(from Kia Motors
Press Release) KIA MOTORS SHARES A VISION FOR THE FUTURE OF
URBAN ELECTRIC TRANSPORTATION WITH THE POP CONCEPT CAR AT 2010 LOS
ANGELES AUTO SHOW
POP Concept Can Travel 100 Miles
on a Single Charge
• Kia Motors' R&D
teams combine cutting-edge electric vehicle technology with
• Unconventional POP concept inspired by lightweight,
aerodynamic items such as gliders and high-tech bicycles
IRVINE, Calif., November
18, 2010 - Making its North American debut at the 2010 Los Angeles
Auto Show alongside Kia Motors' first-ever hybrid for the U.S. – the
2011 Optima Hybrid (arriving early next year) – the all-electric Kia
POP concept vehicle provides a glimpse into the future of urban
transportation and takes its inspirations from outside the world of
automobile design. Less than 10 feet in length, the chrome-colored
three-seater was created by Kia's European Design Center in
Frankfurt under the direction of Peter Schreyer, chief design
officer, Kia Motors Corporation and can travel up to 100 miles on a
single charge. The POP comes to the U.S. shortly after the "Ray"
plug-in hybrid concept, which was developed at Kia's Southern
California design studio and introduced at the 2010 Chicago Auto
Show, and is the result of Kia Motors' expanding green car
investments and research and development efforts around the world.
Born from Kia's EcoDynamics philosophy, the POP concept is the
result of a global collaboration between designers and engineers to
bring ultra efficient vehicles to life and symbolizes Kia's
dedication to creating a sustainable future through vehicles with
significantly reduced environmental impacts.
Conceived as a stylish city car, the ultra-compact Kia POP requires
little more than three yards of parking space and features unique
oblong windows that reflect the designers' wish to give the driver a
wide and unencumbered view of the surroundings, like the cockpit of
"The POP doesn't point at the style of the next generation of cars,
but looks even further into the future," said Schreyer. "There are
many never-before-seen design elements on POP, for example the
side-window graphic is like a signature, unique with its own
Driving the POP concept
are highly efficient compact lithium polymer gel batteries created
in partnership with LG Chem, which are lightweight and require
little space. The batteries offer the same power performance as a
lithium ion battery but with a 20-percent reduction in battery size
and reduced manufacturing complexity. Capable of reaching a top
speed of 87 miles per hour and completely recharging in six hours,
the fully-electric, zero-emissions concept vehicle with a 50kW,
190Nm motor offers a range of up to 100 miles.
With its oblong-shaped
side windows and full-length glass roof, the POP concept is a smart
blend of form and function and its eye-catching design distinguishes
it from all electric car concepts that have come before it. POP's
unique characteristics are enhanced with the high-tech feel of the
dot-pattern grille and taillights and the simplistic, clean look of
the wheels. Continuing the POP's high-tech, high-style theme, the
trademark Kia signature grille illuminates at night and the
protrusions at the bottom corners of the doors are actually
rear-view cameras that relay images to small screens in the cabin.
Intriguing Interior Style
Inside, the POP is more
modern sculpture than small car, with a flowing front seat
influenced by sleek modern furniture and a color scheme that is
atypical, sporting a purple hue for a calm and peaceful environment.
Breaking from automotive tradition, a dashboard is absent from the
cabin and in its place is a transparent organic LED panel for
speedometer and battery charge gauges, while traditional buttons and
dials are replaced by a single touch screen.
Design-Led Transformation and
Kia Motors is in the
midst of a dramatic, design-led transformation, which has been
delivering dynamically styled vehicles in several important segments
at exactly the right time, contributing to the brand's continued
gains in U.S. market share. Kia is poised to continue its momentum
and will continue to build the brand through design innovation,
quality, value, safety features and new technology such as the
soon-to-come UVO powered by Microsoft®1 in-car hands-free
entertainment system. The launches of the 2011 Sorento CUV, the
first vehicle to be assembled* at Kia's first U.S.-based
manufacturing facilities in West Point, Georgia, the dynamic 2011
Sportage compact CUV, sophisticated 2011 Optima midsize sedan and
versatile Forte 5-door hatchback further enhance the lineup.
Kia's model year 2011 vehicle line includes the Sorento CUV,
Sportage compact CUV, Optima midsize sedan, Soul urban passenger
vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte
Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact
hatchback and Sedona minivan.
About Kia Motors America
Kia Motors America (KMA)
is the marketing and distribution arm of Kia Motors Corporation
based in Seoul, South Korea. KMA offers a complete line of vehicles
through more than 725 dealers throughout the United States. For
2009, KMA recorded its 15th consecutive year of increased U.S.
market share and recently achieved its best quarter of sales ever in
2010. Kia Motors subscribes to a philosophy of building high value,
high quality, safe and dynamic vehicles. Kia Motors prides itself on
producing vehicles that are exciting and enabling and evoke the Kia
tagline "The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA."
Information about Kia Motors America and its full vehicle line-up is
available at its Web site – www.kia.com. For media information,
including photography, visit www.kiamedia.com.