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(from Mini Press
Release) Floral inspiration for Life Ball MINI 2012, designed
by Franca Sozzani.
Editor of Italian VOGUE presents her one-off MINI at the 20th Life
Ball in Vienna in support of AIDS LIFE.
Munich/Vienna. A special car to befit a special occasion: Franca
Sozzani, chief editor of Italian VOGUE, has designed and presented
her very own MINI model exclusively to mark the 20th anniversary of
the charity event. The model in question is a MINI Roadster, the
first open-top two-seater in the brand’s history. The one-off
creation, which went under the auctioneer’s hammer at the AIDS
Solidarity Gala and raised a donation total of 54,000 euros for HIV
projects, left the audience of around 43,000 in no doubt: this is
set to be a sporty, feminine summer. Franca Sozzani decorated the
roof of the 184 hp MINI Roadster – which has a top speed of 227 km/h
(141 mph) – in a stylishly intricate floral design which, in
combination with very “of the moment” Deepest Purple matt paintwork
and gold hallmark MINI rally stripes, produced an impressively
complete work of art. Inside the car, lavishly printed leather for
the instruments and brass-coloured touches on the circular elements
add the icing on the cake. The most influential woman in the Italian
fashion scene, herself an avid MINI driver, gave her creativity free
reign in the design of the special one-off model. “The concept
behind the MINI customisation is inspired by the beautiful and
elegant women who in the past used to wear a scarf draped around
their head when driving a convertible,” says Sozzani, citing her
inspiration. And, as the UN Goodwill Ambassador for Fashion 4
Development adds: “Flowers are a symbol of joy and life. And the
Life Ball is always fighting for life and joy.”
MINI supports the Life Ball in
Vienna for the 12th time.
Since its market launch
in 2001, MINI has been a regular partner of the Life Ball. In
previous years numerous celebrities have left their stylistic
imprint on an exclusive MINI model, among them the design team
DSQUARED2, star photographer Mario Testino and designer Angela
Missoni. “And thanks to the visual signature of Franca Sozzani, the
this year’s MINI designed specially for the occasion has similarly
become a lifestyle and design highlight in the name of this good
cause,” says a delighted Gery Keszler, founder and organiser of the
Life Ball. As such this one-off model fits in perfectly with a
further highlight of the event – the Fashion Show presented by MINI,
staged this time round by VOGUE Italy. The show for this anniversary
year stoked up particularly keen anticipation after Keszler
announced a 20-year retrospective of fashion history. Cue for top
models of our time – including Eva Padberg, Tatjana Patitz and
Karolina Kurkova – to revive some legendary looks from the past. The
many fashion and lifestyle personalities attending were thus able to
witness the comeback of Thierry Mugler’s almost forgotten robotic
look and the famous train dress that Jean Paul Gaultier designed for
Dagmar Koller. Alongside representatives of leading fashion labels
such as Diesel, Missoni, Gianfranco Ferré, Heatherette, Philip
Treacy, Moschino and Paco Rabanne, politicians including ex-US
President Bill Clinton as well as numerous film and television stars
made sure they did not miss out on the AIDS charity event of the
year 2012.
The social commitment of the BMW Group.
Worldwide measures to combat HIV/AIDS are one of the main elements
of the corporate and social policy pursued by the BMW Group. The
company’s involvement in South Africa is particularly wide-ranging,
covering a comprehensive workplace programme for employees and their
families, plus a number of different projects in the local
communities and further afield. The carmaker is also committed to
fighting this pandemic in other affected countries, such as Thailand
or China. Membership of the Global Business Coalition on HIV/AIDS
(GBC) underlines its long-term commitment at its various locations.
