(from Daimler Press
Release) smart and BRABUS celebrate ten years of cooperation
with a special edition: 50,000 customised city cars brought to the
Sporty smarts are called BRABUS – and have been for ten years
already. In 2002 smart and the tuning specialist BRABUS founded a
joint company. As early as 2003 the first premium models developed
by the joint venture smart-BRABUS GmbH –the smart fortwo BRABUS
coupé and cabrio – were introduced on the market. Now the companies
are celebrating their anniversary with the unique and exclusively
equipped "10th anniversary" special model.
smart boss Dr Annette
Winkler says: "10 years of smart-BRABUS stands for more than 50,000
customised vehicles and lots of delighted customers. The fact that
we already produced more than 10,000 smarts together last year shows
that we still have lots of potential for further growth and high
profitability with this creative and efficient team." Bodo Buschmann,
CEO of the BRABUS Group, adds: "The cooperation with smart has
developed extremely well in the past ten years. This means that
BRABUS is not only a synonym for fast, but also highly exclusive
sports cars. And we still have lots of ideas how smart and BRABUS
can continue to grow together."
Since the launch of the
first smart fortwo BRABUS more than 50,000 customers worldwide have
opted for a smart model customised by the joint venture. The
customisation programme "smart BRABUS tailor made" that was launched
two years ago and has now become established throughout Europe is
also very successful. In 2012 it will also be extended to customers
in the USA and China. According to the current forecast, more than
1000 customers will choose the smart-BRABUS tailor made offering
this year. tailor made underlines one of the great strengths of
smart-BRABUS – individualisation of the vehicle interior and
exterior. In Germany, for example, prices start at €2999 incl. VAT
for an exterior colour of the customer's choice or exclusive leather
appointments in the interior.
To celebrate the tenth anniversary of the co-operation, smart-BRABUS
has developed a very special treat for its customers. In addition to
the familiar sportiness of smart-BRABUS models, this special
edition, which is limited to 100 units, offers numerous exclusive
The anniversary model,
which is being produced in a limited edition of 100 vehicles, is
based on the current smart fortwo BRABUS production model with 75 kW
(102 hp) and maximum torque of 147 Nm. It has a top speed of 155
km/h, sprints to 100 km/h in 8.9 seconds and offers driving pleasure
as a standard feature.
The tridion safety cell,
bodypanels including front grille and the door mirrors of the "10th
anniversary" edition are painted in liquid silver, as are the front
spoiler and side skirts in the styling package. Further exterior
features include titanium-coloured headlamps and red BRABUS logos at
the front and rear.
The interior of the
"10th anniversary" edition is characterised by a black leather
interior with high-quality hand stitching. The trim parts are
painted in an exclusive red and the contrast components and seat
console come in black. Cruise control is regulated via the BRABUS
sports steering wheel, and the starter button is integrated in the
gear shift lever knob. A badge with the serial number (xx/100) draws
attention to the fact that this is a limited edition.
The equipment of the
"10th anniversary" edition is orientated to the smart fortwo BRABUS
and standard features include the comfort and light package, heated
seats, electric power steering, LED daytime driving lights, audio
and navigation system and BRABUS Monoblock VII alloy wheels in matt
Ten years of smart BRABUS:
customisation - a success story
manufacturer for discerning customers
smart BRABUS GmbH is a joint venture between smart and BRABUS and
stands for premium automotive enhancement. In the past ten years
more than 50,000 customers have opted for products that were
developed or produced in cooperation with the engineers from BRABUS.
2011 was the most successful year to date with more than 10,000
smart fortwos customised by BRABUS.
Today smart offers two model lines in cooperation with BRABUS: the
smart BRABUS and the smart BRABUS Xclusive. The smart BRABUS
engineers and designers place a particular focus on two areas.
Firstly, enhancing the performance. The 75 kW (102 hp) turbo engine
accelerates the coupé and cabrio from 0 to 100 km/h in 8.9 seconds.
The sporty transmission configuration, suspension components
developed specially for smart and a number of aerodynamic elements
also ensure all-round sporty driving dynamics. The second focus is
on enhancing the appearance of the whole vehicle with exclusive
design elements in high-quality materials such as leather, brushed
aluminium and bright stainless steel.
Sporty: the smart
As well as a 75 kW (102 hp) turbo engine with sporty transmission
configuration, the smart BRABUS has "Monoblock VII" alloy wheels
with front tyres: 175/50 R 16; rear tyres: 225/35 R 17, a sports
suspension lowering the vehicle by 10 mm, front fog lamps, a sports
exhaust with rear apron in black, BRABUS logo at the front, rear and
in the mirror triangle, and a panoramic roof (coupé; incl.
sunblind). The tridion safety cell comes in black, or is
alternatively available in silver or white. Among other things the
interior is upgraded by BRABUS dashboard instruments (cockpit clock
& rev counter), a gear knob in leather/aluminium, an aluminium hand
brake lever and sports pedals in stainless steel with rubber nubs.
