(from Mini Press
Release) Looking Back, Looking Ahead. MINI 50 Mayfair and MINI
The worldwide MINI
Community is celebrating the 50th birthday of the brand on the
occasion of the MINI United Festival at the legendary British race
track in Silverstone from 22–24 May 2009.
Two special models also on the starter grid in Silverstone are the
MINI 50 Mayfair and the MINI 50 Camden, two cars which will most
certainly convey the great spirit at the anniversary party into
lasting driving pleasure on the road. For through their
characteristic design and exclusive features alone, these two models
live out both the great tradition and the visionary power of the
Both the MINI 50 Mayfair and the MINI 50 Camden are available with
two petrol engines and one diesel. They will be launched into the
market in September 2009, production of the MINI 50 Mayfair and the
MINI 50 Camden starting exactly fifty years after the official
presentation of the classic Mini and being limited to just one year.
The modern drivetrain and suspension technology featured by the MINI
also gives these two anniversary models truly fascinating agility in
combination with exemplary fuel economy and emission management.
Particularly the 128 kW/175 hp four-cylinder with its twin-scroll
turbocharger and direct gasoline injection powering the MINI Cooper
S 50 Mayfair and the MINI Cooper S 50 Camden offers truly
outstanding performance on the road. And all this comes with
combined cycle fuel consumption to the EU standard of just 6.2
litres/100 km (equal to 45.6 mpg imp) and a CO2 rating of just 149
grams per kilometre.
Featuring fully variable valve control and offering engine output of
88 kW/120 hp, the power unit of the MINI Cooper 50 Mayfair and the
MINI Cooper 50 Camden likewise has everything it takes for truly
sporting performance. Average fuel consumption of just 5.4 litres/100
km or 52.3 mpg imp in the EU test cycle, in turn, as well as a CO2
rating of 129 grams per kilometre, set new standards in terms of
efficient motoring pleasure.
Last but certainly not least, the 80 kW/110 hp four-cylinder diesel
in the MINI Cooper D 50 Mayfair and the MINI Cooper D 50 Camden
combines supreme economy with impressive torque and pulling power.
And here average fuel consumption in the EU test cycle of 3.9 litres/100
km, equal to 72.4 mpg imp, and a CO2 rating of 104 grams per
kilometre, mark unparalleled records in the premium segment.
The MINI anniversary: looking back and looking forward.
For the first time since its market launch in 2006, the latest
generation of the MINI offers the opportunity in the car’s
anniversary year to enjoy supreme driving pleasure in particularly
exclusive style. Hence, the MINI 50 Mayfair and the MINI 50 Camden
follow the principle already applied by the classic Mini to
accentuate individual highlights in the character of this highly
successful performer from Great Britain. The anniversary of the
brand therefore offers an ideal opportunity to look back at the
fascinating tradition of the car and to look forward at the unique
future and outlook of the MINI.
Both of these perspectives are expressed by the names of the new
models. As in the past, the two anniversary models are named after
boroughs of London also very popular and well-known far away from
the British capital. Mayfair is lauded the world over for its
exclusivity growing so significantly over the years and decades,
while Camden is the home of a trendy and culturally versatile urban
Setting their respective standards, both models represent those
values so typical of MINI that have grown over five decades as well
as the car’s potential for ongoing development.
Characteristic design, exclusive
Both in their design and
their features the MINI 50 Mayfair and the MINI 50 Camden stand out
clearly from the current, “regular” production models. Numerous
features helping to make these two cars truly unmistakable are
indeed reserved to these individual anniversary models, making each
version truly unique in its own right. Special body paintwork,
light-alloy rims tailored to the car, special materials and surfaces
within the interior as well as a range of colours tailored
specifically to the MINI 50 Mayfair and, respectively, the MINI 50
Camden underline the exclusivity of these special models available
only for a limited period.
The jubilee placard proudly surrounded by chrome trim on the
radiator grille provides clear testimony to the tradition of the
brand now going back fifty years, bearing the number “50” in typical
MINI design and boasting the colours of the Union Jack – red, white,
In addition to the wide range of regular features already provided
on the respective engine variant, each MINI 50 Mayfair and each MINI
50 Camden comes not only with sophisticated paintwork, seat
upholstery and trim, but also with a wide range of other comfort
features. Apart from air conditioning, seats adjustable for height
and with electric heating, the Lights Package as well as the
on-board computer, these features include the Storage Package,
additional storage options, a 12 V power socket in the luggage
compartment and angle adjustment on the rear-seat backrests.
