(from Ram Press
Release) Ram Truck Brand Unveils Laramie Longhorn Edition
• Ram Laramie
Longhorn edition: most luxurious Ram Truck ever
• Exclusive interior and exterior features
• New colors, new levels of refinement welcome premium buyers
Chrysler Group LLC today
unveiled the most luxurious Ram Truck ever produced by the company.
Named the Ram Laramie Longhorn edition, the Ram lineup’s most
well-appointed model is designed for the owner who needs a truck for
work or play, but won’t settle for anything but the finest quality
Inside and out, Laramie Longhorn is loaded with remarkable features.
“The Ram Laramie Longhorn edition is going to share a driveway with
some fine luxury cars,” said Fred Diaz, President and CEO – Ram
Truck Brand, Chrysler Group LLC. “The only difference is the Ram
Laramie Longhorn edition is going to be the vehicle with the
fulltime job – towing the horse trailer, taking the crew to the
game, picking up supplies. It’s ready to go from the dirt to
Ram Truck officials unveiled the Laramie Longhorn in the heart of
Truck Country: the State Fair of Texas.
“We took Ram Laramie Longhorn’s design cues from traditionally
handcrafted, time-tested wares, such as the antique pocket watch, a
fine pair of hand-tooled leather cowboy boots, a collector’s-grade
shotgun or a horseman’s saddle,” said Ryan Nagode, Design Program
Lead. “The metal work and leather work are second to none.”
Ram Laramie Longhorn
edition models are prominently commemorated with distinctive
Western-style exterior badges. A chrome metal Laramie Longhorn
edition badge with painted accents is mounted to the tailgate while
eye-catching model-specific (1500, 2500 or 3500) Laramie Longhorn
edition badges adorn the doors.
Laramie Longhorn edition is available in five color choices,
including an exclusive Sagebrush with White Gold exterior paint
treatment unavailable on other Ram models. Matching White Gold
lower-body two-tone, wheel flares, painted front and rear bumpers
and Mopar running boards complement a bright chrome grille and
painted tow hooks. Other colors include Bright White, Brilliant
Black Crystal Pearl, Rugged Brown Pearl or Deep Cherry Red Crystal
Pearl. All Laramie Longhorn edition trucks are matched with the
special White Gold accent color.
The Ram 1500 Laramie Longhorn edition is equipped with 20-inch
chrome-clad aluminum wheels, while 2500 and 3500 single-rear-wheel
models roll on polished aluminum wheels. Ram 3500 duallies get
polished aluminum wheels with Laramie Longhorn edition-badged center
Ram Laramie Longhorn
edition is also distinguished by its unsurpassed interior
refinement. Building on the award-winning interiors of the Ram 1500
and Ram 2500 / 3500 Heavy Duty pickup trucks, Laramie Longhorn
shatters truck stereotypes.
A full leather interior,
engraved details and burled walnut woodgrain surfaces lend the Ram
Laramie Longhorn edition an unmatched level of sophistication and
Laramie Longhorn is available with a choice of dark slate gray and
russet or bark brown and light pebble beige interior colors. The
interiors feature 100 percent leather seat coverings with
laser-etched bolsters (bark brown only). The leather-wrapped
steering wheel receives special stitching while door trim front and
rear is also wrapped in leather and features special stitching, wood
grain and LED door-handle and map-pocket lighting.
The Ram Laramie Longhorn
edition offers two seating options. The first is a sophisticated
dark slate gray with premium russet-hued seat leather. The second is
southwestern-influenced light pebble beige with bark brown seat
leather. The bark brown interior incorporates laser-etched
filigrees, with a hand-worked appearance.
Seat fronts for both themes include a stitched-on leather Laramie
Longhorn badge, either branded (russet) or laser-etched (bark
Contrasting leather welts, also called piping, provide seat-edge
emphasis. Additional accents are created along either side the welts
by tan or dark slate-colored deck-seam stitching.
Ram Laramie Longhorn edition features unique leather front seatbacks
distinguished by flap-closure pockets whose details authentically
evoke saddlebags. Each pocket is secured with silver steer-logoed,
tooled-metal buckle with a magnetic clasp.
Instrument Panel / Dash:
Ram Laramie Longhorn
edition owners will be greeted by the highest-quality materials
every time they climb behind the wheel.
Laramie Longhorn’s exclusive instrument cluster takes on the
appearance of hand-wrought jewelry with six liquid chrome gauge
rings set against a painted taupe silver background and a
tooled-metal Laramie Longhorn edition badge set inside the left-hand
The two main gauge rings feature a hand-crafted look with a coined
inner edge and filigrees engraved on the top surface. Set inside
those rings, the lower edges of the gauge cluster dials are detailed
with small filigrees that are softly backlit at night.
