(from GM Press
Release) Chevrolet Aveo RS Show Car: A Wake-Up Call For The
-- Dynamic hot hatch
designed to appeal to young enthusiasts
-- Personalization is built into the design
-- Roominess and upscale amenities not usually found in
-- 1.4L I-4 Ecotec turbo delivers exceptional fuel economy with
performance when needed
DETROIT – Chevrolet
today announced the world debut of the Aveo RS show car at the 2010
North American International Auto Show. It features a
European-inspired hot hatch look designed to appeal to young
enthusiasts, and hints at the next-generation Aveo.
Longer, wider and more spacious than the current production Aveo,
the Aveo RS showcases the car’s upscale-looking design cues both
inside and out, and presents the many personalization options
potentially available on the next-generation car.
“We hope the Aveo RS show car will demonstrate that we are as
serious about redefining the Aveo and its place in the small-car
segment as we were about reinventing the Malibu,” said Jim Campbell,
Chevrolet general manager.
The Aveo RS show car,
finished in electric Boracay Blue, wears global Chevrolet design
cues such as the dual element grille, round taillamps and fender
flares, but designers turned up the attitude on the show car with
low openings and a lower mouth trimmed in a combination of brushed
and polished aluminum. Outboard fog lamps are integrated into an
exaggerated brake-cooling inlet that flows into the front fender
flares, creating an aggressive-looking face.
Exposed headlamps, with their brushed aluminum structural surround,
are inspired by the designers’ affection for motorcycles. The sleek
side profile is characterized by uninterrupted body side lines, a
high beltline and low roofline. The side mirrors with amber-colored
turn signal indicators carry the same shape as the car and seemingly
disappear into the profile. At first glance, the car actually looks
like a three-door hatch because the rear door handles are discreetly
located in the “C”-pillar area.
“The Aveo RS show car demonstrates how progressive design can inject
personality into a small car,” said Michael Simcoe, executive
director, North American Exterior Design. “We want customers to see
it and have an emotional reaction to it.”
No performance-minded car earns its street cred without large wheels
and tires. The Aveo RS show car’s wheels are 19-inch, five-spoke
with a gun metal metallic finish Chevrolet logo. The wheel openings
reveal large Boracay Blue brake calipers.
The rear of the show car continues the sport theme, with an
integrated spoiler that flows from the roof, a center-mounted
exhaust and chrome exhaust tips. The exposed motorcycle-inspired
rear taillamps feature tinted aluminum housings and a discreet
Spacious and stylish interior
With its matte black
interior highlighted by gloss black, metallic and blue accents, the
Aveo RS show car reflects as much attention to detail as the
exterior. The Boracay Blue theme continues inside, with accent
stitching across the dual cockpit instrument panel, front and rear
door insert, steering wheel rim, gear shift boot, parking brake,
leather seat bolster and even the floor mats. The integrated center
stack holds the gearshift, HVAC controls and the sound system,
including a USB port. Ice-blue backlighting on the audio display,
telltale indicator screen and knobs augments the blue stitching.
The motorcycle inspiration also carries inside, with a round, analog
tachometer set within an asymmetrical LCD readout also trimmed in
milled metal with round cutouts; and round, aluminum-trimmed side
The interior is as functional as it is stylish, with storage
compartments in the center stack and doors. The rear seats fold flat
for carrying larger items.
The Aveo RS show car is
powered by the same highly efficient 138-horsepower (103 kW) 1.4L
I-4 Ecotec turbocharged engine that will be available in the
upcoming Chevrolet Cruze.
A six-speed manual transmission is designed to ensure the car will
provide a spirited driving experience.
For the show car, designers created a special engine cover in
graphite silver with a brushed aluminum insert. The coolant and
power steering fluid fill caps are rimmed in ice blue, and the
honeycomb vents flanking the center of the cover are matte-finished
in shadow chrome and designed to match the wheel color.
Chevrolet has previously announced the new Aveo will be built at
Orion Assembly in Orion Township, Mich., in 2011, a move that will
restore 1,200 jobs to Southeast Michigan. Timing for retooling Orion
Assembly for Aveo production is anticipated to begin in late 2010.
Chevrolet is one of
America's best-known and best-selling automotive brands, and one of
the fastest growing brands in the world. With fuel solutions that
range from "gas-friendly to gas-free," Chevrolet has nine models
that offer an EPA-estimated 30 miles per gallon or more on the
highway, and offers two hybrid models. More than 2.5 million
Chevrolets that run on E85 biofuel have been sold. More information
can be found at
www.chevrolet.com. For more information on the Volt, visit