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2012 Hamann McLaren memoR MP4-12c
(from Hamann Press Release) HAMANN -Motorsport presents the “memoR” based on the McLaren MP4-12 c
HAMANN - Motorsport, points to the 82. Geneva Motor Show as a world premiere for the first time the "memoR", based on the McLaren MP4-12 c.
Design added value for a polarizing supercar
At its release, the
McLaren MP4-12C in the industry and in the world blogger community
learned a contradictory picture – its optical performance is also in
the judgement of the local English press so not in line with his
razor-sharp handling, superior performance and the class standard
In-depth analysis lead managers in the fields of marketing, sales, and design development agreed fairly quickly: an automobile of the calibre of F1 1995 must be from the MP4-12 c, who must hide behind the relevant known devices of Italian origin and is able to keep those of other British athletes with due distance at a distance his charisma on the road. With a sharp eye were the reasons for the creative areas of subjects out antomizes and explores the appropriate measures as the somewhat titchy acting flounder could become a serious competitor for adults:
A crucial source of mix up of the MP4-12 c with other smaller athletes from England is the excessive surface definition with concave elements. What appears initially to offer the advantage of optical lightness, proposes to here quickly the impression of hollowness, instability and rowdy attitude. As soon as the border of the front air intakes, the cross section of the hood, the rear side panel and the sill area were dismissed from the Hamann-gym looked the volume of the whole even more after man car.
But to make sure, that the impression of concentrated power always reminded a fully January, the brilliant lines of the LeMans winner 1995 were interpreted now so new, that they just as far as the brand identity remembered that modernity and avant-garde of the “memoR” never for consideration is available - on these perfect swing can you simply not resign.
The irresistible mix of spectacular aerodynamic vents and guiding surfaces together with the closed circular silhouette precisely the tension creates one to burst tensioning the muscle, like in the full volume of extended wheel arches that barely cover the huge forged wheels or the sinewy hoods Tower, at the same time representing a defusing of the dangerous wiper edges in the event of a collision of passers-by.
The large front splitter, the upper and side wheel arch forced vents, the lateral deep drawn down ground effect door sills and the extended rear diffuser give not only the consistent racing look in combination with the large rear wing, but ensure also the necessary aerodynamic balance and the welcome pressure for a plus of G-force and ultimately the functional added value of this aesthetically compelling concept.
The bottom line
HAMANN would not HAMANN
but if not still that of refinement would be the luminaries of
customizing, they have been the Decade ends to drive the concept of
individualization to the extreme: