(from Bentley Press
Release) THE PERFECT CONNECTIONS
• Bentley confirms
EXECUTIVE INTERIOR for Mulsanne flagship
• Theatre and iPad Specifications multimedia packages introduced
• Entertainment and advanced business connectivity meets
(Crewe, 1 March 2012)
Bentley’s advanced multimedia Mulsanne Executive Interior Concept,
first showcased at the 2011 Frankfurt Show, is now moving from the
design studio to the commissioning suite with the introduction of
Theatre and iPad Specifications offering state‑of‑the‑art multimedia
connectivity on the move.
“The original Mulsanne multimedia concept was previewed at several
special customer events across the globe and the reaction was
immensely encouraging. Bentley has now created two bespoke
Specifications, Theatre and iPad, and we’re confident they will meet
the expectations of customers needing a business-focussed
environment or simply a relaxing space where films, music,
television and the internet can be enjoyed,” comments Alasdair
Stewart, Bentley’s Member of the Board for Sales and Marketing.
Both the Theatre and iPad Specifications are seamlessly integrated
into the Mulsanne’s sumptuous and supremely comfortable cabin, which
takes Bentley’s craftsmen and women over 170 hours to create. When
not required, features like the drop-down screen or picnic tables
retract and are stowed both quickly and discretely.
Theatre Specification for home
entertainment and comfort on the move
With the Mulsanne
Theatre Specification passengers in the rear cabin can enjoy a wide
range of entertainment – choosing between DVD movies, television
programmes, or music – which is offered via a 15.6-inch centrally
located HD LED screen. As an alternative, each headrest is equipped
with its own 8-inch screen, enabling passengers to select their own
entertainment and listening in private through high quality
Business users can take full advantage of the powerful processing
capability and connectivity of the boot-mounted Apple Mac computer
which is selectable for display via the HD LED screen. Twin USB
ports positioned in the centre console provide easy access to the
Mac to upload films, music and data or documents for use either in
the cabin or once the journey ends.
Finger-tip control is provided via an iPod touch allowing navigation
of the technology by means of a unique Bentley ‘App’ and bespoke
reading lights have been designed to provide optimum illumination
for viewing documents.
The opportunity to unwind in style is also catered forwith an
exquisitely detailed, Bentley‑designed, luxury bottle cooler with
space for two full-size Champagne bottles in a canted position,
allowing opened bottles to be put back in the cooler. With one touch
of a button, the frosted glass door quietly slides open to reveal
three hand‑blown and hand-cut lead crystal champagne flutes,
displayed beautifully by the white LED accent lighting.
The flutes are exclusively created for Bentley by renowned British
designer, David Redman of London, and echo the racing spoke design
of the Mulsanne’s 21” 5-spoke Sports alloy wheel. The flutes can be
placed in the bespoke-design bright chrome holders that deploy from
the centre seat cushion. These also adapt to work as normal cup
holders when required. The bottle cooler and fluteholders are
discreetly concealed when not in use and the elegant design of the
cooling system means that no boot space is compromised.
iPad Specification for office
level functionality and connectivity
Two beautifully crafted,
electrically-deployed veneered picnic tables for rear passengers
provide a soft hide writing surface, colour-matched to the seats of
the Mulsanne, and at the press of a button twin iPads with wireless
keyboards are revealed.
Both rear passengers can work on documents or files independently,
email, browse the internet, make video calls or play music or games.
The picnic tables are cleverly designed so that the keyboards can be
easily removed and placed on the user’s lap for added comfort.
Bespoke finishing touches
Both the Theatre and
iPad Specifications of Mulsanne Executive Interior can be specified
with a range of finishing touches including a Tibaldi fountain pen
from its specially commissioned Collection which will be hand
veneered to match the car and is discretely stowed in a dedicated
dock in the centre armrest.
And seen on a Bentley for the first time, a distinctive
Yachting-style veneer of either Dark Wenge with a Maple Pinstripe or
Maple using the Dark Wenge as the pinstripe motif. Both of these
Yachting veneers are available in a Satin or Gloss Lacquer finish.
Reflecting the technical character of the Executive Interior
Mulsanne the car can be specified with unique 21” multi-spoke
wheels, each cut from a solid, forged aluminium billet by
computer-controlled lathes and milling machines. Each billet
initially weighs 85 kg, and, like a sculpture emerging from a block
of marble, is transformed in around three hours into a light-weight
wheel weighing 13.4 kg. The wheels are then individually immersed in
small ceramic pebbles and agitated for many hours to produce the
Bentley Motors is the
third largest R&D investor in the UK's automotive sector and the
18th largest nationally. The company employs almost 4,000 people in
Crewe which is home to all its operations including design, R&D,
engineering and production. The combination of fine craftsmanship,
using skills that have been handed down through generations,
alongside engineering expertise and cutting-edge technology is
unique to UK luxury vehicle manufacturers such as Bentley. It is
also an example of high-value British manufacturing at its best.
Bentley exports over £500m worth of goods every year to established
markets like the US, as well as emerging markets such as China and
Bentley’s global sales for 2011 increased by 37% with 7,003 cars
delivered. This growth was led by the Chinese region (1839 cars
sold) with mainland China (excl. Hong Kong and Taiwan) up 104.17%
(1664 cars). However, the Americas remains the biggest market for
Bentley with 2,021 cars delivered (up 32%) in 2011. All major
markets were up with Europe up by over a half, due mainly to high
demand in Germany (up by nearly 90%). The UK market proved to be
more challenging, but still saw an increase of over five per cent.
The surge in sales was led by demand for the new Continental GT.
Over one third of all Bentley sales in 2011 were GTs with 2404
delivered. December 2011 was Bentley’s best month since the
recession and the second highest ever, boosted by the first
deliveries of the new soft-top Continental GTC. We have ambitious
but realistic plans to continue this growth in 2012.
The Mulsanne Executive Interior has been co-developed with Car
Research & Development GmbH & Co.KG