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(from Hyundai Press
Release) PM Lifestyle Veloster - SEMA 2011
PM Lifestyle Veloster Will Help Universal Technical Institute Train
Future Mechanics
COSTA MESA, Calif., Oct. 6, 2011 – To demonstrate the aftermarket
potential for the all-new Veloster, Hyundai has partnered with PM
Lifestyle, a leader in creative innovation and digital media
distribution in the automotive industry, and the Universal Technical
Institute (UTI) to develop a powerful and interactive custom
Veloster for this year’s SEMA Show. The bold, blue Veloster with a
carbon-fiber hood, Konig Deception wheels and custom leather
interior will be in Hyundai’s display at the Las Vegas Convention
Center Nov. 1–4, 2011.
“The Veloster is the perfect platform for enthusiasts looking to
make everyday modifications to their vehicles and for students who
are learning what it takes to be a mechanic,” said Jayke Milton,
Build Coordination, PM Lifestyle. “It’s fairly simple to bolt
equipment on and off the Veloster sub-frame, making it easy for
people to make modifications in their own garages. Plus, the
three-doors on the Veloster give it a unique look, making it a very
exciting, stand-out car.”
After its debut on the SEMA Show floor, the PM Lifestyle Veloster
will go on a three-year show tour with UTI, making appearances at
over 120 autocross, supercross and school demonstration events. UTI
is a nationwide provider of technical education training for
students seeking careers as professional automotive, diesel,
collision repair, motorcycle and marine technicians. UTI gives its
students hands-on training, helping to jump start their careers in
the automotive and technical industries.
“The modifications made by PM Lifestyle and UTI to the all-new
Veloster will highlight vehicle modifications that can be achieved
in real-world garages,” said Mike O’Brien, vice president, Product
and Corporate Planning, Hyundai Motor America. “This year’s SEMA
crowd will be able to interact with the final design of this
Veloster on the showroom floor, providing a unique and tangible look
at the tuning process.”
With an anticipated performance of 163-horsepower, PM Lifestyle’s
custom Veloster will showcase many special modifications, making it
a guaranteed highlight at this year’s SEMA Show.
Mechanically, PM Lifestyle plans to customize the following:
AEM Cold Air Intake
Autometer Phantom Nitrous Pressure and Air/Fuel Ratio Gauges
Aeromotive Fuel Pressure Regulator
B&M Hi-Tek Oil Cooler Fan
B&M Launch Control Unit
Chasebays Engine Ground Kit
KW Full Coilover Suspension
Magnaflow Exhaust
Magnaflow Hi-Flow Racing Catalytic Converter
Flex-A-Lite Radiator/Racing Thermostat
Nitrous Express Piranha and Purge Systems
Nitrous Express Automatic Bottle Heater
Royal Purple Fluids
SSBC Big Brake Kit
SPEC Clutch
Custom Racing Header and Chassis Brace
Optima Battery – 8022-091 75/25 Dual Terminal
Konig Deception Wheels (18x8)
Continental Extreme Contact DW Tires
Interior modifications
include:
Cipher Auto Peanut
Butter Leather Seats
Infinite Auto Design Peanut Butter Leather Center Console and
Rear Seats
Infinite Auto Design Custom Suede A-Pillars and Headliner
Custom Snap-On Tool Storage Unit in Rear
Custom Harness Bar
Kicker 10-inch Solo Subwoofer
Kicker 400-watt Class D Amplifier
Kicker Audio Door Speakers
Kicker PES19C Substation Enclosure
Panasonic Toughbook
Status Seat Belt Harnesses
PM Lifestyle will also
make exterior enhacements to the Veloster, including:
D-BASF Custom Paint
Mix
GReddy Carbon Fiber Hood Dampers
Hyundai Genesis LED Door Mirrors
Seibon Carbon Fiber Hood
Seibon Carbon Fiber Trunk
Seibon Carbon Fiber Lower Rear Diffuser
Sequence-X Body Kit
V-LEDS HID Fog Light Kit
V-LEDS Complete LED Light Conversion
PM LIFESTYLE
PM Lifestyle has been a
leader in creative innovation and digital media distribution in the
automotive industry since its inception in 2006 which coincided with
creation of its nationally distributed drifting documentary, “Slide
America.” In November of 2007, PM Lifestyle captured an industry
with its creation of Wrecked Magazine. Wrecked Magazine is the first
and, still, the only magazine solely dedicated to the motorsport of
Drifting. Wrecked Magazine has been the official magazine of both
Formula D and Drift Mania, the professional drifting series in The
United States and Canada, respectively. Wrecked Magazine, to date,
has released 21 issues completely free to the public, while
maintaining a readership of over half a million readers per issue,
and covering the motorsport world-wide.
UNIVERSAL TECHNICAL INSTITUTE
(UTI)
Universal Technical
Institute Inc. (UTI) is a nationwide provider of technical education
training for students seeking careers as professional automotive,
diesel, collision repair, motorcycle and marine technicians. Through
their nationwide campus-based school system, UTI offers specialized
technical education programs under the banner of several well-known
brands, including Universal Technical Institute (UTI), Motorcycle
Mechanics Institute (MMI), Marine Mechanics Institute (MMI) and
NASCAR Technical Institute (NTI).
HYUNDAI MOTOR AMERICA
Hyundai Motor America,
headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai
Motor Co. of Korea. Hyundai vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced
through more than 800 dealerships nationwide. All Hyundai vehicles
sold in the U.S. are covered by the Hyundai Assurance program, which
includes the 5-year/60,000-mile fully transferable new vehicle
warranty, Hyundai’s 10-year/100,000-mile powertrain warranty,
5-years of complimentary Roadside Assistance and the Hyundai
Trade-in Value Guarantee. Hyundai is a registered trademark of
Hyundai Motor Company. All rights reserved. ©2011 Hyundai Motor
America.