(from Ford Press
Release) Ford Evos Concept – The Ultimate Expression of Ford’s
New Global Design and Technology Vision
• Ford Evos Concept
showcases Ford’s first truly global design language and a new
vision for customer-focused and intuitive technologies
• Dramatic four-door, four-seat fastback concept with
state-of-the-art lithium-ion plug-in hybrid powertrain previews
Ford’s new global design language with distinctive exterior and
interior design cues
• Driver engagement technologies explore seamless enhancement of
the driving experience, driver well-being and smart, electrified
• Ford Evos Concept makes global debut at the 2011 Frankfurt
Berlin, Germany, August
31, 2011 – Making its global debut at the 2011 Frankfurt Motor Show
in September, the Ford Evos Concept represents the ultimate
expression of Ford’s new global design language, and explores key
future powertrain and vehicle technologies.
Created as a bespoke concept vehicle, the fastback introduces Ford’s
first truly global design language as the momentum of the company’s
One Ford product plan continues to build.
“The Ford Evos Concept unites three key elements which are at the
core of our One Ford global product strategy: outstanding design,
smart technologies and fuel economy leadership,” said Derrick Kuzak,
group vice president of Global Product Development.
“With its compelling design and innovative technology experience,
this is a clear demonstration of the exciting vision we have for the
Ford brand. While you will never see this car on the road, the next
generation of Ford products around the world will display many of
the distinctive design ideas and advanced technologies it
Technology vision for enriched
Ford Evos Concept is not
just a design-led exercise. It also embodies the global Ford product
development team's move to design and develop vehicles as more than
just an interior and exterior, or a collection of attributes.
"Our goal is to focus on enriching a customer's every experience
with their vehicle – by personalizing it, adapting it, and creating
unique, unexpected features that surprise and delight them," said
Kuzak. "In the Ford Evos Concept, this objective is explored and
extended to the area of connectivity, where the intent is not to
convert the vehicle into a smartphone, but rather to provide
personalised and safe connection to the outside world in an
enriching manner designed totally for the vehicle context."
Ford's global Research and Innovation team, led by Paul Mascarenas,
was tasked with building Evos Concept around a technology experience
as visionary as the design. The result signals how Ford intends to
build on the momentum of innovations like the SYNC in-car
“At Ford, the future of technology in the car will be defined by the
experience that it delivers to the driver and passengers,” said Paul
Mascarenas, chief technical officer and vice president of Ford
Research and Innovation. “We see technology as more than just an
impressive list of microprocessors, sensors and software; it’s about
the application of that technology to create an experience that
enhances the driver’s time behind the wheel.”
The concept’s technology experience embraces a new generation of
driver interaction and awareness currently under development in the
Ford Research and Innovation laboratories. Seamless connectivity
between the vehicle and the driver’s ‘personal cloud’ of information
is at the heart of the vision for its capabilities.
“The possibilities are fascinating when we explore how to enable a
seamless lifestyle between home, office and car linked by access to
the driver’s personal information,” Mascarenas said.
With information from the cloud, the vehicle can provide the same
connected lifestyle the driver experiences at home or office. The
car knows the driver, and automatically adapts handling, steering
and engine controls to deliver an exceptionally dynamic driving
Ford researchers are focusing their efforts in this area to deliver
on four key customer benefits: personalisation, seamless enhancement
of the driving experience, looking after the driver’s well-being and
delivering smart electrified powertrain optimisation.
The personalised, cloud-connected
While today’s Ford
products provide drivers with many personalisation options, cloud
connectivity will enable future Ford vehicles to take the experience
to the next level.
Drawing from a detailed understanding of the driver’s preferences
and driving habits, the Ford Evos Concept combines this personal
information with additional data from the cloud, such as the
driver’s work schedule and local traffic or weather conditions. This
information provides a personalised and seamless experience as the
driver transitions in and out of the car.
“We’re researching how we can use patterns or preferences set by the
driver to make life simpler,” said Mascarenas. “The car gets to know
you and can act as a personal assistant to handle some of the usual
routines of a daily commute.”
