(from Tesla Motors
Press Release) TAG Heuer and Tesla Motors launch worldwide
Unique TAG Heuer Tesla Roadster
commemorates Swiss brand's 150th anniversary.
GENEVA -- Pioneering
luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors
have teamed up in a worldwide partnership as the iconic Swiss brand
celebrates its 150th anniversary.
On display at the Geneva Motor Show is the 2010 TAG Heuer Tesla
Roadster. This one-of-a-kind collector's car includes a unique
interior by Tesla Chief Designer Franz von Holzhausen, incorporating
TAG Heuer avant-garde design elements and a specially designed
center console due to host TAG Heuer’s cutting edge concept watch,
to be revealed in Basel on March 18.
This car also features a TAG Heuer Meridiist mobile phone as well as
a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made
timepiece with mechanical movement pays tribute to the 1860 founding
of the company and evoques the mythic revival of the brand's vintage
The car's exterior color scheme is Foucault Field Gray, embodying
the innovative spirit of both companies. The design was inspired by
the new TAG Heuer concept watch, a technical milestone in mechanical
movements, which brings technologically advanced art to life through
The 2010 TAG Heuer Tesla Roadster will remain at the Tesla booth
during the public show days, March 4-14 at the Palexpo-Geneva
conference center. The car will then be driven to Baselworld, the
world's largest watch exhibition, for a special event March 18.
Relentless focus on technological
Since its founding in an
artisan's workshop in the Swiss Jura, TAG Heuer has become one of
the world's best-known luxury brands -- maker of avant-garde
watches, eyewear and premium mobile phones for refined consumers
around the globe.
TAG Heuer, a star brand from the luxury group and worldwide leader
Louis Vuitton Moet Hennessy (LVMH), also has deep roots in the
automotive sector. Company founder Edouard Heuer received in 1911
the patent for The Time of Trip, the first car dashboard
chronograph, followed in 1933 by the Autavia -- the first dashboard
timekeeper for both automobiles and aviation. The benchmark in
cutting-edge chronographs and timekeeping technology since 1860, TAG
Heuer is the watch brand that can claim the longest and strongest
association with motor sports and dream cars. Both watches and
chronographs are inspired and driven by motor sports, from Formula
One to GT cars.
"TAG Heuer has a rich history and expertise with the world's most
prestigious racing teams -- but this is the first ever partnership
we've forged with an electric sports car company," said Jean-Christophe
Babin, President and CEO of TAG Heuer. "We believe that
high-performance drivers are increasingly searching for products
that are efficient, socially responsible and stylish. TAG Heuer and
Tesla are two of the few companies arleady achieving these ideals
Tesla Motors began developing an electric sports car in 2004 and
remains the only automaker selling highway-capable electric cars.
The Tesla Roadster accelerates faster than nearly any other supercar
yet is twice as energy efficient as a Toyota Prius -- the only car
that delivers supercar performance guilt-free, with zero tailpipe
emissions and a carbon footprint dramatically lower than any
comparable sports car.
Based in California's Silicon Valley, Tesla has delivered more than
1,000 cars to consumers in 21 countries. Advertising Age magazine
recently named Tesla one of America's "hottest brands." The Tesla
Roadster is quickly becoming the must-have car among Hollywood
celebrities, European royalty and socially responsible trendsetters
"Engineers at both TAG Heuer and Tesla understand intuitively that
technology -- whether worn on your wrist or driven on the road --
can help us live better while we tread more lightly on this planet,"
said Tesla CEO Elon Musk.
The CEOs of TAG Heuer and Tesla, along with celebrity customers of
both companies, will launch their next collaboration in style on
March 18 at a party during Baselworld 2010. This nine-month project,
commemorating TAG Heuer's 150th anniversary, will have worldwide
reach and will raise awareness of technological innovation to
consumers on three continents.
About TAG Heuer
TAG Heuer, which is
proudly celebrating 150 years of Swiss watchmaking, has pioneered
any major milestones in high-end watchmaking, particularly in the
field of chronographs and ultimate precision. TAG Heuer is the first
watchmaker to master luxury chronographs with an unsurpassed
precision of 1/10th, 1/100th and 1/1,000th of a second. From the
Olympic Games in the 1920s to its role as official timekeeper for
the legendary Indy 500 race, with accuracy at 1/10,000th of a
second, TAG Heuer, in a constant quest for innovation, excellence,
performance and prestige, continues to aim ever higher. This is
reflected in its quarter-century partnership with F1 team Vodafone
McLaren Mercedes, its 7-year partnership with 2008 Formula 1 World
Champion, Vodafone McLaren Mercedes driver Lewis Hamilton, and his
new teammate, 2009 Formula 1 World Champion Jenson Button.
The newest addition to the TAG Heuer legacy is the Calibre 1887, an
in-house, Swiss manufactured, integrated column-wheel chronograph
movement that pays tribute to the original Heuer oscillating pinion
of 1887, one of the brand's first patents and a major benchmark in
About Tesla Motors
Tesla is the world’s
only automaker selling highway-capable electric vehicles. Tesla
sells cars online and operates showrooms and galleries in London,
Munich, Monaco, California’s Silicon Valley and Los Angeles,
Colorado, New York, Seattle, Chicago and South Florida. Tesla has
delivered more than 1,000 cars to customers in at least 21 countries
The Tesla Roadster accelerates faster than nearly any car in its
price class and is twice as energy efficient as leading hybrids. It
is the only highway-capable electric vehicle for sale in Europe or
North America. The Roadster does not need regular oil changes or
exhaust system work. Roadsters have no spark plugs, pistons, hoses,
belts or clutches to replace. Tesla recommends a standard service
and diagnostic inspection once a year – and Tesla can perform this
service at customers’ homes or offices.