(from BMW Press
Release) The new BMW 3 Series Sedan: Dynamic capability,
efficiency and comfort are given the perfect stage.
• New BMW face
emphasises dynamic and elegant design.
• BMW 3 Series now available in three different equipment lines.
• Full-colour Head-Up Display for the sports sedan.
• Sporty suspension tuning with enhanced ride comfort.
• All engines with the latest BMW TwinPower Turbo technology.
• All engines can be combined with an eight-speed automatic
• Driving Experience Control with Eco Pro mode; Auto Start-Stop
function included as standard.
The sixth generation of
the BMW 3 Series Sedan, the world’s best-selling premium car, sets
new benchmarks in terms of sporting prowess, elegance and comfort.
The pioneering history of the 3 Series serves as inspiration for the
new sports sedan, whose powerful styling represents a fresh
interpretation and conscientious development of traditional BMW
design cues. The new BMW face, with flat headlights reaching along
as far as the BMW kidney grille, emphasises the elegantly dynamic
design of the new BMW 3 Series. The sixth generation of the 3 Series
has grown in size compared to its predecessor, with its wide track
(front + 37 mm, rear + 47 mm) particularly prominent, and the car’s
increased length (+ 93 mm) and augmented wheelbase (+ 50 mm) also
accentuate its sporting silhouette. Inside the new BMW 3 Series
Sedan, the noticeable increase in space benefits the rear passengers
above all. And the BMW 3 Series range is now also available in a
trio of trim and equipment variants – the Sport Line, Luxury Line
and Modern Line. Each presents its own individual take on the
character of the sports sedan, with exclusive, high-quality material
combinations and unbeatable build quality underlining the premium
ambience of the new range.
Drive and chassis technology have always been key areas of expertise
for the brand, and agility and driving dynamics remain outstanding
attributes of the new BMW 3 Series Sedan. The new car belies its
larger dimensions with a kerb weight 40 kilograms (88 lb) below that
of its predecessor. In addition to the sports performance typical of
the brand, the further enhanced levels of comfort on board the new 3
Series make a significant contribution to driving pleasure.
A choice of four refined, economical and muscular engines – all of
which feature new BMW TwinPower Turbo technology – will be available
for the new BMW 3 Series Sedan from launch. In addition to two
further optimised diesel powerplants and the already successful
six-cylinder petrol unit, customers can also enjoy the talents of
the new turbocharged four-cylinder variant in the BMW 328i. This
latest-generation petrol engine rewards the driver with a dynamic
driving experience coupled with reduced fuel consumption and
BMW is the first carmaker to offer an eight-speed automatic gearbox
in the premium mid-size segment. It can be specified in combination
with any of the petrol and diesel engines in the range and links up
with the Auto Start-Stop function that comes as standard. Compact
and exceptionally efficient, it allows the new BMW 3 Series to match
or outperform models fitted with the standard six-speed manual
gearbox in terms of both fuel economy and emissions. The new
eight-speed automatic brings together shift comfort, dynamic
performance and efficiency of the highest order, making it the
perfect partner for the new sedan’s dynamic potential.
As components of the BMW EfficientDynamics technology line-up, the
Auto Start-Stop function, Brake Energy Regeneration, Optimum Shift
Indicator and need-based operation of ancillary components
(including a disengageable air conditioning compressor) also play
their part in reducing fuel consumption. Added to which, the new
Driving Experience Control switch not only offers Comfort, Sport and
Sport + options, but also ECO PRO mode, which gives all the models
in the range the potential to further improve these figures. This
switch helps drivers maximise fuel economy through their driving
style, thereby enabling them to increase the distance they can
travel between visits to the pumps. The same goes for the
CO2-minimising BMW 320d EfficientDynamics Edition, whose peak output
of 120 kW/163 hp contrasts with average fuel consumption in the EU
driving cycle of 4.1 l/100 km (68.9 mpg imp) and CO2 emissions of
109 g/km. BMW will add further cutting-edge engines to the line-up
in 2012, when the BMW ActiveHybrid 3 will also celebrate its
Enhanced superiority, convenience
and safety thanks to intelligent connectivity.
