(from Toyota Press
Release) Toyota, the worldwide leader in hybrid sales and
technology, is publicly debuting two uniquely modified Prius
gas-electric hybrids at the 2009 SEMA Show. The Prius Aerius (Latin
for “belonging to the air”) is a show car that integrates
performance and design modifications with environmental elements,
which embody the principals of sustainability. The Prius Aemulus
(meaning “envious imitation”) is a drivable close replica of the
Prius Aerius that has been donated to the Environmental Media
Association (EMA) for a charity auction.
Built on two third-generation 2010 Prius, Five Axis Design created a
four-piece Aero Kit using polyurethane and partially recycled
materials manufactured by 3D Carbon. The kit includes a front lip
spoiler, side skirts, and a rear lower valance. The Aero Kit was
designed and aerodynamically tested by using state-of-the-art
Computational Fluid Dynamics (CFD) software by Swift Engineering to
ensure the kit maintained the Prius’ remarkable 0.25 coefficient of
Nippon Color Design Studio America (CDSA) provided a custom paint to
the exterior of both vehicles. CDSA used an
environmentally-sensitive waterborne technology to produce a custom
three-coat color using a blue-green Lumina pigment that resembles
airiness and the color of the sky.
The Prius Aerius Show Car rides on Yokohama Super E-Spec™ low
rolling resistance tires made from 80 percent non-petroleum
materials and feature a special tread with leaf graphics. The
special tires are mounted to unique Five Axis, FIVE:AD S6:F 19-inch
wheels, with smooth, clear covers that reduce the coefficient of
drag. The Prius Aemulus Auction Car rides on factory wheels with an
exclusive art design that includes body color-keyed accents and a
special two-tone treatment.
The side and rear glass on both vehicles receive a Crystalline
Automotive Window Film, the latest in window film technology from
3M. The special window treatment increases passenger comfort and
energy savings by blocking 99.9 percent of UV light and has a SPF
rating equivalent to well over 1,000.
The Prius Aerius Show Car is installed with an interior seat fabric
provided by True Textiles that is made from 100 percent consumer
recycled polyester. Polyurethane produced by Ultrafabrics was
provided for the design of the bolster and seatback. Ultrafabrics
uses a polyurethane manufacturing process that captures and recycles
over 99 percent of solvents used in production, leading to almost
zero pollutants. Interior accents of the Prius Aerius are made from
3form’s eco-recycled resin, which is comprised of reclaimed birch
trees and 40 percent post-industrial recycled content.
Audio entertainment in the Prius Aerius Show Car was provided by a
Pioneer premium upgraded 900-watt 10 speaker audio system with two
10-inch subwoofers, 6.75-inch front and 5.25-inch rear component
speakers and two Vizualogic 7-inch DVD headrest rear entertainment
units. The Prius Aemulus Auction Car receives an upgraded Pioneer
700-watt nine speaker audio system featuring one 8-inch subwoofer
and new 6.75-inch front and 5.25-inch rear component speakers.
The original seat materials removed from the Prius Aerius were
recycled by Toyota to help make business cards and cosmetic cases
with left over parts donated to local trades.
Both vehicles include a special Car Planet detailing kit featuring
100 percent eco-sensitive products, packaged in a bag made from
leftover Show Car seat material.
The two special Prius vehicles were privately revealed at the EMA
annual awards event on October 25 in Hollywood. The Prius Aemulus is
currently being auctioned off as part of the EMA benefit online at
TOYOTA PRIUS AERIUS FEATURES
Principal: Toyota Motor Sales, U.S.A., Inc.
Builder: Five Axis
-- Five Axis Design:
4 piece Aero Kit*, FIVE:AD S6:F 19” wheels with aero covers
3D Carbon: Polyurethane custom body kit materials*
-- Swift Engineering: CFD aerodynamic testing of body kit
-- Nippon Color Design Studio America waterborne custom paint*
-- Yokohama: Super E-Spec™ low rolling resistance tires with
-- True Textiles: 100% recycled seat fabric
-- Ultrafabrics: polyurethane seat bolster and back
-- 3Form: eco-recycled resin interior accents
-- 3M Crystalline Automotive Window Film to reduce solar rays
and produce energy savings*
-- Pioneer: 900-watt 10 speaker audio system*
-- Vizualogic: 7-inch DVD headrest rear entertainment units
-- Car Planet: eco-sensitive car detailing kit*
* Also on Prius Aemulus. Aemulus includes a Pioneer 700-watt
nine speaker audio system.