MINI 50 Mayfair: noblesse oblige –
dedicated to extravagant style.
Back in 1982 the classic
Mini already came as a special Mayfair model combining supreme
comfort and an extravagant look. Today the new MINI 50 Mayfair
interprets this style of sophisticated understatement in a new,
modern way. High-quality materials, stylish details and a colour
scheme offering classic elements throughout determine both the outer
and the inner looks of this very special car.
For the first time and only on this anniversary model the body of a
MINI Hatch is finished in the special Hot Chocolate metallic
paintwork colour so far available exclusively on the MINI Clubman
and the MINI Convertible, combined with a white roof. On request the
body is also available in Pepper White or Midnight Black paintwork
as an alternative to this highly attractive brown colour.
The MINI 50 Mayfair comes on 17-inch, white-painted 12-spoke
light-alloy wheels in Infinity Stream Spoke Design exclusive to this
particular model. In their design, the wheels follow the classic
multi-spoke look, with the spokes themselves being slightly concave
to give the car a truly powerful appearance. The white paintwork on
the wheels, finally, interacts with the white contrasting colour of
Yet another new feature
is the engine compartment lid with almost three-dimensional stripes
in light-brown Toffy metallic and white pinstripes at the edges.
Additional headlights on the radiator grille, mirror caps with
paintwork changing from brown to black on the way up, and a discreet
“Mayfair” logo on the direction indicators at the side round off the
exterior design of this anniversary model.
The combination of Toffy paintwork with white highlights is also to
be admired within the interior of the MINI 50 Mayfair again
absolutely exclusive in its character. The seats demonstrate their
unique style through their finish in Lounge leather complete with
piping round the edges, Toffy colour, and additional white piping.
A further highly
attractive effect is provided by double-cap seams on the seats
finished in the same, modern and technically appealing
turquoise-green colour as the frame around the “Mayfair” logo to be
admired not only next to the direction indicators at the side, but
also on discreet seat trim adorning the inner surfaces of the
The gearshift lever knob on the manual gearbox likewise comes with
turquoise-green double-cap seams providing a visual link to the
As yet a further highlight, the Carbon Black interior colour is
combined with special trim on the dashboard finished in brownish
black to reflect the colour of the mirror caps. The trim bar
finished in Toffy at the bottom becomes black as it moves further
up, providing a perfect transition to the dashboard likewise
finished in black.
The Colour Line at the bottom of the instrument panel and the
armrests on the door linings as well as the gearshift lever knob are
likewise finished in Toffy, while the trim panels on the doors are
in Piano Black.
All this is further embellished by a Toffy Brown inlay in the lower
half of the steering wheel rim, footmats with white piping, the
Chrome Package also available on other MINI models, as well as door
entry trim proudly bearing the “MINI 50” model designation and the
MINI 50 Camden: dynamic and
progressive all in one.
With its dominating
colours Silver, White and Black, the MINI 50 Camden even at very
first sight highlights its technical clarity and sporting character.
Body paint in White Silver metallic is combined with a white roof,
and the MINI 50 Camden is also available in Midnight Black metallic
or Horizon Blue metallic.
The 17-inch light-alloy rims likewise exclusive to this model stand
out in particular through the contrast between their silver inner
surfaces and the matt, polished contour lines around the rim hump
and on the outer edges of the spokes, thus characterising the
futuristic impression of this likewise very special model.
With its lines extending towards the A-pillars, the sporting, almost
three-dimensional silver stripe trim on the side shoulders of the
engine compartment lid accentuate the sporting and dynamic character
of the MINI 50 Camden.
Like on the MINI 50 Mayfair, the mirror caps come in twin-tone
stripes extending upwards on the MINI 50 Camden merging from silver
into pure white. In combination with the xenon headlights featured
as standard on the MINI Cooper S 50 Camden, the headlights
themselves boast black-tinted lenses as a particularly progressive
highlight forming a clear contrast to the rest of the exterior in
its brighter colour.
The side indicator frames house the Union Jack in black-and-white
and the “Camden” model designation forming the logo of this special
anniversary model also to be admired, together with the designation
“MINI 50”, on the door entry trim.