It could automatically play the same music or news program that was
just streaming at home, or heat or cool the interior to an ideal
temperature before the driver gets in without having to be requested
by predicting departure time based on his calendar. Wirelessly
communicating with devices in the home, it could close the garage
door and switch off the lights automatically as it pulls away.
“This cloud-connected vision shows the enormous potential of
tailoring the driving experience to suit the exact personal tastes
and moods of the driver,” said Mascarenas. “From recommending a
great driving road from friends on your social networks or resetting
your alarm clock to let you sleep in when a morning meeting gets
Enhanced driving experience
Ford Evos Concept
explores adaptive vehicle technologies to redefine the driving
Current technology requires vehicle chassis settings to be defined
based upon the abilities and tastes of a cross-section of drivers
and the topography of typical roads. The concept foresees tuning
handling and performance to the road ahead and the specific
individual behind the wheel.
Learning driver habits and capabilities, the technology can overlay
map and weather data sourced from the cloud to adjust powertrain,
steering, suspension and braking systems for optimum enjoyment,
comfort and safety. Because the vehicle is adaptive and honed to
maximum performance based on the situation, it takes driving
engagement to a new level.
Ford researchers have
already developed technologies focused on driver wellness, such as
the heart-rate monitoring seat and certified allergy-free interiors.
With a seamless connection to the cloud, the Ford Evos Concept
monitors the physical state and workload of the driver and adjusts
the driving experience accordingly.
“Our wellness research and technologies are focused on relieving
driver stress and enhancing their situational awareness,” said
Mascarenas. “Drivers around the world are spending more time behind
the wheel, and the car should not be another stress point in their
The Ford Evos Concept is also equipped with advanced air quality
sensors and filtration systems to help allergy sufferers. Location
aware, it can access air quality data from the cloud and proactively
suggest a healthier route to the destination.
In dynamic driving situations, the vehicle may simplify the
appearance of the instrument panel to display only necessary gauge
information and switch the driver’s connected smartphone to “Do Not
Disturb” mode to help keep the focus of attention on the road.
Cloud-optimised hybrid powertrain
Completing the vision
for the Ford Evos Concept is a state-of-the-art lithium-ion plug-in
hybrid (PHEV) powertrain providing the same next-generation
performance and fuel economy as the Ford C-MAX Energi scheduled for
introduction in North America in 2012 and Europe in 2013.
Ford ‘powersplit’ hybrid architecture allows the electric motor and
petrol engine to work together or separately to maximise efficiency.
The advanced powertrain typically runs in all-electric mode before
switching to charge-sustaining hybrid mode for continued optimal
Cloud connectivity would provide further opportunities to enhance
performance and efficiency by selecting the optimum combination of
powertrain modes for any given journey.
“Access to historical driver behaviour and travel patterns allows us
to calculate the optimal fuel and energy efficiency by predicting
the destination,” said Mascarenas. “Our researchers are working to
increase understanding of driver behaviour, develop accurate
protocols to predict it and enhance the trip by providing the
smartest use of fuel or battery for the situation.”
The cloud-optimised powertrain would automatically ‘know’ when to
save energy and switch modes, using information about the vehicle’s
predicted travel route, any emission zone restrictions during the
journey and current weather conditions.
In the future, communities may place firm restrictions on the types
of vehicles allowed to use certain roads or highway lanes, and some
city centres may choose to be open only to full electric vehicles.
Helping drivers comply with such regulations could therefore be
among the benefits of this technology. For example, the French
government is considering creating zones mandating lower emissions,
while cities such as London, Berlin, and Stockholm already have them
This capability would further enhance the performance of Ford’s
advanced PHEV technology, which offers an overall driving range of
more than 500 miles (800 kilometres) using the battery and engine –
more than any other plug-in or extended-range electric vehicle.
“With its leading-edge ‘cloud-optimised’ PHEV powertrain offering
outstanding efficiency and range with supreme driving enjoyment, the
Ford Evos Concept highlights our vision for greener, smarter
vehicles with outstanding customer appeal,” said Kuzak.
Ford’s new design direction
The Ford Evos Concept
was specifically developed to introduce the new Ford design
direction. Key design elements will be applied to forthcoming Ford
The new global design DNA provides the company’s worldwide design
teams with a common framework to guide the creation of new products,
enabling them to shape a coherent family of distinctive vehicles
sharing the same fundamental design character.