offers an unmatched combination of driver assistance technology and
mobility systems for the new BMW 3 Series range. A new arrival in
the premium mid-size segment is the latest-generation full-colour
Head-Up Display, which projects key information – in sharp
resolution – onto the windscreen so it appears directly in the
driver’s field of view. Also available is Surround View with Side
View and Top View, which gives a bird’s-eye perspective of the
vehicle and the area around it. In addition, a parking assistance
system helps the driver to manoeuvre into parking spaces. Among the
other assistance technology available under the BMW ConnectedDrive
banner are Active Cruise Control with Stop&Go function, the Lane
Change Warning System and Lane Departure Warning System with
camera-based Collision Warning system, which are offered for the
first time in a BMW 3 Series Sedan. Real-Time Traffic Information (RTTI)
and special apps such as “BMW Connected” for using social networks
are also available. An innovative comfort access function allowing
hands-free opening of the boot lid and the additional Active
Protection occupant protection system are likewise included on the
options list, as is Advanced eCall with automatic position finding
from BMW Assist. In the event of an accident, this system gives the
emergency services detailed information on the nature of the
collision before they arrive at the scene of the accident.
At a glance.
The new 3 Series Sedan:
sixth generation of the world’s best-selling premium vehicle
accentuates the brand’s sporting character with its dynamic lines
and athletic overall impression. The new 3 Series Sedan has also
grown in terms of dimensions. Particularly striking are its wider
track and, as a result, more impressive on-the-road presence. The
flat design of the revised BMW kidney grille also serves to
underline the car’s sporting feel. A modern interpretation of the
classic three-box design with sweeping bonnet, short front overhang,
long wheelbase and set-back greenhouse allows the new BMW 3 Series
Sedan to project the dynamic allure typical of BMW in even more
• Increased interior
space: a 93-millimetre increase in length enhances the elegant,
sporty silhouette of the 3 Series. The rear passengers also gain
from the car’s increased exterior dimensions and are welcomed by
extra legroom inside the rear doors as they climb aboard. There
is also 15 millimetres of additional knee room behind the front
seats, while headroom is up by eight millimetres.
• Classic BMW interior: the cockpit wraps around the driver with
a typically BMW driver focus and ensures that all important
functions are within easy reach. The impressive ergonomics,
high-grade materials and consummate workmanship underline the
premium ambience of every model in the range.
• Three equipment lines: the new BMW 3 Series Sedan is available
in three equipment lines in addition to the entry-level version.
The Sport Line, Luxury Line and Modern Line allow customers to
give their car a personal and eye-catching appearance and adapt
it to their individual preferences. The careful coordination of
equipment features embraces both exterior design elements and
the selection of materials and colours for each model. An M
Sport package with special exterior and interior features is in
the pipeline for summer 2012.
• Outstanding performance and efficiency: powerful engines,
top-class chassis technology and a body boasting impressive
torsional rigidity allow the new BMW 3 Series to build on its
position as the sportiest sedan in its segment. Ride comfort is
likewise taken to a new level. Agility and driving dynamics
remain specialities of the sports sedan and are key ingredients
in the enviable driving pleasure it offers its owners.
• Improved vehicle handling and enhanced driving pleasure: a
longitudinally mounted engine, rear-wheel drive and 50:50 weight
distribution are traditional 3 Series features which have
characterised driving pleasure in every generation of the car.
Four torquey, refined and economical engines, all of which
feature state-of-the-art BMW TwinPower Turbo technology, will be
available for the new BMW 3 Series Sedan from launch.
• BMW EfficientDynamics technology in action: noticeable
increases in output are accompanied by reductions in fuel
consumption and emissions – significant in some cases – over the
previous-generation 3 Series. The Auto Start-Stop function comes
as standard with all engine-gearbox combinations.
• BMW 328i with 2.0-litre displacement: its BMW TwinPower Turbo
four-cylinder engine fronts a new generation of light and
powerful petrol units which fit the new BMW 3 Series’ dynamic
concept like a glove. The state-of-the-art turbocharged
powerplant develops 180 kW/245 hp and peak torque of 350 Nm (258
lb-ft) from as low down as 1,250 rpm, accelerating the BMW 3
Series from 0 to 100 km/h (62 mph) in 5.9 seconds. Average fuel
consumption is just 6,4 litres per 100 kilometres (44.1 mpg
• The BMW 335i is a gift to six-in-line fans: the BMW TwinPower
Turbo straight-six petrol engine with 3.0-litre displacement
develops peak output of 225 kW/306 hp and maximum torque of 400
Nm (295 lb-ft) at just 1,200 rpm, ensuring that the new BMW 3
Series outstrips the performance of its predecessor, while
undercutting its fuel consumption and emissions.