The interior of the MINI 50 Camden comes in an equally contrasting
colour scheme combining the Carbon Black interior colour with
special trim on the instrument panel interchanging from white to
silver, like the caps on the exterior mirrors.
The trim panels on the doors, in turn, come in Fluid Silver, while
the sports seats in cloth/Ray leather boast leather surfaces, just
like the bottom edge of the instrument panel and the armrests in the
door linings, finished in Tech White.
The black centre strips on the doors, in turn, come in a discreet
pattern with interrupted white stripes, while the seat panels on the
inner half of the backrests bear the “Camden” logo.
Twin-tone double-cap seams – black on the outside, turquoise-green
on the inside – visually combine the leather and cloth surfaces on
the seats. Green and white seams also provide additional colour
highlights on the black gaiters around the handbrake and gearshift
levers, and on the gearshift lever knob.
The rim on the leather steering wheel is highlighted additionally by
a white seam, while turquoise-green colour highlights as well as
design lines on the mirror caps and the trim surfaces to be admired
on both the MINI 50 Mayfair and the MINI 50 Camden come as a common
feature shared by both anniversary models.
Highly exclusive but featured as
standard: HiFi system and Mission Control.
In addition to the
particularly wide range of standard features on the two anniversary
models, the MINI 50 Camden also features a top-end audio system.
This new HiFi system from car audio specialist Harman Kardon sets
standards for enjoying music in a MINI. The high-performance digital
amplifier, for example, just like the loudspeaker units, is
perfectly tailored to the MINI.
An optional feature is a USB port for connecting external audio
sources and a special interface for an Apple iPod. And last but not
least, the customer also has the choice of an interface for
integrated control of the car’s audio and telephone functions on the
latest Smartphones such as the Apple iPhone.
The market launch of the new MINI 50 Camden also marks the debut of
a new generation of in-car entertainment systems. Referred to as
“Mission Control”, this entertainment system processes and evaluates
a wide range of vehicle, driving and ambient signals, providing the
driver with relevant information and instructions in that unique
style so typical of MINI.
Mission Control underlines the status of the MINI as a genuine
personality in the world of motoring and intensifies the driver’s
feeling and impression of interacting directly with the car, the
signals coming from the car itself being used to generate new,
situation-based dialogues time and again.
These dialogues are based, among other things, on information
regarding safety and comfort settings, requesting the driver and
passengers, say, to buckle up their seat belts and use the air
conditioning, and incorporate current information on driving
conditions such as the current status of the vehicle, with the focus
on criteria such as outside temperatures or the level of fuel in the
In addition to the entertainment aspect, the system offers a
functional aspect supporting the driver over and above existing
functions in properly interpreting all kinds of information and
using data for appropriate action.
Mission Control in the MINI 50 Camden is the first step into a
brand-new world of interactive in-car entertainment, offering a
driving experience never seen before.
MINI 50 Mayfair and MINI 50 Camden: ambassadors for the character of
Fifty years of MINI – this great anniversary offers the opportunity,
looking back and into the future, to highlight some significant
highlights of the brand and its character.
The origin of the brand in Great Britain and the style of MINI both
timeless and unmistakable are just as significant in this context as
the sophisticated, future-oriented technology and sporting potential
of this small premium car. Both the MINI 50 Mayfair and the MINI 50
Camden highlight precisely these qualities through their design and
equipment concepts precisely tailored in a specific direction.
The harmonious configuration of the two anniversary models also
provides ample room for customisation. Following the usual MINI
standard, each MINI 50 Mayfair and each MINI 50 Camden is built
exactly to the customer’s order. Additional options for personal
comfort are provided, for example, by the MINI navigation system,
automatic air conditioning, the Vision Package made up of a heated
windscreen, a rain sensor, the interior mirrors with an automatic
anti-dazzle function and automatic headlight control, as well as
Comfort Access. Further options are foglamps, Park Distance Control,
and a glass sliding/vent roof.
Six-speed automatic transmission together with shift paddles on the
steering wheel are available as an alternative to the six-speed
manual gearbox featured as standard. The optional Sports Button
varying the control maps of the gas pedal and the steering as well
as, where fitted, the shift times of the automatic transmission,
ensures further enhancement of driving pleasure in both the MINI 50
Mayfair and the MINI 50 Camden.