efficiency from power generation to where it is needed at the
wheels. Fuel economy improves by 10 percent on the combined cycle
and CO2 emissions fall from 385 to 347g/km as a result.
Double-wishbone front suspension complements the drive-train,
featuring optimised mounts to minimise vibrations through the
steering wheel, while multi-link rear suspension complete with
anti-lift and anti-dive technology aids stability under heavy
acceleration and braking.
Spring dampeners and anti-roll bars maintain comfort without loss of
agility while self-levelling air struts compensate for different
loads within the car, making continual adjustments as the weight of
fuel decreases, giving drivers the ability to place the car through
turns with absolute precision and passengers a ride of supreme
It takes 60 pairs of
hands and more than 450 hours to design, construct and craft each
Rolls-Royce motor car. At the Home of Rolls-Royce in Goodwood there
are around 1,000 employees, including craftspeople working in wood
and leather shops, making the world’s finest cars. And just two
robots in the paint shop to provide a seamless quality of finish.
Only the finest materials are used and these are painstakingly
prepared so their inherent beauty is displayed to best effect.
the grand tradition started centuries ago by the coach-building
industry: at least five layers of paint and clear lacquer coating
are applied to each Phantom, seven if the car is two-tone. Between
each layer technicians sand the body by hand. Following application
of a final coat, the body is meticulously hand polished for five
hours to achieve the glassy lustre normally associated with a grand
piano. Through the Bespoke programme, any chosen paint colour can be
specified. Initially, this could be chosen by the client through the
Phantom iPad App, capturing the colour of a favourite tie or
lipstick for example and applying it to their virtual car. In
keeping with Rolls-Royce traditions single or double coach-lines can
also be applied - by hand of course. Each five metre line takes
three hours to apply using only the finest squirrel and ox hair
Wooden features blend
the skills of cabinet makers and boat builders with modern
technology. Depending on specification, up to 43 wooden parts are
used in every Phantom, each constructed from up to 28 layers of
wood. These are interspersed with thin sheets of aluminium for
strength and to prevent splintering in an impact. Multiple layers
are pressed, bent and hand-finished before craftsmen cut and apply
matched veneers, which are subsequently detailed, lacquered, hand
polished and highlighted. All veneers come from one log and these
are carefully selected and laid out so that the grain detailing is
mirrored across the interior of each car.
Inspired by J-class yachts of the 1930s , the beautiful teak-decking
in Phantom Drophead Coupé is a fine example of the marriage between
Rolls-Royce traditions and the best in engineering. Teak is used
because of its hardy properties and resistance to moisture and
decay, but special techniques have been developed to preserve the
appearance of a fresh, unprocessed finish, the aim being a final
deck that closely resembled natural timber. Each deck, comprised of
more than 30 wooden pieces, features precisely machined grooves and
is protected by a specially formulated blend of oils. As with all
woods and veneers used by Rolls-Royce, it is sourced by a team of
Only the finest
hand-selected hides from Alpine bulls are used by Rolls-Royce. The
healthy environment and open meadows without thorn or barbed wire
result in far fewer natural marks. The leather is drum pigmented to
allow the durable Rolls-Royce leather to retain its famous soft and
supple feel, giving a rich, uniform colour while maintaining the
natural feel, softness and grain. Each of the 450 leather parts that
comprise an interior is cut by laser before being hand sewn by the
artisans in the company’s own workshop.
expect their cars to be as unique as their own fingerprint and the
Bespoke service delivers on these high expectations. More than eight
in ten Rolls-Royce Phantom models delivered globally to clients in
2011 included some element of bespoke design from individual paint
colours, veneer inlays, tread plates and coach lines, to the most
flamboyant and individual of whole vehicle designs.
In 2011 for example, Rolls-Royce designed a car for a Middle Eastern
customer that incorporated an intricate and beautiful falcon motif
within the headrests. Taking 40 hours of embroidery and using 11
different threads, the design featured 21,000 stitches.
Perhaps one of the most delightful and popular of Rolls-Royce
bespoke features is the starlight headliner, which integrates more
than 1,600 tiny fibre optic lights which are hand-woven into the
leather roof lining to create a beautiful starry sky within a
Rolls-Royce Phantom Saloon or Phantom Coupé.