More economical and lower in pollutant emissions: the
high-output BMW TwinPower Turbo four-cylinder diesel engine puts
an even more efficient foot forward. The cutting-edge unit gives
the BMW 320d 135 kW/184 hp and 380 Nm (280 lb-ft) of torque and
also powers the BMW 320d EfficientDynamics Edition. Here it
combines peak output of 120 kW/163 hp with average fuel
consumption in the EU driving cycle of just 4,1 litres of diesel
per 100 kilometres (68.9 mpg imp).
• And finally, the first full-hybrid compact sports sedan will
celebrate its premium segment premiere in autumn 2012. The new
BMW ActiveHybrid 3 will see innovative BMW ActiveHybrid drive
technology blend with the sporting character of the BMW 3 Series
to dynamic and efficient effect.
• Eight-speed automatic gearbox for all models: the new sports
sedan comes as standard with a cutting-edge six-speed manual
gearbox. An eight-speed automatic, which supports the Auto
Start-Stop function, can be specified as an option in
conjunction with all the petrol and diesel engines for the new
BMW 3 Series.
• Driving Experience Control with ECO PRO mode comes with four
driving programs: the new function allows the driver to choose
between sporty, ultra-sporty, comfortable and extremely
economical driving. ECO PRO mode helps drivers of all 3 Series
models to maintain an economy-optimised driving style and
therefore increase the distance the car can travel on each tank
of fuel. Brake Energy Regeneration, the Optimum Shift Indicator,
a disengageable air conditioning compressor in many models and
the need-based operation of ancillary components all contribute
to further reductions in fuel consumption.
• BMW ConnectedDrive gives safety a boost: a constantly
expanding range of driver assistance systems responding to the
most diverse driving situations ensure even greater safety and
assurance. In a new development in this premium class, the new
BMW 3 Series Sedan will be available with the latest-generation
full-colour Head-Up Display. Safety is further enhanced by the
Lane Change Warning System and Lane Departure Warning System.
The Active Protection safety package, Advanced eCall and
preventive occupant protection measures help to avoid accidents
or, should the worst come to the worst, reduce their impact.
• BMW ConnectedDrive meets the most advanced standards of
infotainment: high-functionality interface technology enables
the driver and passengers to make extensive use of external
mobile phones and music players inside the new BMW 3 Series
Sedan. New Bluetooth office functions allow internet-based
services such as weather, news etc., as well as calendar entries
and text-based messages (SMS and e-mail), to be viewed in the
Control Display of the iDrive operating system and read out via
the Text to Speech function.
• Maximising comfort with BMW ConnectedDrive: comfort-enhancing
technologies developed under the BMW ConnectedDrive umbrella
include BMW Parking Assistant, Surround View, Active Cruise
Control with Stop&Go function, Speed Limit Info including No
Passing Info display, and Real-Time Traffic Information (RTTI).
• A body structure boasting particularly high torsional rigidity
and far-reaching active and passive safety systems provides
maximum occupant protection. An intelligent lightweight body
construction with flow-optimised underbody structure, Air
Curtain technology – making its debut – for improved air flow
around the front wheels, and sophisticated chassis technology
with high light-alloy content play their part in laying on
sporty handling, high agility and further enhanced ride comfort.
• A wide range of storage compartments enhance practicality: two
large drinks holders are now integrated into the centre console
ahead of the gearshift lever; these can be replaced by the
oddments tray also included in the range of standard equipment.
The front and rear door pockets now contain generous stowage
surfaces, and the front doors have space for drinks bottles up
to one litre in size. Boot capacity has increased by 20 litres.
An optional through-loading system with 40:20:40 folding rear
seat backrest offers flexible transportation solutions for bulky
Three equipment lines
shine the spotlight on the car’s distinct character traits.