There is also a 3-spoke leather sports steering wheel with steering
wheel gearshift, air conditioning with automatic temperature control
(incl. dust and pollen filter) and electric windows. The fabric
upholstery comes in design black and the interior contrast
components in pearl black. Fabric elements on the instrument panel,
door trim and knee pad, colour-coordinated with the upholstery,
round off the stylish look of the smart BRABUS.
Fine materials, exclusive styling and plenty of power: from the
dynamic exterior to the high-quality interior equipment, the smart
fortwo BRABUS Xclusive leaves virtually nothing to be desired. In
addition to the equipment of the smart BRABUS, the Xclusive also has
a front spoiler and side skirts in the bodypanel colour and
headlamps with titanium-coloured surrounds. In the interior the
BRABUS Xclusive features heated leather seats, silver stitching and
the BRABUS logo embossed in the headrests. The air conditioning has
automatic temperature control (incl. dust and pollen filter). The
contrast components come in aluminium look, and the instrument panel
and door trim in leather optic.
Anything is possible:
smart BRABUS tailor made
With the almost unlimited options available from smart BRABUS tailor
made smart buyers can contribute creative ideas to the design of
their two-seater and give their vehicle their own personal touch.
smart's customisation programme meets the needs of all those
customers who want to drive a smart fortwo tailored to their own
ideas in line with the principle "anything is possible". For
example, customers can choose the exterior colour, types of leather
and cabrio soft top colour from a wide range. There are barely any
limits. The following are available:
finishes in thousands of different colours
Leather in 30 basic colours and exclusive design
Six cabrio soft top colours
The whole smart-BRABUS range of accessories
To help smart customers
to find their own style, a number of attractive tailor-made packages
are available. The tailor-made models are made-to-measure in the
truest sense of the word. This means that they are individually
customised at the factory with masterly craftsmanship using top
quality materials and parts tested by the manufacturer – with a full
Dynamic and powerful
acceleration: the smart BRABUS electric drive
Zero local emissions but maximum driving fun: the smart BRABUS
electric drive proves that cutting-edge urban mobility can be
combined with lively agility and a sporty look. The electric motor
is based on the state-of-the-art drive technology of the new smart
fortwo electric drive and has an output of 60 kW. It delivers
maximum torque of 135 Nm which means that the smart BRABUS electric
drive almost always wins when pulling away at the traffic lights.
The new BRABUS sports suspension makes a decisive contribution to
driving fun by bringing the vehicle approximately ten millimetres
closer to the asphalt. The sporty character is accompanied by a
special BRABUS sound to match, generated by a sound module. The
smart BRABUS electric drive comes with a BRABUS sports steering
wheel with steering wheel gearshift as a standard feature.
Recuperation can be regulated with the help of the shift paddles.
The smart BRABUS
electric drive has a dynamic look that also signals environmental
friendliness: the tridion safety cell and mirror covers are painted
in electric green whilst black dominates on all other body parts –
even the front grille. Dark BRABUS headlamps, BRABUS "Monoblock VII"
alloy wheels measuring 16" at the front and 17" at the rear, and
BRABUS Xclusive aerodynamic body styling parts (a front spoiler and
a special rear apron insert with double reflectors) round off the
In the interior, accent trim parts and contrast components also come
in electric green. Numerous BRABUS Xclusive components, including
the instrument panel and interior door trim in leather look, leather
seats, stainless steel sports pedals with rubber nubs, BRABUS hand
brake lever and BRABUS dashboard instruments (cockpit clock and rev
counter) lend the interior a dynamic and exclusive look.
The smart BRABUS electric drive will be available from smart centers
in 12 countries from the end of this year.
Max. speed up to 45
km/h: the smart BRABUS ebike
The smart BRABUS ebike has the features typical of BRABUS – more
style, more power and more exclusiveness. It has a dynamic look with
the frame and fork in matt black and components such as quick
release skewers, pedals and brake callipers in anodised green
providing a striking contrast. Saddle and grips come in green
leather. A four-piston brake system is fitted on the front wheel.
The matt black four-spoke wheels are made of carbon. Further
components that distinguish the smart BRABUS ebike from the smart
ebike are Sport Contact tyres, weight-optimised cranks and pedals
and the carbon seatpost.
With 500 watts the
electric motor is twice as powerful as that of the smart ebike. At
the same time BRABUS has managed to reduce the weight of the ebike
by more than ten percent. This makes for particularly agile
performance: the two-wheeler, which requires a license plate, has a
top speed of 45 km/h. The rider decides how much assistance to their
muscle power they would like from the electric motor using the
throttle grip. There is a choice of four power levels with the
fourth and highest level providing maximum pushing power.
