2009 Lamborghini Murcielago LP 640 Ad Personam
Press Release) Lamborghini presents highly individualized
super sports cars at the Detroit Auto Show Sant’Agata
Bolognese/Detroit, 11th January 2009 - Alongside the new Gallardo LP
560-4 Spyder, Lamborghini will present two exclusive, highly
individualized super sports cars at the 2009 Detroit Auto Show. With
a unique, matt-luster paint finish in matt blue and all available
special equipment options, this Murciélago LP 640 and Gallardo LP
560-4 demonstrate the virtually limitless possibilities and expert
craftsmanship presented through the Ad Personam individualization
program by the specialists in Sant’Agata Bolognese.
“Think the impossible” is the motto of the Lamborghini individualization program. Ad Personam offers a host of possibilities to bring a highly individual style to the exterior and the interior of a Lamborghini – all the way through to a Lamborghini like no other.
A unique color for a unique design
Both super sports cars presented in Detroit are such highly individualized examples–painted in matt blue, an all-new, powerful blue tone with a matt-luster finish. Dressed like this, the Murciélago and the Gallardo are elegant and refined, yet extremely powerful and dynamic. This is a unique color that fits perfectly to the unique design of a Lamborghini.
The super sports car brand from Sant’Agata Bolognese is the only auto maker to have mastered the difficult and complex craftsmanship required to work with the matt-luster paint finish. Alongside the new matt blue three more colors are permanently available in the Ad Personam program: Nero Nemesis is a matt-luster black, while the matt white is called Bianco Canopus; and Marrone Apus refers to the particularly elegant matt brown finish. In addition, Lamborghini Ad Personam offers its customers complete freedom to choose any color imaginable.
Murciélago LP 640 is one of the most fascinating super sports cars
of all time, and underscores this in Detroit with a purist interior
finished in Alcantara ® with diamond stitching. Not only are the
sports seats upholstered in Alcantara ®, but also the entire
interior, including doors and headliner. The cockpit surround is
finished in carbon fiber. The steering wheel features stitched suede
and carbon fiber inlays. The high-gloss black of the Murciélago’s
wheels – in Hermera design – also