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(from Mercedes-Benz
Press Release) Geneva debut for “Mercedes-Benz Style”:
Mercedes-Benz takes off – in the Eurocopter EC145 Mercedes-Benz
Style
Stuttgart/Geneva –
Comfortable seats with exclusive materials coupled with sumptuous
wood for the floors and ceiling. The interior of the special edition
EC145Mercedes-Benz Style helicopter by Eurocopter, a subsidiary of
the European Aeronautic Defence and Space Company (EADS), has all
the style and luxury one would expect from a Mercedes-Benz car. The
interior space has been styled by Mercedes-Benz designers. This
EC145 Mercedes-Benz Style is the first product in the new
Mercedes-Benz Style range. Eurocopter and Mercedes-Benz will be
jointly unveiling this luxury model for business and private travel
on May 4, 2010 at the European Business Aviation Convention &
Exhibition 2010 in Geneva.
Professor h.c. Gorden
Wagener, head of design at Mercedes-Benz: "Eurocopter and
Mercedes-Benz are a perfect match. Both are renowned for
groundbreaking innovation and trend-setting products. We are
delighted to join Eurocopter in unveiling the first product of our
new division “Mercedes-Benz Style”. The interior of the EC145
Mercedes-Benz Style, conceived in a styling project led by the
Mercedes-Benz Advanced Design Studio in Como, Italy, bears all the
hallmarks and passion of Mercedes-Benz style.
The seat upholstery in
the cockpit and cabin is available in deluxe materials and a range
of colours. A choice of elegant woods can provide luxury underfoot.
This overall impression of elegance and style is complemented by a
stylish arrangement of wood panels for the ceilings. Ambient
lighting borrowed from the E- and S-Class cars can be adjusted and
dimmed in various colours.
Multi-functional and fully
configurable
But the EC145
Mercedes-Benz Style is not just luxurious; it's also spacious and
extremely flexible. It is the only helicopter in its class that can
seat up to eight passengers. For the cabin layout, Mercedes-Benz
opted for a modular approach inspired by its new R-Class range. All
seats are mounted on rails and can be quickly and easily
reconfigured or removed to make room for luggage. There are also
three multi-function boxes with features such as a cool box, cup
holder, table, 15-inch monitor and DVD player. The interior offers
supreme flexibility for both business and private travel: in the
partition wall which separates the cockpit from the cabin, extra
storage space is provided by drawers.
Mercedes-Benz has made
multi-purpose storage a feature of the tail as well. Whether it's
golf clubs for a day on the links with business partners or bikes
and surfboards for a family holiday, the high-capacity luggage
compartment has numerous attachment points on the floor and walls.
The partition between the cabin and the cockpit has fully
retractable windows. Just like the R-Class car that inspired it, the
Eurocopter EC145 Mercedes-Benz Style is the most versatile and
spacious model in its class.
"Eurocopter’s
cooperation with Mercedes-Benz brings together the world’s leading
producer of corporate and business helicopters with the automobile
manufacturer that sets global standards for luxury and style,” said
Olivier Lambert, Eurocopter’s Senior Vice President for Sales and
Customer Relations. “By combining the expertise of both companies,
we are uniting creativity, performance and precision engineering to
giving the EC145 Mercedes-Benz Style its exceptional character and
unmistakable personality."
About “Mercedes-Benz Style”
The designers at
Mercedes-Benz will also be styling other products in future, in
addition to creating classic automotive designs. The portfolio of
the newly established "Mercedes-Benz Style" division will comprise
not only transport-related products, but also furniture and
lifestyle products, and also industrial design. “Mercedes-Benz
Style” encompasses contract work, for which the styling rights are
sold to the product manufacturer, and the granting of styling
licences.
