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(from smart press
release) An unusual cooperation project has its world
premiere. smart, the packaging specialist CD CARTONDRUCK AG from
Obersulm in Baden-Württemberg, Germany, and the Berlin-based artist
Sarah Illenberger unveil the first smart fortwo to have its interior
and exterior components designed and produced in high-quality
recyclable cardboard from the company Gmund. The CARTONDRUCK smart
will be on show in Paris at the smart urban stage from 28 to 30
September 2010, in parallel with the Paris Motor Show.
"With this project we
want to show that the smart is by no means 'disposable', and can
make a truly lasting impression – even when constructed out of an
unorthodox material. We like to keep finding new ways to highlight
the urban creativity, diverse design possibilities and exceptional
environmental friendliness of the smart. This smart fortwo once
again underlines all of these aspects," explains Marc Langenbrinck,
Managing Director smart brand and Head of Sales & Marketing.
Steffen Schnizer, member
of the management board at CD CARTONDRUCK AG, adds: "The CARTONDRUCK
smart demonstrates that cardboard and boxes, used intelligently,
offer surprising, sustainable design possibilities." Not only does
the CARTONDRUCK smart have thousands of cardboard boxes in diverse
sizes and colours glued to its exterior; its door mirrors and
various interior fittings are also produced from cardboard, yet
remain fully functional. Some of the instruments, the rear-view
mirror, the sun visors, and even the floor mats are made from the
material.
The renowned designer
Sarah Illenberger, who develops visual ideas and concepts for
editorial departments and independent advertising productions, was
won for this project. Illenberger, who can be placed somewhere
between art and design, produces her creations by hand, with loving
attention to detail. Her installations have appeared in
international publications such as Style and the Family Tunes,
Sleek, Vanity Fair, and the New York Times Magazine. She works
mainly with sustainable materials such as paper, wood and wool.
For the exterior of the
CARTONDRUCK smart, Illenberger, who has won numerous ADC awards,
used a camouflage-like natural pattern called ECO-FLAGE. Applied in
a pixel-like fashion to the smart's outer skin, it is reminiscent of
the pattern of a bush's foliage, and so emphasises in a
light-hearted way the sustainability of both the material and the
smart itself.
The smart urban stage takes place in Paris from 28 September 2010 to
17 October 2010. Address: Porte de Javel Bas, 75051 Paris.
www.smart-urban-stage.com