The production version
of the smart BRABUS ebike is expected to be available from dealers
from the end of 2012.
Milestones in the cooperation
between smart and BRABUS
March 2002: the 50:50
joint venture between smart and BRABUS is founded. BRABUS founder
Bodo Buschmann is the Managing Director of smart BRABUS GmbH. The
smart BRABUS 1st edition is presented at the Geneva Motor Show –
initially as a study.
June 2002: the first
jointly produced model, the smart BRABUS 1st edition, goes on sale
as a coupé and a cabrio. It is characterised by a 52 kW (70 hp)
uprated engine, a sporty body kit and exclusive interior
appointments with leather and carbon. It is produced in a limited
edition of 500 vehicles.
May 2003: the smart city
coupé BRABUS and smart cabrio BRABUS, soon to be renamed smart
fortwo BRABUS, are launched in 2003 and now represent the top of the
model range. They meet the highest customer demands as regards
exclusiveness, individuality, innovation and dynamics. Both top
versions are fitted with a powerful 55 kW (75 hp) engine enabling a
top speed of 150 km/h.
July 2003:with the smart
roadster-coupé Brabus V6 biturbo, in cooperation with smart and
Mercedes-Benz (engine development) BRABUS shows what is possible.
Two standard production engines, each with capacity of 698 cc, three
cylinders and their turbochargers are connected with a newly
constructed crankcase and installed at the rear of the coupé. The
über-smart has power output of 125 kW (170 hp) and sprints from 0 to
100 km/h in less than six seconds. Ten prototypes are built.
March 2004: world
premiere of the BRABUS versions of the smart roadster and coupé at
the Geneva Motor Show. Both variants are enhanced in terms of power
and equipment. They now have an output of 74 kW (101 hp) and reach
top speeds of 190 (roadster) and 195 km/h (roadster-coupé)
respectively. The standard equipment of the agile two-seaters
includes sports suspension and 17-inch alloy rims, softouch
automatic transmission, black leather heated sports seats and a
3-spoke leather sports steering wheel with steering wheel gearshift.
27 April 2004: the new
Bottrop headquarters of the company smart-BRABUS GmbH, founded in
March 2002, are officially inaugurated with a ceremony. The
state-of-the-art technology and competence centre of the joint
venture between smart and the tuning specialist BRABUS has an area
of almost 9,000 square metres. In addition to ultramodern vehicle
workplaces, this building built with an investment of €16 million
accommodates a development department with computer-controlled test
benches and the administrative headquarters of the joint venture.
With the decision to set up the headquarters here, smart-BRABUS GmbH
created 120 new jobs in Bottrop.
November 2004: the
limited special model "BRABUS ULTIMATE 101" based on the smart
fortwo with a production volume of 101 vehicles is presented. It
costs €39,900 and, in addition to a special finish in racing red or
a colour of the customer's choice that also includes the safety
cell, it has a 74 kW (101 hp) uprated engine. It accelerates from 0
to 100 km/h in 11.9 s and has an electronically regulated top speed
of 160 km/h. The suspension and tyres are adapted to this speed.
March 2005: world
premiere at the Geneva Motor Show for the new smart forfour BRABUS.
A maximum speed of 221 km/h, acceleration from 0 to 100 km/h in 6.9
seconds and even more driving pleasure mark the four-seater BRABUS
as a premium vehicle for connoisseurs and enthusiasts. Leather in
the interior creates a premium class atmosphere, which is underlined
by leather-covered headrests and velour floor mats sporting BRABUS
March 2007: sportiness
in an exclusive guise: the BRABUS models of the new smart fortwo as
a coupé or a cabrio are premiered in Geneva with the market launch
following in the autumn. With a reengineered 72 kW (98 hp)
three-cylinder turbo engine the smart fortwo BRABUS and the smart
fortwo BRABUS Xclusive have 30 percent more power than their
predecessors, yet still boast low fuel consumption of only 5.2 l/100
km. The sporty two-door car accelerates from 0 to 100 km/h in 9.9
seconds and reaches a top speed of 155 km/h. What's more, the two
BRABUS variants boast an extremely low power-to-weight ratio: at
just 7.8 kg/hp this is 24 percent lower than that of the previous
The smart fortwo BRABUS
Xclusive lives up to its name with additional equipment details such
as H7 projection headlamps with titanium-coloured surrounds, a front
spoiler with enlarged air inlets, striking side skirts and a special
rear apron. All body styling parts are painted in the car's exterior
colour. The seats are upholstered with fine leather, heated, and
feature head/thorax side airbags as standard. The leather-effect
instrument panel boasts aluminium-look trims.
