Tanevski Press Release) Mercedes-Benz Aria
Mercedes-Benz Aria is a
vision of the luxurious mobility of 2030.
Even though electric
powered, it still carries the qualities of a car which fascinate
people: sleek silhouette, dynamic proportions, sexy sculpture.
Due to its modern appeal
it’s a car to go to a disco club in New York in, flamboyant enough
for Monaco and Dubai and yet sophisticated, elegant and authentic
for a Concours d’Elegance.
I tended to do a car
that has a timeless beauty, instead of being a fashionable design
peace. So I asked myself, what body, which product has this quality?
– Musical instruments.
The piano for example,
when it’s closed it looks elegant, classy, noble. It lives from its
proportions and the surface finish. When open, one sees the
keyboard, the strings etc. which put the product to another level.
Despite their basic function, these elements give the object
another, aesthetical quality. They give richness to it, they
surprise the viewer. The same happens with the Aria. When you see
the car on first glance you read the oblong form. You see a
sculpture inspired by woman’s body, violin, Coke-Bottle; supported
by tensioned and articulated lines which give the car definition and
On second view you discover the aero pins which define the tail
volume; you discover the attention to details on the wheels, the
interior and so on.
The main inspiration for the exterior is the flying hair. Something
very likeable, spontaneous and elegant. Beautiful long hair formed
by the wind-is there something more aerodynamical?
For the design concept to be something special, it needs an
X-factor. It needs a different dimension. Something unusual,
provocative, impossible, maybe even bizarre. Therefore I continued
my research in the world of fashion and modern architecture.
The front of the car
should represent its character. It should look concentrated on the
road and be serious. That’s why Alexander’s helmet is being used as
reference. It is a symbol of power, leadership and has also
protective aesthetics. At the same time the traditional
Mercedes-Benz grille is being subtly indicated.
The vehicle has wheel
hub electric engines, so the air intakes are positioned on the sides
instead of the center. The volumes around are dictated by the
aerodynamics. The arrow like traditional Benz nose is still there to
change the direction of the air. The fascia form ensemble is being
supported by two shovel-formed blades which again divide the air and
channel it to the E-engines and brakes respectively.
When you see the car in
sideview, you read the sleek trapezoid shape. Very stretched body,
with very low greenhouse. The roofline is coupe-like and is
subjunctively integrated in the body, for a better flow appearance.
The character line is positioned very low and is a quotation of the
Mercedes 500K Specialroadster. It supports the car’s stylish
appearance and by being analog to the roofline it also makes the car
homogen and stresses the flow and the dynamic. The belt line is
typically drop shaped, which again speaks about the aerodynamic
efficiency of the car and gives it status and elegance. The front
half of the shoulder edge has the opposite direction to give the car
The crisp character
lines, in contrast, are connected by rather soft and mainly positive
surfaces which show the car’s muscles. The surfaces articulate the
reflections to achieve dynamism also in the surface itself by
avoiding too many creases and showing an interesting play of light
and shadow. The radii and the direction changes on the surfaces are
similar to those of a silk dress, which again speaks about the
elegant appearance of the Aria.
The wheels represent the
electric drivetrain. It has a five-spoke configuration, but these
are melted into a nice sculpture, as reference to the form language
of the exterior. It has big depth which support the stance of the
car. The volume is segmented to give the rim an electric feeling, to
express the craft precision and to reduce weight. The wheel is
secured by copper wires, which also optically support the electrical
character as copper wires are used in the electric engine itself as
The Mercedes-Benz logo is pulled outside and has a floating
impression. It is static when the car drives.
characteristic/innovation of the interior is its modularity and the
way it is connected to the body of the car. The interior is not
welded to the exterior but wired to the copper skeleton. This makes
it easily interchangeable. Like your furniture at home, you can
change the interior of your car, or you change the body style. This
enables customers to better match their car with their needs and
personality. Instead of buying a car as a package one can buy
separately a body and separately an interior.
connecting system also allows better comfort. The wires have certain
flexibility and represent a second suspension system. Inspired by a
cradle, the system enables actually a flying sensation for the
The design statement set with the exterior is even stronger in the
interior. The flow continues inside the car as well. It’s
represented by the main central metallic frame and continues on the
conjunctive seats. At the front the “dashboard” is formed by two
piano black leafs which “levitate” over the ray-shaped structure and
enhouse the steering wheel as well as the airbags. The atmosphere in
the cabin is very airy and roomy to give the feeling of freedom.
The contrast as art
element has been used for choosing the forms and materials in the
interior. There are 5 different materials/colours used. Copper and
aluminium as strength factors, leather and piano black surfaces as
symbol of high class, noblesse, exclusivity. The wood floor
resembles a yacht deck.
University of Applied Sciences Munich, Germany