The Ram Laramie Longhorn edition’s dash features a center stack
trimmed in burled walnut wood graining. The wood grain is stained in
one of two complementary shades, matched to either the russet or
bark brown interior theme. Chrysler designers borrowed from high-end
furniture-grade and gun stock designs in their choice of wood grain.
Painted taupe silver side bezels, resembling polished pewter, are
special to the Laramie Longhorn, while chrome vent rings complete
the center stack’s details.
On the passenger side, the upper glove box door – there are two –
becomes a focal point with the addition of a full-length,
filigree-engraved aluminum band and Laramie Longhorn edition badge.
Beneath the instrument panel is soft, new footwell lighting,
providing both a functional and aesthetic interior enhancement.
The Ram Laramie
Longhorn’s cavernous double-stacked center console is topped with a
soft, double French-stitched full-leather lid featuring either a
branded (russet) or laser-etched (bark brown) Laramie Longhorn logo.
The pewter-colored highlights from the center stack flow rearward,
continuing along the outer edges of the center console. A chrome
ring outlines the console’s center bin and cupholders.
Steering Wheel and Shifters:
Ram Laramie Longhorn’s
steering wheel and shifters – console mounted on 1500, column
mounted on 2500 and 3500 Heavy Duty models – feature premium
leather. Matching X-stitch detailing sets off both the steering
wheel and shifter.
The leather console shifter on 1500 models is entirely new,
accentuated by taupe silver side panels and a bright chrome base.
The leather column shifter on Heavy Duty models is completed by a
chrome end cap.
Armrest uppers are
wrapped in premium leather and accented with the same dual French
stitch used on the center console lid and instrument panel. Burled
walnut-grained panels trimmed by chrome tracers add to all four
doors’ visual appeal.
Ram Laramie Longhorn editions receive remote lighting at the inside
door handles and a full-length light that illuminates the truck’s
multi-function lower map pockets, front and rear.
luxurious carpet is protected by specially designed all-weather
rubber mats with polished metal Ram Laramie Longhorn edition Badge
and removable carpet inserts. The mats themselves incorporate the
filigree designs from the dash and seats, while the snap-in inserts
are a high-end, color-flecked Berber-style weave that luxuriously
blends the two interior colors.
Along the doorsills new brushed-silver Ram-branded sill plates
resist scuffs and add visual appeal.
Laramie Longhorn comes
equipped with all of the standard equipment found on the top-level
Ram Laramie and adds a navigational radio, remote start, back-up
camera, front ventilated seats and rear heated seats. Power
adjustable pedals with memory and front heated seats with 10-way
driver’s adjustment – standard on Ram 1500 Laramie models – are also
added to Ram Heavy Duty Laramie Longhorn editions.
“Ram Truck owners and dealers tell us they love everything about the
new Ram 1500, 2500 and 3500,” added Diaz. “With so many great
features, we weren’t surprised to see our most well-equipped model –
Ram Laramie – making up 25 percent of our sales. There’s a healthy
market for luxury pickup trucks and Ram Laramie Longhorn edition
hits the mark.”
Ram Laramie Longhorn will be available in 1500 (half-ton), 2500 HD
(3/4 ton) and 3500 HD single and dual rear wheel (1 ton), Crew Cab
and Mega Cab; four-wheel drive and two-wheel drive; and short- and
Laramie Longhorn will join the other Ram trim levels, which include:
ST, SLT, Outdoorsman, Sport (1500 only) Laramie and Power Wagon
Ram Laramie Longhorn models will go on sale first quarter 2011.
Prices will be announced closer to launch.
About the Ram Truck Brand
With a work-hard,
play-hard attitude, the Ram Truck brand offers the boldest, most
powerful and capable pickup truck lineup on the planet.
Introduced in 2008, the Ram 1500 is a game changer in terms of its
ability to "outsmart" and "out-tough" the competition with its bold
exterior design, crafted and refined interior, engineering
excellence, superb innovation and best-in-class features and
The Ram Truck brand added to its award-winning truck lineup with the
introduction of an all-new 2010 Ram 2500 and 3500 Heavy Duty trucks,
Motor Trend's Truck of the Year. The new heavy-duty trucks provide
customers with first-time innovations and features along with new
standards of strength, utility and driveability, building on the
Ram's leadership in the heavy-duty pickup segment.
The Ram Truck brand will further enhance its commercial vehicle
presence with the introduction of a "new crew" of commercial-grade
work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led
by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a
proven frame and chassis, and engineered for maximum uptime, optimum
performance and enhanced commercial capability.