October 2007: the BRABUS
ULTIMATE 112 based on the new smart fortwo cabrio or coupé offers a
symbiosis of extravagant equipment, sporty performance and agile
handling that is unique for a city sports car. The body comes in a
flaming pearl metallic orange special finish or in a colour of the
customer's choice, the interior features exclusive black BRABUS
leather upholstery with orange seams or a colour chosen by the
customer. In addition to the special finish, the muscular body kit
with front spoiler, side skirts and BRABUS WIDESTAR wheel arches at
the front and rear catch the eye. As the name of the exclusive
special model indicates, this model packs a powerful punch with 82.4
kW (112 hp). Needing just 3.9 seconds to reach 60 km/h and with an
electronically limited top speed of 170 km/h this is one fast mover.
The ULTIMATE 112 rolls on gleaming black painted Monoblock VI
twin-spoke wheels measuring 7Jx18 with 205/35 R 18 tyres at the
front, and 8.5Jx18 wheels with 235/30 R 18 tyres at the rear.
May 2008: to mark the
tenth anniversary of the smart fortwo a new special model for German
customers is introduced on the market. From September the smart
fortwo edition 10 is produced in a limited edition of just 500
vehicles. The smart fortwo edition 10 is available as a coupé or a
cabrio. The exterior stands out with bodypanels, mirror covers and
front grille in the colour dark brown metallic in conjunction with a
silver tridion safety cell. The exclusive two-tone leather interior
in sand beige/chocolate with contrasting stitching harmonises with
this and enhances the seats, the 2-spoke steering wheel, the door
inside panels, door pockets, instrument panel, knee pad and the hand
brake lever trim. Accent trim parts and contrast components painted
in the exterior colour are further eye-catching highlights. The gear
knob, hand brake lever and velour floor mats in an "edition 10"
design, special stitching in the seat backrest and the "edition 10"
label in the mirror triangle and on the tailgate round off the
exclusive appearance of the limited special model.
March 2010: smart-BRABUS
tailor made is launched. From now on smart increasingly fulfils
unusual customer wishes.
September 2011: smart
and the street fashion brand WeSC team up and present the fruits of
their "golden" cooperation at the International Motor Show in
Frankfurt: the "smart BRABUS tailor made by WeSC" and the
"headphones for the smart by WeSC". The smart fortwo cabrio is
completely painted in shades of gold, some of which are matt and
some shiny, all specially created by the tuning specialist BRABUS
for the Swedish label. The deep black rims and leather seats with
horizontal stitching in the interior bear the clear hallmark of the
street style experts. In return smart designed the 32-ohm headphones
from WeSC and based the design on the look of the car with
perforated black ear cushions and shiny gold accents.
March 2012: with the
smart fortwo BRABUS electric drive a near-series show car from smart
BRABUS with electric drive and a state-of-the-art lithium-ion
battery celebrates its world premiere at the Geneva Motor Show.
Here, ecology and a feast for the senses go hand in hand. The light
and airy design of the smart fortwo BRABUS electric drive coupled
with fine natural materials demonstrate harmony with the environment
and at the same time elevate the pleasure of owning and driving this
vehicle to an even higher level. The sports suspension with BRABUS "Monoblock
VII" alloy wheels in a five twin-spoke design and matt white
exterior and interior trims convey a sporty and functional
impression. The smart fortwo BRABUS electric drive is additionally
equipped with a BRABUS sound generator which generates a sound
specially developed for the smart fortwo electric drive via the
March 2012: BRABUS
Ultimate 120 – the ultimate city sports car. As the name indicates,
this open two-seater is a super-smart with power output of 88.3 kW
(120 hp) and a top speed of 170 km/h. It is built in a limited
edition of just 120 numbered vehicles. The new BRABUS Monoblock F
"Platinum Edition" forged wheels with the dimensions 7Jx18 on the
front axle are fitted with 205/35 R 18 high-performance tyres. At
the rear the wheels measure 8.5Jx18 with 235/30 R 18 tyres. The
height-adjustable BRABUS coil-over sports suspension, which combines
direct, safe and sporty handling with a high level of ride comfort,
is specially configured for the ultra-flat tyres and the wider
track. A high-performance braking system from BRABUS with perforated
discs and 4-piston fixed-calliper brakes on the front axle painted
in the body colour offers enormous deceleration and maximum fatigue
strength. Needing just 8.9 seconds to sprint to 100 km/h and with an
electrically limited top speed of 170 km/h the cabrio also sets a
benchmark in its class in this discipline. This impressive
performance also has the sound to match thanks to a BRABUS stainless
steel sports exhaust system with two chrome-plated tail pipes.
The ULTIMATE 120 also
features exquisite highlights in the cockpit: the whole interior is
covered with particularly soft and breathable BRABUS mastic leather
in black with red contrasting stitching matching the outer skin, or
in a colour of the customer's choice. To guarantee optimal side
support during fast cornering the city sports car is equipped with
Recaro Sportster seats. These are not only covered with the finest
BRABUS leather – their seat backrest shells are painted in the
colour of the outer skin