(from Lincoln Press
Release) Lincoln is breaking new ground with the Lincoln C
concept, a new big idea for a small luxury car.
Designed with today’s upscale, urban consumer in mind, the Lincoln C
concept brings the presence and elegance of a large Lincoln to a
smaller, more efficient C-sized car.
“Modern luxury buyers who live and work in large, urban areas want
to play their part in helping the environment by moving to a smaller
vehicle, but they still want to enjoy the luxuries of life,” said
Peter Horbury, executive director of Design, The Americas. “The
Lincoln C offers sensible indulgence.”
According to Horbury, younger contemporary consumers with slim iPods
and pocket-sized cameras have already grown accustomed to the notion
of premium quality in a small package.
“During the past decade, people have gotten used to the idea that
you could pay more money for a smaller version of the real thing,”
said Horbury, citing the evolution of music players from tapes to
CDs to MP3 players as an example.
“The same philosophy can be applied to the automobile,” he added.
“People will be happy to buy a smaller car that is better for the
environment and more maneuverable in the city as long as the vehicle
has all the attributes they want.”
The concept’s unique size, lightweight construction and use of
sustainable materials make the Lincoln C stand out – along with its
Featuring a 1.6-liter EcoBoost engine and Ford’s all-new dry,
dual-clutch PowerShift six-speed transmission, the Lincoln C concept
achieves 43 mpg on the highway, while offering up an impressive 180
horsepower and 180 ft.-lbs. of torque. PowerShift and outstanding
driving dynamics make the Lincoln C concept fun for the driver.
Plus, a sophisticated human machine interface (HMI) and
forward-thinking in-car connectivity technologies bring a whole new
dimension to social networking, an important facet of modern
customers’ active lifestyles.
“Connectivity is as much a luxury for today’s younger car buyer as
are the traditional luxuries of wood, leather and a comfortable
ride,” said Horbury. “It means being able to continue your lifestyle
seamlessly while you’re on the move.”
Sporty, Elegant Exterior Design
When designers developed
the Lincoln C concept, their goal was to create a C-sized automobile
with both presence and elegance. Their vision: a smaller, more
fuel-efficient car that could maneuver easily in congested urban
areas and compact parking spaces, yet still provide driver and
passengers with levels of luxury and comfort usually reserved for
“Lincoln C is about efficiency without compromise,” said Freeman
Thomas, director of Ford’s Strategic Concepts Group, who led the
Lincoln C design team – David Woodhouse, Jeremy Leng, Andrei
Markevich and Matt Edwards.
One of the most distinctive features of the Lincoln C is its unique
silhouette. The visual mass of the car is very low to the road. A
low-slung shoulder line with a wheel-at-each-corner stance supports
a dynamic, slightly formal cabin. The aim was “go kart” visual
stability combined with elegant lines and surfaces.
At first glance, the silhouette is immediately distinguished by a
bold front profile, low shoulder, high beltline, wide C-pillar and
compact bustle back.
The modern appearance of the Lincoln C reflects the timeless, iconic
elements of the Lincoln DNA: sheer surfaces bounded by defined
creases; a cantilevered roof extending from a strong C-pillar; a
confident double-wing chrome grille; full-width tail lamps and
The front end of the concept is unmistakably Lincoln. The signature
grille encapsulates LED headlamps that – like the taillights – are
made with prismatic optical elements that create depth and visual
sophistication. A sculpted groove in the top of the front hood –
which derives its shape from the Lincoln badge – adds a finishing
touch to the grille of the car.
A low shoulder line combines with a strong, high belt line to create
a sense of safety and privacy inside and outside of the vehicle.
An aluminum cantrail adds elegance to the concept by extending the
beltline to the rear glass and breaking up the otherwise tall
C-pillar. Aluminum is also visible inside the door apertures.
The Lincoln C is absent of a B-pillar or center post. The
center-opening doors – a classic Lincoln trait that rekindles
memories of the 1961 Continental – allow effortless access to first-
and second-row bench seats and give the vehicle a limousine-like
Sleek side mirrors house both advanced rear-view camera and blind
spot detection technologies. Slit-like LED turn signal indicators
are integrated into the mirrors, allowing slim, efficient light.
LED taillamps span the full-width of the Lincoln C’s rear, featuring
turn signal indicators that fade toward the center of the car
stretch from side to side.
An all-glass roof provides a modern, futuristic look. The expansive
opening illuminates the cabin and enhances the sense of spaciousness
inside the car.