Phantom Series II changes –at a
Phantom’s striking and
modern front end best encapsulates the essence of changes that lie
• A modern front
face, featuring rectangular LED headlamp clusters, indicator
strip and new front bumper design
• The first car manufacturer to offer full LED headlamps as
standard, incorporating curve light functionality and adaptive
headlamps for enhanced road illumination
• New single piece grille surround for Phantom Drophead Coupé
and Phantom Coupé; colour coded grille surround offered as an
• Three new wheel finishes available across the range
• Redesigned rear bumper for Phantom Saloon incorporating
polished stainless steel highlight and new seat flute design
across the ragne
Sublime and effortless:
enhanced assistance, connectivity and infotainment systems:
• Fully updated
satellite navigation system featuring 3D map display and
landscape topography, satellite view, guided tours, enhanced
points of interest and composite route planning function
• Larger control centre display and eight functional bookmarks
in chrome for easy selection of key functions
• New chrome rotary controller, flanked by function keys
including menu, navigation and telephone
• Enhanced assistance provided by camera system, featuring top
view, automatic rear path prediction and split-front view
• Smart phone cradle, 12V and USB port in centre console;
abundant hard drive for storing music accessible via additional
glove compartment USB port
Excellence in engineering and
• New 8-speed
automatic gearbox and rear differential, complement peerless
direct injection V12 engine improving performance and serene
Phantom ride experience
• Fuel consumption improves by 10 percent across the range; CO2
emissions down from 385 to 347g/km
• Enhancements to Phantom’s lightweight aluminium spaceframe,
including the addition of brace bars for optional Phantom Saloon
dynamic package featuring stiffer suspension, visible exhausts,
thicker steering wheel, alternative gearbox tuning and linear
• Front door side pockets now slightly smaller, due to the
addition of a crash pad, for more even distribution of forces in
a 30° side-impact pole tests.
Heritage – where we began:
Rolls-Royce Motor Cars
was formed in 1904, following the historic meeting of the aristocrat
Charles Stewart Rolls and Henry Royce in Manchester, England. These
extraordinary individuals hailed from different backgrounds, but
shared many traits. Most significantly, both were visionaries and
Henry Royce had established his reputation as a successful
electrical engineer and businessman, prior to turning his skills to
car making at the turn of the century. Charles Rolls, a pioneer in
the exciting new fields of automotive and aviation, shared Royce’s
hands-on approach to nuts, bolts and moving parts.
By the time the men met, Royce had begun a car manufacturing
operation in Manchester. Rolls, meanwhile, was retailing cars from a
showroom in central London. Both were on record professing
dissatisfaction with the quality of imported models upon which their
respective operations were originally based.
The meeting in Manchester - of men and of minds - established
exclusive rights for Rolls to sell the British-built, and
magnificently engineered Royce motor cars through his London
showroom. Rolls-Royce was born.
Sir Henry Royce was a stickler for perfection. Compromise was not
acceptable in any part of the manufacturing process. He believed in
creating only the finest cars and if this meant expensive raw
materials, labour-intensive craftsmanship and time-consuming quality
control then so be it.
The output stands as testament to his vision: beautifully engineered
early-20th Century automobiles, peerless in their quality, with
attention to detail underlining a reputation for excellence.
Famously, Sir Henry Royce lived his professional life by the
following maxim - and expected all those who worked for him to
embrace it too:
Strive for perfection in
everything you do.
More than 60 years after
his death, these words became the starting point in the development
of a new Rolls-Royce for the 21st Century. When unveiled in 2003,
just five years after its inception, the Rolls-Royce Phantom quickly
proved itself worthy of Sir Henry Royce’s noble words, establishing
itself as the benchmark by which all luxury cars would be judged.
Over the next decade, under careful stewardship of the BMW Group,
Rolls-Royce re-affirmed its position as the world’s pinnacle luxury
car maker. Today it operates with a network of nearly 100 dealers
worldwide and reports significant sales growth. It is profitable and
expanding in new markets such as South America. The Phantom family
has grown to four models and in 2009 a new model line – Ghost – was
launched to global acclaim.
The name Rolls-Royce is once more synonymous with excellence, built
on the finest principles of Sir Henry Royce, realised through his
partnership with Charles Rolls. Hand-built Phantom and Ghost cars
combine the spirit of their illustrious forebears with
ground-breaking technology and visionary engineering techniques, but
with hand-craftsmanship and attention to detail at the core of every
car’s promise to its owner.
Today, visitors to the new Home of Rolls-Royce Motor Cars in
Goodwood, West Sussex are still greeted by Sir Henry’s memorable
words: Strive for Perfection in Everything You Do. But a second,
famous maxim also draws attention: Take the best that exists and
make it better; when it does not exist design it.
The Rolls-Royce Phantom is lauded as the best car in the
ultra-luxury segment. However, in a world where technology moves
rapidly, Rolls-Royce cannot stand still. Today, the company is
embracing that second famous maxim and applying it to Phantom family
- Phantom Saloon, Phantom Extended Wheelbase, Phantom Drophead Coupé
and Phantom Coupé.
Phantom Series II presents significant changes and new technological
advances for each model in the Phantom family. So that Rolls-Royce
can continue to present with pride the very best motor car in the
world – the ultimate luxury good that just got a little better.