(from Peugeot Press
Release) 5th Peugeot design competition - Life-size model of the RD
On the occasion of the Shanghai Motor Show, a life-size model of the
RD concept car, the winning project in the 5th Peugeot design
competition, will be presented to the Chinese public.
The subject for this latest edition of the competition was
"Imagine the Peugeot in the Worldwide Megalopolis of tomorrow,
and it was a resounding success with over 2 500 projects submitted
from candidates of 95 different nationalities.
The winning concept car: PEUGEOT RD designed by Carlos Arturo
The main innovative operating feature of the Peugeot RD
concept car is its ingenious system of articulation that provides
irreproachable road holding allied with the ability the easily
thread its way through urban traffic.
Equipped with an environmentally friendly electric motor, the
driving position in this single-seat concept offers a new feeling of
freedom, thanks to its panoramic vision, voice-message driving
assistance and a heads-up display system that gives all the
information required for travelling in complete safety.
This concept car combines the sensations of a 3-wheeled scooter with
the driving pleasure of a saloon car, while retaining all the
essential functions of both modes of transport… and while adding a
As you would expect, being accessible, solid and extremely simply
designed, the Peugeot RD concept car fits perfectly with the
complicated mobility constraints you would encounter in a
megalopolis of the future.
Carlos Arturo Torres Tovar
Carlos Arturo Torres Tovar is a young, 27 year old Colombian who
grew up in the small industrial town of Tunja. Since childhood, he
has been working and modelling in clay and is passionate about
sculpture. Accordingly, he has drawn, sketched and sculpted a host
of objects, especially cars, in all sorts of materials ….
He gave up his initial language studies in Tunja to move to Bogota
and attend an Industrial Design School at the National University of
Colombia, from where he has just graduated.
Peugeot's 5th design competition: a genuine success.
This event created a real "buzz" with over 600 000 visitors to the
www.peugeot.com site and a wealth of interaction on blogs and forums
from all over the world.
As the leading automobile design competition with an international
dimension, the Peugeot Design Competition continues to be
enthusiastically received by young designers who dream of a
responsible world where mobility serves humankind without harming
the environment. Hydrid engines, electric motors and fuel cells, not
forgetting space-saving designs, are among the solutions explored by
designers competing to guarantee this balanced alliance between man
New prizes in keeping with the quality of the creations
Peugeot is firmly committed to encouraging young talents and has
upgraded the prizes available for competition winners. In addition
to seeing his or her project produced on a 1:1 scale, Peugeot now
also offers a cheque for 10 000 euros and an Xbox 360 games console.
As in previous editions of the competition, prizes are also awarded
to the 29 other short-listed projects.
Timetable of events
There were 5 separate phases in the 2008 Design competition.
Creative phase: This started on 20th April 2008 at the
Beijing Motor Show with the announcement of the subject. Design
projects were then submitted between 30th May 2008 and 20th July
2008 via the www.peugeot.com web site
Selection phase: Between 25th and 31st July, the jury worked
to select the thirty short-listed projects to be presented to
internet users and the press for their votes. For one month,
starting on 15th August, internet users could vote for the ten
projects to enter into the finals. The concept cars designed by the
ten finalists were posted on line from 16th September onwards.
The podium was revealed on 2nd October on the Peugeot stand at the
Paris Motor Show.
Starting in October 2008, Peugeot worked to produce the 1:1 scale
model of the winning project.
From 20th April 2009, the winning concept car model will be on
display on the Peugeot stand at the Shanghai Motor Show in China.