“We wanted the Ford Evos Concept to give a clear message about where
Ford design is heading – shaping vehicles that are fun to drive,
have a strong premium visual appeal, and above all, are stunningly
beautiful,” said J Mays, group vice president, Design and chief
“Our exciting new design DNA has been developed and refined by an
intensive effort by all of our talented global design team," said
Mays. "As a team, we wanted to create a more technical design
vocabulary to help communicate the smart technology that is now core
to the Ford brand. In addition, we worked particularly hard on
meeting the high-expectations of a new generation of buyers – a
group of consumers who have grown up surrounded by beautiful,
premium design work on even the most affordable products."
Dramatic fastback design with
To provide a fitting
vehicle to introduce the new design language, the Ford Evos Concept
was conceived as a dramatic fastback concept, combining a striking
new profile with innovative proportions. Attention-grabbing lines
conceal a unique new format, with a four-door, four-seat layout
which combines dynamic appearance with surprising practicality.
“This is an exciting new interpretation of the fastback bodystyle,
with a really innovative silhouette as well as dramatic and very
modern proportions,” Mays said.
With the length of a typical C-car, but with width of a CD-car, the
Ford Evos Concept has a powerful, sporting stance. The forward
position of the cowl, the strongly rounded front screen and the
A-pillars set further to the rear enabled the designers to create
the impression of a classic GT car, but with a very contemporary
The concept’s spectacular hinged gullwing-style doors, both front
and rear, provide outstanding access to the spacious four-seat
The concept car measures 4.50m (177in) long, 1.97m (77in) wide and
1.36m (53in) high, with a wheelbase of 2.74m (108in).
Shaped as the ultimate
expression of the new design DNA, the Ford Evos Concept highlights
key elements of Ford’s distinctive new global design language.
“The new design DNA marks a bold evolution of the kinetic design
language featured on existing global Ford products and is
characterised by a number of important elements that will contribute
to an unmistakable future Ford look,” said Mays.
From the front, the Ford Evos Concept immediately signals the
arrival of something new – a new face for Ford featuring the
signature trapezoidal grille mounted higher on the car and creating
a confident, more premium look.
Bold, technical shapes, such as the extremely slim ‘laser cut’ front
lamps or the dramatic graphic created by the front and rear screens
connected by the thin glazed section of the roof, add a distinctive
character to the design. Sculptured flanks highlight attention to
detail on the surfacing, which lends a refined quality and a tauter,
more muscular character.
“The Ford Evos Concept embodies the core elements of the new global
design language, while capturing the dynamic, fun-to-drive spirit
which is central to the Ford DNA,” said executive design director
Martin Smith. “Most notable is the brand new ‘face of Ford’, with
its higher mounted trapezoidal grille, and the design is
characterised by the use of very bold, technical graphics. We have
also created much more refined and precise surfacing, and these
elements together give a strong visual sense of premium quality.
The vehicle was sculpted with the same purity of surface sculpture
and attention to detail which characterise premium vehicles. Around
the world, a new generation of buyers have come to expect premium
design in all products, regardless of the purchase price.
Built around the driver
fun-to-drive spirit of its exterior design, the interior of the Ford
Evos Concept is built around the driver. A stylish and innovative
cockpit promises new levels of driving pleasure and driver
The interior architecture features clean and simple surfaces, with a
muscular, athletic character to the slim upper instrument panel,
enhanced by bold trapezoidal cut-outs. Contrasting these muscular
forms, curvaceous cockpit display surfaces sweep down either side of
the driver, providing secondary information about vehicle and
The concept features a bold red driver’s seat and the vision of
unprecedented driver interaction via an advanced driver interface.
The two rear seat passengers get an equally special experience, with
dedicated touch-screen displays to interact with the vehicle and
individually adjustable sports seats.
“Both the exterior and interior of the Ford Evos Concept clearly
communicate that this is a driver’s car, so that as soon as people
see the vehicle, they will immediately want to get in and drive,”
said executive design director Moray Callum.