High-quality material combinations and unbeatable build quality
underline the premium ambience of the new BMW 3 Series Sedan. The
materials and colour concept of the entry-level variant already
clearly accentuates the sporting character of the car, but a large
selection of colours and upholstery variants also offer scope for
various other options. From the basic matt satin silver surface
treatment to fine brushed aluminium and the homely feel of fine burr
walnut wood, all trim surface options can be combined with either
the cloth or one of two leather upholstery colours in the
entry-level model. As well as the basic trim level, the new BMW 3
Series Sedan can now also be ordered with any of three equipment
lines or an M Sports package. Customers can therefore adapt the
appearance of their car to their own individual preferences – with
eye-catching results. The Sport Line, Luxury Line and Modern Line
equipment variants emphasise the different sides to the new BMW 3
Series Sedan’s character in their own individual ways. The
exclusive, carefully coordinated equipment features embrace both
exterior design elements and the selection of materials and colours
for each model. In terms of value, design coherence and
expressiveness, the new BMW Lines go far beyond existing packages in
the premium class.
Sport Line: With
eye-catching exterior features in high-gloss black, this new line
accentuates the dynamic appearance of the BMW 3 Series Sedan. Eight
heavily contoured black kidney grille slats in a chrome-coloured
surround give the front end of the car a particularly sporty and
alert look. The black inserts in the front apron make the air
intakes appear larger and lend extra emphasis to the muscular wheel
arches. 17 or 18-inch light-alloy wheels – depending on the engine
variant – in double-spoke design (18-inch items are bi-colour)
provide the athletic looks to match. Meanwhile, optional high-gloss
black painted exterior mirrors and the standard high-gloss black
B-pillar and window guide add an extra sporting flavour to the
flanks. A black trim strip on the lower crease underlines the
width-enhancing effect of the rear styling, while the tailpipe
embellisher is likewise black and rounds off the exterior’s sporty
appearance. The sporty and exclusive ambience of the interior is
expressed by contrasting black and red accents. Red trim rings, red
scales in the circular dials, red stitching on the sports steering
wheel and a base trim strip in high-gloss black with coral red
accent strips all underline the sporting ambience of the cockpit.
The standard sports seats can be specified in a choice of three
upholstery variants and four colours. The ignition key for Sport
Line versions of the new BMW 3 Series Sedan is identified by its
black finish and red detailing.
Luxury Line: The
discreet high-gloss chrome elements of this line lend the exterior
of the BMW 3 Series Sedan a particularly elegant and exclusive
appeal. The BMW kidney grille with 11 fine chrome slats, two
slightly offset chrome trim strips in the front apron air intakes,
and a high-gloss chrome trim strip running horizontally above the
air scoop give the front end a striking appearance. As with the
Sport Line, the B-pillar and window guide come in high-gloss black,
and the window frame and weather strip are in chrome. Special 17 or
18-inch light-alloy wheels in multi-spoke design accentuate the
stylishness of the new BMW 3 Series Sedan when viewed side-on. From
the rear, the new Luxury Line is easily identified by its exquisite,
high-gloss chrome trim strip – which extends across the full width
of the rear apron – and its chrome tailpipe embellisher. Chrome
elements also catch the eye inside the Luxury Line variant. This is
the only line which gives the radio and air conditioning units a
chrome surround. High-gloss wood strips (with stylish inlays as an
option) and seats with distinctive stitching and a choice of two
upholstery materials in four classically elegant colours highlight
an inviting, exclusive ambience. The ignition key (ID confirmation)
for Luxury Line versions of the new BMW 3 Series Sedan can be
identified by its black finish and chrome detailing.
Modern Line: In
contrast to Luxury Line models, the high-class trim elements
included in Modern Line versions of the new BMW 3 Series Sedan are
all in satinated aluminium, underlining the contemporary character
of this line. The BMW kidney grille, with 11 satinated aluminium
slats, and double trim strips for the air intakes in the same colour
give the front end of the new BMW 3 Series Sedan a particularly
contemporary, classy touch. The car’s high-gloss black B-pillar and
window guide blend smoothly with the satinated aluminium trim
elements at the font and rear. 17 or 18-inch turbine-style
light-alloy wheels strengthen the impression of this equipment line.
The harmonious lightness of the interior dispenses with strong
contrasts. Instead, with a light upper side to the dashboard and a
steering wheel in dark oyster, it generates an all-new ambience.
Leather upholstery or cloth-leather combinations in oyster or black,
and a choice of three trim surfaces with accent strips in
pearl-effect chrome, further enhance the appealing interplay between
materials. A trim element with three-dimensional wood surface
structure lays on a whole new feast for the fingertips. Modern Line
versions of the new BMW 3 Series Sedan are marked out by the oyster-coloured
ignition key (ID confirmation) with matt silver detailing.