(from Jeep Press
Release) Jeep®Wrangler “Dragon” Design Concept Debuts at 2012
Beijing International Automotive Exhibition
• Jeep Wrangler "Dragon"design
concept blends two powerful icons
• Jeep brand portfolio on display reflects presence in three
core SUV segments for China market
Today, the Jeep® brand
introduced the Jeep Wrangler "Dragon" design concept at the 2012
Automotive Exhibition. The concept integrates two icons together in
one: the Wrangler, as the off-road icon of the Jeep brand, and the
honored Chinese dragon. Belief holds that both possess incredible
capabilities, making them a perfect combination.
According to the Chinese
Zodiac, this is the Year of the Dragon, which is held with high
regard in Chinese culture. The dragon symbolizes strength and power
and is an aspirational character normally associated with royalty
and good fortune. It was these characteristics that inspired the
upscale design of the Jeep Wrangler Dragon concept.
"The Jeep brand is
committed to China and therefore we must design and tailor our
vehicles to the specific tastes and preferences of Chinese
consumers," said Mike Manley, Chief Operating Officer for Asiaand
President and CEO – Jeep Brand, Chrysler Group LLC. "The Wrangler
Dragon design concept is the first Jeep vehicle designed
specifically with Chinese elements in mind and showcases the
opportunity for special editions that might be available for China
in the near future."
Jeep Wrangler Dragon Design
The Jeep Wrangler Dragon
design concept is based on a China-market Wrangler Unlimited Rubicon
painted black with a black body-color three-piece hard top. From
there, the designers incorporated numerous bronze-gold details – a
color associated with the dragon. These bronze-gold details can be
found inside the front grille slats, headlamp surrounds and Jeep
badging front and rear.
The unique 18-inch
five-spoke alloy wheels are matte black with a bronze-gold
high-gloss outer edge and feature 35-inch off-road tires. Other
bronze-gold touches include a pad-printed engine cover, bolts for
the fuel-filler door and the taillamp assembly, a Chinese dragon
character side badge and wheel center caps.
The exterior also has
black highlights such as painted fenders, a gloss-black applique on
the front bumper, and a tone-on-tone dragon decal that starts on the
hood and runs down the driver's side of the vehicle. There is also a
dragon motif on a unique carbon-fiber insulator mounted under the
hood and on the gloss-black spare tire cover. Final exterior touches
include a Mopar® fuel-filler door and a black-finish LED exterior
lighting package that features aftermarket projector headlamps, fog
lamps, turn lamps and taillamps.
Moving to the interior,
the black and bronze-gold theme continues with black leather seating
surfaces with bronze-gold accent piping and stitching. Magic Wand
metallic leather is on the side bolsters and the sides of the head
restraints, while a laser-etched dragon pattern is on the face of
the head restraints. Dragon-scale patterned bronze-gold leather
covers the outside edges of the seats and front center arm rest.
Other interior touches
include high-gloss piano black instrument panel bezels, bronze-gold
accent trim on the steering wheel spokes, instrument cluster,
passenger-side dashboard grab handle and door handles,and gold
accent stitching on the leather-wrapped door bolsters. Finishing the
interior modifications are dragon tags on the front and rear floor
symbolize potent and auspicious powers, particularly control over
water, rain and winds and their more severe weather phenomena.
Dragons are symbols of the natural world, adaptability and
transformation – divine creatures capable of doing anything.
While debuting as a
design concept at the Beijing International Automotive Exhibition,
the Jeep Wrangler Dragon could become a production model if demand
is great enough.
Jeep Wrangler for 2012 in China
Jeep Wrangler – the most
capable and recognized vehicle in the world – becomes even more
capable both on- and off-road for 2012, courtesy of an all-new, more
fuel-efficient and more powerful 3.6-liter V-6 engine, as well as a
new automatic transmission – both of which it shares with the
award-winning Jeep Grand Cherokee (In Europe, Jeep Wrangler is also
powered by a 2.8-liter turbo diesel engine).
Chrysler Group's 3.6-liter Pentastar® V-6 engine – winner of the
prestigious Ward's 10 Best Engines award in the U.S. – delivers 284
horsepower DIN (209 kW)and 347 N•m (256 lb.-ft.) of torque. The
improvement, when compared to the previous 3.8-liter V-6 engine, is
over 40 percent in horsepower and 10 percent in torque.
2012 Jeep Wrangler
interior highlights include a recently redesigned instrument panel
and storage areas with improved ergonomics and upgraded materials. A
lockable console and upgraded door armrest areas boast comfortable
touch points, while a redesigned center stack is easier to reach and
operate. Heated power mirrors are available, and drivers and
passengers enjoy enhanced visibility courtesy of larger rear
Jeep Brand in China
The Jeep brand lineup in
China currently includes the Grand Cherokee, Compass, Patriot and
Wrangler – a portfolio that has been well suited to the brand's
Chinese customers. Jeep brand sales in China in 2011 increased 81
percent over the prior year, and China is the Chrysler Group's most
important market outside North America.
Last year, more Jeep vehicles were sold in China than in any other
country besides the U.S. and Canada, and Jeep sales have been
steadily growing in this critical market over the past five years.
Jeep Brand Globally
Built on more than 70 years of legendary heritage, Jeep is the
authentic SUV brand with class-leading capability, craftsmanship and
versatility for people who seek extraordinary journeys. The Jeep
brand delivers an open invitation to live life to the fullest by
offering a full line of vehicles that continue to provide owners
with a sense of security to handle any journey with confidence.
For 2011, Jeep brand's worldwide sales increased by 41 percentversus
2010. Jeep was the Chrysler Group's top-selling brand outside North
America, rising by 46 percent versus the prior year and comprising
63 percent of Chrysler Group's total international sales.
Chrysler Group LLC manages vehicle marketing, sales and service –
together with alliance partner Fiat Group – in more than 120
countries around the world.