Designers reinterpreted the presentation of the Lincoln badge
throughout the exterior of the Lincoln C in a subtle way, giving it
a contemporary “race track” theme. The Lincoln star sits proudly at
the center of the front end, and the rear badge is slightly morphed
to suit its placement above the taillights.
A more in-depth look at various details of the Lincoln C reveals
that the badge motif is repeated in discreet ways in the design of
the front lower intake mesh; the shape of the glass roof and
structure; the implied illuminated keyholes on the door handles; the
shape of the rear-view camera that sits on the back of the roof; the
design of the wheels and the pattern in the tire treads.
The exterior of the Lincoln C is bathed in a light, exterior clear
coat that hints of yellow metallic.
Modern, Timeless Interior Design
Inside, the Lincoln C
concept welcomes driver and passengers to a space that looks more
like the living room of a contemporary urban loft than the inside of
Elements of classic Lincoln DNA permeate the cabin, including: a
bright, clean, light color palette; authentic materials such as wood
and metal; ambient lighting; jewel-like chrome details; bench
seating; and the symmetrical design of the instrument panel, which
thoughtfully serves both driver and passengers.
The interior’s all-white color palette -- from roof to seats to
floor -- is stunning. Subtle chrome accents on the seats, instrument
panel, door panels and floor glimmer like fine jewelry. A light gray
wood veneer – made from recycled wood – provides a striking contrast
against the white leather on the instrument panel and door panels.
The headliner is white Alcantara suede.
Because the Lincoln C concept is two inches wider than conventional
C-class vehicles, it offers the roominess of a 1961 Continental at
almost half the length. In modern terms, the vehicle has the overall
length of a Ford Focus and the overall width of a Lincoln MKZ.
Designers took full advantage of the extra space in the interior of
the Lincoln C by incorporating luxurious bench seating in the front
and back rows. They are crafted from luxurious, chromium-free
leather and filled with soy foam. The seats are thin and
lightweight, but because they were designed to an ergonomic comfort
curve, they are extremely comfortable.
There is a single headrest on the left and a double headrest on the
right for passengers in both rows. All the headrests automatically
retract without occupants for optimized driver vision. Convenience
trays are housed compactly behind the front bench. In the closed
position, they are flush with the leather and feature chrome release
One of the most eye-catching elements of the seating is the
laser-engraved floral etching on the passenger side seats and floor
and on the back of the driver’s seat. It is a light, airy pattern
that gives the interior a refined, sophisticated look.
Because of their unique shape and the imperceptible way that they
are mounted to the floor, the benches appear to be floating inside
The steering wheel and instrument panel also seem to be suspended in
air. All of these elements combine to enhance the concept’s
futuristic look, openness, and give the impression of dynamic space
within the vehicle.
The steering wheel is hubless, lending the driver an unobstructed
view of the instrument panel. The glossy white rim rotates around a
stationary chrome ring with chrome shifter paddles on both sides.
Simple toggles embedded into the left and right sides of the wheel
control the vehicle’s navigation system and menu selection.
The instrument panel is leather-wrapped with a chrome bezel. The
light, gray wood veneer forms a symmetrical shape that surrounds the
center-mounted touch screen and extends out to the right and left
sides. Above the center screen is the Lincoln nomenclature and
badge, finished tastefully in chrome.
The panoramic instrument panel is divided into three sections and
designed with a mixture of digital and analog components. The left
side contains Lincoln’s signature HMI menus and driver-related
information. The center portion displays a multi-functional screen
displaying navigation, SYNC details and a life-like custom avatar to
help make everyday journeys more seamless and other helpful,
Soft, white ambient lighting creates a relaxing atmosphere inside
the cabin. The lighting is integrated into the C-pillar with a front
face that displays the Lincoln badge.
The roof also features an integrated rearview mirror and a
chrome-trimmed Web camera that rotates to the right or left,
depending on whether the driver or the passenger is communicating
via the Internet. A chrome air vent follows the shape of the glass
“While the most luxurious and indulgent products often come in the
smallest packages, unfortunately this hasn’t been true of most small
cars recently,” said J Mays, Ford’s group vice president of Design.
“With the Lincoln C, we’ve remixed the traditional small car
formula, taking the most engaging technologies and wrapping them in
a design fit for today’s urban luxury customer – without sacrificing
style or substance.”
About Ford Motor Company
Ford Motor Company, a
global automotive industry leader based in Dearborn, Mich.,
manufactures or distributes automobiles across six continents. With
about 224,000 employees and about 90 plants worldwide, the company’s
core and affiliated automotive brands include Ford, Lincoln,
Mercury, Volvo and Mazda. The company provides financial services
through Ford Motor Credit Company. For more information regarding
Ford’s products, please visit