(from Nissan Press
Release) Nissan EXTREM: Tough on the Streets
Urban sports car concept
designed for and built in Brazil: an explosion of exotic color,
style and passion
• First concept
car from Nissan designed specifically for Brazil
• Design reflects the color and passion of the country
• A new urban compact sports car that's exotic yet
• Rugged and agile 2+2 with distinctive color treatment
SÃO PAULO, Brazil – The
vibrancy, color and excitement of Brazil has been captured in Nissan
EXTREM, a radical concept car aimed squarely at young (and
young-at-heart) car enthusiasts keen to make a statement on the
EXTREM has been created especially for Brazil. It has been designed
for and built in the country and has its world debut at the 27th São
Paulo International Motor Show (October 24 – November 4).
"Brazil is a country of great natural beauty and it has a
passionate, rich culture. But this is not always reflected in the
cars on its streets, especially the more affordable locally produced
vehicles which tend to be conservative in design, color and
specification," said Shiro Nakamura, Senior Vice President and Chief
"EXTREM, with a dynamic, high-character design, is far from
conservative. It was created to appeal to the country's growing band
of city-based young professionals who are passionate about design
and want to make a personal statement. The lightweight two-door 2+2,
has a dynamic stance, fresh surfacing, and a clear rugged ability to
tackle the urban jungle everyday," he added.
Designed by Nissan Design America (NDA) in San Diego, California, in
collaboration with Brazilian designers and produced in Brazil, the
concept previews a new breed of car. By blending versatility and
toughness with the agility of a compact 2+2, EXTREM is a new genre
of urban compact sports car.
Its unveiling at the São Paulo Motor Show underscores Nissan's
commitment to Brazil. The country is one of the largest new car
markets in the world and one in which Nissan enjoys significant
sales growth. The company claimed almost two per cent of the 2011
market, doubling its 2010 sales, and aims to account for five per
cent of new car sales in Brazil by 2016.
Nissan's investment in Brazil includes an all-new manufacturing
facility in Resende in the state of Rio de Janeiro, which is
scheduled to start production in the first half of 2014. When
operating at its full potential, the plant will produce 200,000
Although strictly a concept car with no immediate plans for
production, elements of EXTREM's styling offers a glimpse into
future Nissan products, for Brazil and beyond.
"We have created EXTREM to show how serious we are about Brazil.
EXTREM is provocative, energetic and engaging and it reflects the
passion, innovation and excitement we put into all our cars," said
Christian Meunier, President of Nissan Brazil.
Nissan EXTREM in detail
Right from the early stages of its development, the design team
behind EXTREM was clear about the direction the concept should take.
"We call it Baby Beast," said Robert Bauer, Senior Design Manager
for the project at NDA. "We see it as an urban rally car, a tough
little street fighter that can handle the urban jungle with agility
From the outset it was considered vitally important that design
inspiration should come from Brazil itself. Although the NDA design
team is based in San Diego, creative time on the project was spent
mostly in São Paulo. The NDA designers managed the project remotely
from San Diego and developed clay and digital models using local
resources in São Paolo.
The result is an exotic and distinctive concept for a new genre of
compact sport vehicle with a unique silhouette. The lower half of
the body and raised ground clearance expresses its strength, while
the sharply sloping roof line suggests its sporting intention. The
combination of innovative elements such as the wraparound glass,
floating roof rails and detached C pillars enhance the feeling of an
open, airy cabin.
The body's shape and surfaces exude a feeling of strength and
agility with muscular fender volume defined by sharp creases.
Overlapping panels and unique surface interplays create a feeling of
layered armored toughness.
Showing EXTREM also has a practical side to its nature, the roof
rails incorporate cleats for load carrying, while the unique
see-through A-pillar structure provides enhanced outward visibility.
Both the headlamps and tail lamps feature Nissan's signature
graphics and advanced LED technology. Bracketing the glass hatch,
the rear lights have high-tech layered fins, showcasing an airy,
lightweight structure. A prominent aluminum skid plate, embossed to
add strength, houses the centrally mounted exhaust.
Although clearly a tough little street fighter, quality
craftsmanship and attention to detail can be found throughout the
car. Examples include flush mounted door handles, integrated side
marker lamps, lightweight fender-mounted mirrors and the flush A-
and B-pillars which create a seamless canopy.
A compact 2+2, EXTREM has a dedicated luggage space in the rear. A
clever two-tier system provides secure storage, where items can be
hidden from prying eyes beneath an exposed and removable cargo bin
which is accessed via the rear hatch. The bin is designed for
day-to-day items and fits neatly underneath a structural cross brace
that adds extra stiffness to the shell and accentuates the sporting
nature of the car.
The exclusive Solar Cortex body color, a deep metallic orange with
radiant highlights, pays homage to Brazilian nature. Brightly
colored accents provide ‘pops' of energy and can also be found on
the gas cap, tow hook and the wheels, adding to the urban rally car
The roof pattern, a mix of gloss and matte textures, is inspired by
iconic Brazilian graphics.
Six-spoke 19-inch alloy wheels are double layered with a dark inner
and brushed metal outer and provide enhanced cooling to the brakes.
Showcasing the versatility of Nissan's acclaimed V-platform – used
by the Nissan March – dimensionally EXTREM is taller, wider and
longer than the global city car.
EXTREM's dimensions are:
• Height: 1530mm
• Length: 3850mm
• Width: 1765mm
EXTREM's power would be
provided by Nissan's advanced direct injection and turbocharged
(DIG-T) 1.6-liter gasoline engine which shares its technology
concept with the powertrain in the innovative Nissan DeltaWing Le
Mans race car. EXTREM could also be offered with a choice of front
or four-wheel drive with Torque Vectoring for enhanced handling
"EXTREM suggests that exotic and exciting design need not just be
reserved for expensive cars. It shows that innovative, sophisticated
design can be made in a clever, attainable way. EXTREM is one of our
answers to this possibility and it opens an exciting new chapter in
our design relationship with Brazil," said Nakamura.
About Nissan do Brasil
Growing significantly in
recent years, Nissan aims to reach 5% of market share by 2014. To
achieve this goal, the company will introduce 8 new models in Brazil
until 2016. Launched in 2011, Nissan Versa and Nissan March marked
the company's entry in the two highest volume segments of the
Brazilian market - compact hatches and compact sedans. Today Nissan
do Brasil operates 153 stores across the country and has plans to
increase this number to 239 by 2016. Producing in São José dos
Pinhais, Parana, since 2002, Nissan announced in 2011 an investment
of $ 2.6 billion to build a new factory in the country, in Resende,
state of Rio de Janeiro, scheduled to begin operation in 2014 and
capable of producing 200,000 cars a year.
Reinforcing its commitment to the country, Nissan will be the
official sponsor of the 2016 Olympic and Paralympic Games™, and the
Brazilian Olympic Committee in the category “Cars". This partnership
includes the delivery of 4,500 vehicles of various types that will
meet the needs of the Rio 2016 Olympic Games ™ and Team Brazil. This
fleet will prioritize clean energy (ethanol or electricity),
supporting the efforts of the Rio 2016™ to achieve the
sustainability goals of the Games.